Likelihood to Recommend Ad testing:
PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step. Total time to build: 1 hour Concept testing:
PTS: things get lost, findable but version control Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster Total time to build: 1 hour Read full review Zoomin is best suited for an organization that uses DITA or other forms of structured authoring in at least one department. The structure provided by DITA will lay the foundation for all other types of content that are imported into Zoomin.
Read full review Pros Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting. Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful. Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too! Read full review The biggest advantage to using Zoomin is the care and loyalty of their people. No matter what occurred throughout the process, they were with us 100%. The Zoomin product is one of the few DITA compatible products I've seen that presents a current and professional interface. Zoomin's roadmap is impressive and I've actually seen first-hand that they really do make good on items on their roadmap! Read full review Cons I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager). Live Q+A sessions for group onboarding initiatives. Ability to label bookmarks by priority/job type. Read full review Zoomin's SalesForce integration is a must finish. It's almost there, but they haven't been able to get Salesforce to certify it. Read full review Likelihood to Renew Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.
Read full review Usability Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.
Read full review Support Rating I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.
Read full review Alternatives Considered I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.
Read full review Return on Investment Feedback from users in being able to perform transactions for members has greatly improved. There has been an increase in engagement of material presented in posts by learners in training classes. Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line. Read full review Our new Zoomin based interface increased traffic to our doc site by 600%. The new Zoomin based site decreased traffic to the support portal by 10-20% for all segments of the business. Customer comments provided positive results as customers started to see we were making much needed improvement. Read full review ScreenShots