Looker Studio vs. Zoho Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Zoho Analytics
Score 8.2 out of 10
Small Businesses (1-50 employees)
Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.
$50
per month
Pricing
Looker StudioZoho Analytics
Editions & Modules
No answers on this topic
Basic
$30
0.5M rows, 2 users
Professional
$30
per user per month billed annually
Standard
$60
1M rows, 5 users
Premium
$145
5M rows, 15 users
Enterprise
$575
50M rows, 50 users
Offerings
Pricing Offerings
Looker StudioZoho Analytics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThere is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
More Pricing Information
Community Pulse
Looker StudioZoho Analytics
Considered Both Products
Looker Studio
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio is an efficient and agile tool that allows to analyze and visualize data with graphs that are displayed with great fluidity.
Zoho Analytics
Chose Zoho Analytics
Due to multiple features and more customizable dashboards, you can make which are not present in other platforms which I have compared during purchase time. Even further you can format the dashboard as per your choice which is another best features since we have to share our …
Chose Zoho Analytics
Zoho Analytics reports on other Zoho app data well, but it’s no match for bigger players like TapClicks, Google Data Studio or Tableau for visualizing external data. Zoho Analytics is very complex to set up, and certainly not for beginners. Beginners would be better off using Ta…
Chose Zoho Analytics
Since implementing Zoho Reports, we haven't used anything else as it very much fits our needs at this time. We found that it was easier to use compared to other systems that we had tested out.
Chose Zoho Analytics
one of the things i do like about zoho analytics is that we don't have to pay for integrations the same way we do on Google Data Studio. So, in terms of cost effectiveness, ive had much better luck with zoho. It can also do pivot tables with data and provide visualization that …
Chose Zoho Analytics
Because Zoho Analytics is an interface that sits on top of the data, it is limited to what it can perform. It is however a good product for the right use case. In our case, data is CRM - facebook ads data, google ads data, and a few other sources. This is the same issue that G…
Chose Zoho Analytics
Google Data Studio shares the same product concept as Zoho Analytics. However, Zoho Analytics proves to have a much easier, simpler interface to navigate. Zoho Analytics provides us with more tools and is also a more credible product. Zoho Analytics has been able to meet all of …
Top Pros
Top Cons
Features
Looker StudioZoho Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.6
51 Ratings
10% below category average
Zoho Analytics
8.3
111 Ratings
1% above category average
Pixel Perfect reports8.335 Ratings8.289 Ratings
Customizable dashboards9.250 Ratings8.5111 Ratings
Report Formatting Templates5.249 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
6.3
50 Ratings
24% below category average
Zoho Analytics
8.0
114 Ratings
1% below category average
Drill-down analysis7.442 Ratings8.0109 Ratings
Formatting capabilities8.346 Ratings7.5113 Ratings
Integration with R or other statistical packages3.123 Ratings00 Ratings
Report sharing and collaboration6.650 Ratings8.5114 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
7.6
50 Ratings
9% below category average
Zoho Analytics
8.7
107 Ratings
4% above category average
Publish to Web9.244 Ratings8.590 Ratings
Publish to PDF7.043 Ratings8.7106 Ratings
Report Versioning8.131 Ratings00 Ratings
Report Delivery Scheduling4.834 Ratings8.893 Ratings
Delivery to Remote Servers8.718 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
8.9
49 Ratings
8% above category average
Zoho Analytics
7.9
60 Ratings
2% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)9.349 Ratings8.057 Ratings
Location Analytics / Geographic Visualization9.446 Ratings8.153 Ratings
Predictive Analytics7.924 Ratings7.846 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker Studio
-
Ratings
Zoho Analytics
8.5
105 Ratings
1% below category average
Multi-User Support (named login)00 Ratings8.9104 Ratings
Role-Based Security Model00 Ratings8.652 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.599 Ratings
Report-Level Access Control00 Ratings8.29 Ratings
Single Sign-On (SSO)00 Ratings8.553 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker Studio
-
Ratings
Zoho Analytics
7.6
77 Ratings
4% below category average
Responsive Design for Web Access00 Ratings7.853 Ratings
Mobile Application00 Ratings7.357 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.368 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker Studio
-
Ratings
Zoho Analytics
7.9
46 Ratings
0% below category average
REST API00 Ratings8.242 Ratings
