TrustRadius

Wunderkind vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wunderkind
Score 5.0 out of 10
N/A
Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.N/A
Zeta Marketing Platform
Score 6.9 out of 10
N/A
The Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.N/A
Pricing
WunderkindZeta Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
WunderkindZeta Marketing Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
WunderkindZeta Marketing Platform
Best Alternatives
WunderkindZeta Marketing Platform
Small Businesses
Lead Forensics
Lead Forensics
Score 9.1 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.1 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.9 out of 10
Iterable
Iterable
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WunderkindZeta Marketing Platform
Likelihood to Recommend
1.7
(6 ratings)
2.0
(1 ratings)
Support Rating
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
WunderkindZeta Marketing Platform
Likelihood to Recommend
Wunderkind
BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
Verified User
Anonymous
Read full review
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
Read full review
Pros
Wunderkind
  • Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
  • Great account management and fast turnaround times to address evolving needs we have
  • Very robust site experience capabilities to accommodate a lot of different use cases
Phil Irvine | TrustRadius Reviewer
Phil Irvine
Director CRM
Read full review
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
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Cons
Wunderkind
  • Support is awful
  • Management will not work with you to make things right
  • Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.
Verified User
Anonymous
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Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
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Support Rating
Wunderkind
Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
LL
Laura LeMond
CEO (Chief Executive Officer)
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Zeta Global
No answers on this topic
Alternatives Considered
Wunderkind
We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.
Verified User
Anonymous
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Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
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Return on Investment
Wunderkind
  • For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
Phil Irvine | TrustRadius Reviewer
Phil Irvine
Director CRM
Read full review
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
Read full review
ScreenShots