Twilio SendGrid vs. Yesmail360i

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Twilio SendGrid
Score 7.5 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Yesmail360i
Score 7.9 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Pricing
Twilio SendGridYesmail360i
Editions & Modules
Basic
$15
per month
Advanced
$60
per month
Free
Free
No answers on this topic
Offerings
Pricing Offerings
Twilio SendGridYesmail360i
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Twilio SendGridYesmail360i
Top Pros
Top Cons
Features
Twilio SendGridYesmail360i
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Twilio SendGrid
7.7
46 Ratings
5% below category average
Yesmail360i
9.9
5 Ratings
20% above category average
WYSIWYG email editor7.733 Ratings9.95 Ratings
Dynamic content7.936 Ratings9.93 Ratings
Ability to test dynamic content8.034 Ratings9.93 Ratings
Landing pages7.522 Ratings9.82 Ratings
A/B testing8.526 Ratings9.94 Ratings
Mobile optimization9.034 Ratings9.93 Ratings
Email deliverability reporting7.546 Ratings10.03 Ratings
List management5.940 Ratings9.94 Ratings
Triggered drip sequences7.520 Ratings9.93 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Twilio SendGrid
8.0
46 Ratings
3% above category average
Yesmail360i
9.9
4 Ratings
25% above category average
Dashboards8.544 Ratings9.94 Ratings
Standard reports8.544 Ratings9.94 Ratings
Custom reports7.028 Ratings9.94 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Twilio SendGrid
9.1
8 Ratings
7% above category average
Yesmail360i
-
Ratings
URL Validation9.38 Ratings00 Ratings
Link Tracking9.08 Ratings00 Ratings
Image Validation9.07 Ratings00 Ratings
Inbox Display9.38 Ratings00 Ratings
Email Accessibility Tools9.08 Ratings00 Ratings
Spelling and Grammar Check8.66 Ratings00 Ratings
Spam Testing9.38 Ratings00 Ratings
Email Previews9.08 Ratings00 Ratings
Best Alternatives
Twilio SendGridYesmail360i
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
Twilio SendGridYesmail360i
Likelihood to Recommend
5.5
(57 ratings)
10.0
(8 ratings)
Likelihood to Renew
7.0
(1 ratings)
3.9
(4 ratings)
Usability
1.0
(4 ratings)
5.0
(1 ratings)
Support Rating
3.0
(9 ratings)
9.0
(1 ratings)
User Testimonials
Twilio SendGridYesmail360i
Likelihood to Recommend
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
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Pros
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
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Cons
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
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Likelihood to Renew
Twilio
No answers on this topic
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
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Usability
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
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Support Rating
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
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Alternatives Considered
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
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Return on Investment
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
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