What users are saying about
15 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Yahoo! Advertising

I would recommend Yahoo! Advertising in complement to the other two major SEM engines, Google and Bing. Paid SEM campaigns are the bread-and-butter of the digital marketing landscape. With Yahoo!'s display capabilities emerging, it's finally catching up to the other platforms in terms of sophistication. It integrates readily with marketing management platforms (like Kenshoo), and data export is a breeze. I would not recommend Yahoo! for the first deployment or market-testing phase of SEM, but getting up and running for a moderate budget will cover a clients' bases and ensure the best audience saturation.
Leah Jakaitis | TrustRadius Reviewer

Pros

Yahoo! Advertising

  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Alexander Rodriguez | TrustRadius Reviewer

Cons

Yahoo! Advertising

  • UI Needs Improvement
  • With Google being King, It's ROI is not as good as Google's.
Anonymous | TrustRadius Reviewer

Usability

Yahoo! Advertising

Yahoo! Advertising 8.0
Based on 1 answer
I selected an '8' because, for a marketing professional, the Yahoo! Advertising interface is straightforward and approachable, with expected controls and capabilities. However, for someone without experience or familiarity with building and launching campaigns, there's definitely a learning curve to establish a baseline knowledge. There's documentation available on best practices, but it's not nearly as extensive or detailed as other platform trainings
Leah Jakaitis | TrustRadius Reviewer

Support Rating

Yahoo! Advertising

Yahoo! Advertising 10.0
Based on 1 answer
I only spoke with Customer Support on a few occasions but never had any issues.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Yahoo! Advertising

Overall, Yahoo! Advertising is a much lower traffic option, but also a lower cost option. If you are looking to drive big numbers & results, this platform is behind Google AdWords and Facebook Ads by a big gap.
☕️ Darren Davis | TrustRadius Reviewer

Return on Investment

Yahoo! Advertising

  • Overall, it has allowed for more ticket sales
Ashley Grohoski | TrustRadius Reviewer

Pricing Details

Yahoo! Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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