iFrames00 Ratings7.537 Ratings
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User Ratings
Looker StudioZoho Analytics
Likelihood to Recommend
8.8
(51 ratings)
8.4
(115 ratings)
Likelihood to Renew
9.0
(1 ratings)
8.7
(7 ratings)
Usability
9.0
(3 ratings)
8.3
(59 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
6.7
(10 ratings)
7.6
(17 ratings)
Implementation Rating
-
(0 ratings)
9.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.4
(47 ratings)
User Testimonials
Looker StudioZoho Analytics
Likelihood to Recommend
Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Zoho
If you've got multiple applications to pull data from, Zoho Analytics is key. As soon as you get beyond hundreds, and into thousands of rows, I'd say you need a tool like Zoho Analytics. We've used it to analyze millions of rows and the engine seems to work well. If you've been able to utilize Excel to create visualizations, you'll find Zoho Analytics to be much more user friendly, in my opinion
Read full review
Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Zoho
  • It gives a single unified view everyday for our sales team to look at to track their progress and the progress of their peers in achieving the targets
  • It helps Account Executives to analyse their sales pipeline and find out the score for each deal and any high potential deal that is not getting enough attention
  • Some of our consultants have built very powerful stories on how and what impacts sales using storyboards and they are well understood by senior leadership
Read full review
Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Zoho
  • Viewers are provided as "add-ons", this should be basic part of the package.
  • Activity logs of every events is important for audit purpose. it should have been provided with every version.
  • More generics and custom reports support. should be extensible
  • Better aspects of Mobile views, UI/UX in small devices.
Read full review
Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Read full review
Zoho
I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
Read full review
Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Read full review
Zoho
Zoho Analytics for ease of use and the overall end-user experience. It helps in maintaining data base and creating customized logical data. Report preparation becomes easy, and the visual representation creates a magical presentation. The meaningful data help in business analytics and projections helpful for planning futuristic strategy with the help of Data modelling and figures
Read full review
Reliability and Availability
Google
No answers on this topic
Zoho
ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
Read full review
Performance
Google
No answers on this topic
Zoho
ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
Read full review
Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
Read full review
Zoho
The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
Read full review
Implementation Rating
Google
No answers on this topic
Zoho
If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
Read full review
Alternatives Considered
Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
Read full review
Zoho
We used Yellowfin for 1 year and it really doesn't compare to Zoho Analytics because it doesn't have the native integration with ManageEngine's tools and the customization is more technical, Zoho Analytics lets you create dashboards automatically, immediately when you connect the data source (no matter if that is a MSSQL database, URL or an XLS file), maybe you will require custom some details in the dashboard, but it's not compared to create it from zero.
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Scalability
Google
No answers on this topic
Zoho
I have not really had problems with the operation of the platform; when I accessed it, I managed to do the work in the ideal times. The statistical development responds very quickly to the user’s requirements, and it is easy to extract the data to make the particular combinations that interest the industry.
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
Zoho
  • The ability to create and refresh a report has helped to reduce over 50% of time required to prepare elaborate MIS on a monthly basis.
  • It helped with analyzing data directly from the CRM and imported historical data at the same time.
Read full review
ScreenShots

Zoho Analytics Screenshots

Screenshot of Access reports from iPad and Android tablets.Screenshot of Embed reports in your intranet, business application, website or blog.Screenshot of Track your business key metrics with KPI charts.Screenshot of A dashboard with KPI widgets.Screenshot of Access reports from iPad and Android tablets.Screenshot of Share reports with colleagues and clients, with fine grained access control permissions applied.