Zoho Campaigns vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Zoho Campaigns
Score 8.1 out of 10
N/A
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.
$0
Zoho CRM
Score 8.4 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
Zoho CampaignsZoho CRM
Editions & Modules
Forever Free
$0
Standard Plan
$3 for 500 contacts
per month
Professional Plan
$4.5 for 500 contacts
per month
Pay as you go
$14 for 500 contacts
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
Zoho CampaignsZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
Zoho CampaignsZoho CRM
Considered Both Products
Zoho Campaigns
Chose Zoho Campaigns
Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare …
Chose Zoho Campaigns
The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major …
Chose Zoho Campaigns
I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics.
Chose Zoho Campaigns
It's about the automatons and the integration power.
Chose Zoho Campaigns
We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. MailChimp was slightly more expensive than Zoho Campaigns (by about …
Chose Zoho Campaigns
MailChimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic …
Zoho CRM
Chose Zoho CRM
I particularly found HubSpot more costly than Zoho.
In addition to this, Zoho has multiple product options like Zoho bookings, Zoho Campaigns
in such a situation, it becomes very easy for us to use and track billing.
Chose Zoho CRM
Zoho has an all-in-one solution called Zoho One which combines most of the solutions a company of our size requires. Thanks to this, we were able to consolidate our solutions into a single ecosystem while saving money. Zoho also has sales and marketing automation features that …
Chose Zoho CRM
I love campaigns, very user friendly. Synching with Zoho CRM is easy and it's a nice feature to not have to update 2 programs, when we update a contact record in Zoho CRM, it's nice to know that that contact info is also updated in campaigns. We never have to worry about emails …
Chose Zoho CRM
It is decent against what is offered in the market, it follows certain philosophy of CRM which may not be a perfect fit for everyone.
There are not so many guides and new updates push for differentiation.
Formatting and bugs appearances are often an issue.
Chose Zoho CRM
Before considering zoho CRM there was Salesforce but the high cost kept us away as an option. I feel that Zoho CRM's interface is simpler, more elegant and faster. Zoho CRM options are easier to enable and configure. In our market there are not many CRM options, generally they …
Chose Zoho CRM
We looked at both HubSpot and Zendesk. And we liked both of them. They had the right features and enough customization options to fit our use case scenario. But we liked the pricing and the flexibility of Zoho CRM more. The other really major factor for picking Zoho CRM for us …
Chose Zoho CRM
We like Campaigns but due to our corporate office they will not let us use that platform. But luckily Zoho CRM has most of everything we need to be successful with our marketing and sales team. Maybe in the future we will revisit campaigns but until then we are happy with where …
Chose Zoho CRM
Hubspot is way too expensive. Todoist has actually made my life easier as I manually enter leads and actions items together. Depends on the person and org complexity. Bigger companies need a CRM like Zoho.
Chose Zoho CRM
We went with Zoho CRM because of the affordability and so we can increase our contact limit without costing us too much - that's the main drawback with CRMs like ActiveCampaign, Hubspot and Cloze - they get costly as you increase contact limits, so I feel they're more for …
Chose Zoho CRM
Zoho CRM is less expensive and less complicated as compared to Infusionsoft (Keap) as the Account Management and Account Assignment from Zoho Corp is brilliant as they offer support right from the first hour since you sign up for Zoho CRM. Zoho CRM offers an easy interface that …
Chose Zoho CRM
I chose the Zoho Enterprise platform because of the easy integration, and information can be sorted and filtered based on campaigns, and projects.
Chose Zoho CRM
There's no real comparison, as Zoho's suite of apps all perform different functions so that they can seamlessly integrate with each other.
Chose Zoho CRM
The other Zoho products are used by us only because we are using Zoho CRM. The integration and communications between these products is the reason we are using Zoho.
Chose Zoho CRM
Zoho CRM has the best capabilities and features for the price. It is incredibly versatile and unbelievable value for money. Some things need to be "extended" with add-ons or other feature-specific apps from Zoho that connect pretty well. It is also very scalable, so we could …
Chose Zoho CRM
Zoho CRM was simpler, easier, and continuously upgrading. Especially after using Zoho One, a brand new world was revealed. We were using some free editions but there was nothing compared with using in the same system, with the same account all these apps for recruiting, email …
Chose Zoho CRM
Zoho has most if not all of the features of Salesforce, at a more competitive price, and is easier to set up and maintain. Zoho has many features that Insightly does not have (i.e. Products, Invoices, Purchase Orders, Cases, etc.). If you need a simple CRM, Insightly is easier …
Top Pros
Top Cons
Features
Zoho CampaignsZoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Zoho Campaigns
4.7
25 Ratings
51% below category average
Zoho CRM
-
Ratings
WYSIWYG email editor3.124 Ratings00 Ratings
Dynamic content7.025 Ratings00 Ratings
Ability to test dynamic content5.122 Ratings00 Ratings
Landing pages3.017 Ratings00 Ratings
A/B testing4.121 Ratings00 Ratings
Mobile optimization6.123 Ratings00 Ratings
Email deliverability reporting3.125 Ratings00 Ratings
List management7.024 Ratings00 Ratings
Triggered drip sequences4.019 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Zoho Campaigns
5.4
25 Ratings
34% below category average
Zoho CRM
-
Ratings
Dashboards4.124 Ratings00 Ratings
Standard reports6.125 Ratings00 Ratings
Custom reports6.021 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Zoho Campaigns
3.7
3 Ratings
73% below category average
Zoho CRM
-
Ratings
URL Validation2.13 Ratings00 Ratings
Link Tracking3.13 Ratings00 Ratings
Image Validation6.03 Ratings00 Ratings
Inbox Display3.13 Ratings00 Ratings
Email Accessibility Tools4.13 Ratings00 Ratings
Email Previews4.13 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.0
288 Ratings
4% above category average
Customer data management / contact management00 Ratings8.4279 Ratings
Workflow management00 Ratings8.1266 Ratings
Territory management00 Ratings8.0196 Ratings
Opportunity management00 Ratings8.3253 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.9248 Ratings
Contract management00 Ratings8.1203 Ratings
Quote & order management00 Ratings7.9203 Ratings
Interaction tracking00 Ratings7.9249 Ratings
Channel / partner relationship management00 Ratings7.7192 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
7.7
221 Ratings
2% above category average
Case management00 Ratings7.9213 Ratings
Call center management00 Ratings7.3172 Ratings
Help desk management00 Ratings7.9189 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.1
266 Ratings
6% above category average
Lead management00 Ratings8.2261 Ratings
Email marketing00 Ratings8.1219 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.1
263 Ratings
6% above category average
Task management00 Ratings8.3248 Ratings
Billing and invoicing management00 Ratings8.0180 Ratings
Reporting00 Ratings8.1242 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.1
258 Ratings
7% above category average
Forecasting00 Ratings8.0216 Ratings
Pipeline visualization00 Ratings8.0235 Ratings
Customizable reports00 Ratings8.3249 Ratings
Customization
Comparison of Customization features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.0
277 Ratings
6% above category average
Custom fields00 Ratings8.4275 Ratings
Custom objects00 Ratings8.0222 Ratings
Scripting environment00 Ratings7.5178 Ratings
API for custom integration00 Ratings8.0203 Ratings
Security
Comparison of Security features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.3
266 Ratings
0% below category average
Single sign-on capability00 Ratings8.3231 Ratings
Role-based user permissions00 Ratings8.3261 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.1
165 Ratings
10% above category average
Social data00 Ratings8.1164 Ratings
Social engagement00 Ratings8.0156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.1
210 Ratings
11% above category average
Marketing automation00 Ratings8.3207 Ratings
Compensation management00 Ratings8.0138 Ratings
Platform
Comparison of Platform features of Product A and Product B
Zoho Campaigns
-
Ratings
Zoho CRM
8.1
230 Ratings
9% above category average
Mobile access00 Ratings8.1230 Ratings
Best Alternatives
Zoho CampaignsZoho CRM
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.4 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.0 out of 10
Creatio
Creatio
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Zoho CampaignsZoho CRM
Likelihood to Recommend
6.5
(25 ratings)
8.3
(312 ratings)
Likelihood to Renew
10.0
(1 ratings)
7.5
(42 ratings)
Usability
-
(0 ratings)
8.0
(172 ratings)
Availability
-
(0 ratings)
8.9
(7 ratings)
Performance
-
(0 ratings)
8.3
(8 ratings)
Support Rating
-
(0 ratings)
6.4
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.8
(8 ratings)
Implementation Rating
-
(0 ratings)
5.4
(16 ratings)
Configurability
-
(0 ratings)
5.3
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
6.3
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
8.1
(13 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(13 ratings)
User Testimonials
Zoho CampaignsZoho CRM
Likelihood to Recommend
Zoho
It is well suited in scenarios:
  1. Well-defined static list with proper info.
  2. Not building email templates from scratch
  3. Litmus testing involved
  4. Easy to use simple automation journeys involved
Not well-suited scenarios:
  1. Complex Customer journeys
  2. Dynamic content involved
  3. Integration with other products other than the ZOHO suite
  4. Testing API limits
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
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Pros
Zoho
  • The best thing about this software is its integration with G-suite.
  • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
  • It helps users to engage subscribers via various social media platforms.
  • It allows users to compare various email campaigns.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Zoho
  • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
  • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
  • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
  • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
  • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
  • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Zoho
Because I am a single user organization and the subscription is free for up to 3 users.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
Zoho
No answers on this topic
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
Read full review
Reliability and Availability
Zoho
No answers on this topic
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
Read full review
Performance
Zoho
No answers on this topic
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
Zoho
No answers on this topic
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
Read full review
In-Person Training
Zoho
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
Read full review
Online Training
Zoho
No answers on this topic
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
Read full review
Implementation Rating
Zoho
No answers on this topic
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
Zoho
Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
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Contract Terms and Pricing Model
Zoho
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
Zoho
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
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Professional Services
Zoho
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Zoho
  • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
  • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
  • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Zoho Campaigns Screenshots

Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.