Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ZoomInfo Operations
Score 7.6 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
ZoomInfo OperationsZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ZoomInfo OperationsZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
ZoomInfo OperationsZoomInfo Sales
Considered Both Products
ZoomInfo Operations
Chose ZoomInfo Operations
This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational …
Chose ZoomInfo Operations
The data seems more accurate and also offers intent data within EverString.
Chose ZoomInfo Operations
We ZoomInfo for our list building needs, because when compared to Everstring's 30-40% email quality, we found that ZoomInfo is around 60% verified emails. We have found that their data filtering is much better in terms of contacts but it is hard to determine before exporting if …
Chose ZoomInfo Operations
Better in terms of accuracy of contacts and their intent.
Chose ZoomInfo Operations
We still use Zoom in situations in which the contact information is not up to date in EverString, but they do not offer the same insights that EverString does so I wouldn't necessarily say they're comparable. The information that EverString provides us is much more in-depth, up …
Chose ZoomInfo Operations
EverString's keyword tagging/search make this a much more flexible tool. Also, it uses a proprietary industry classification instead of just using SIC or NAICS codes.
Chose ZoomInfo Operations
The intent data with Bombora was the main criteria, the second being the ability to find more of our TAM. We compared head to head.
Chose ZoomInfo Operations
Better account insight/coverage than Zoom.
Chose ZoomInfo Operations
I've found ZoomInfo to be stronger in terms of contact information but EverString to be more accurate when it comes to Revenue. They are two tools that work great together as they fill in each other's weaknesses.
Chose ZoomInfo Operations
EverString's platform is very user-friendly, and the CRM Fit Model is unique to any alternatives, which is why I like EverString the best!
Chose ZoomInfo Operations
EverString does a lot of things very well that the others don't/cannot do. That is a major asset.

Chose ZoomInfo Operations
All technology has its positives and negatives - EverString is mainly used for its ability to give better data enrichment capabilities.
Chose ZoomInfo Operations
I personally would never have chosen EverString had I been a part of the decisionmaking process. Clearbit is a much better platform for the same type of information, and Hoovers has more accurate account-level information.
Chose ZoomInfo Operations
I use ZoomInfo to help find some similar companies as well, and also to find details about contacts at that company.
Chose ZoomInfo Operations
We currently use Zoom Info to search contact data once we find accounts through Everstring that we want to reach out to. We are finding that the contact data from Zoom Info is slightly better than that of Everstring however Everstring is getting better with their new …
Chose ZoomInfo Operations
EverString provides a more accurate picture and is more relevant since the information is updated on a weekly basis. This makes it easier to stay current with prospect account and understand any ongoing changes within the organization.
Chose ZoomInfo Operations
I have used and am currently using both of the tools above. I love SalesLoft for the ability to manage the prospecting process at a contact and account basis, while providing tracking against the information I send or the attempts I make to contact a prospect.

We use ZoomInfo
Chose ZoomInfo Operations
We still have ZoomInfo and hoovers, but where EverString wins is that its a live connected to our CRM that updates monthly & its a multi database vs a single that constantly learns and gets better.
Chose ZoomInfo Operations
EverString has much more enriched data than EverString as well as having the intent and other features not offered on ZoomInfo. However, it comes at a much bigger price tag.
Chose ZoomInfo Operations
ZoomInfo is much better for populating contacts for accounts
Chose ZoomInfo Operations
I did not have any evaluation into the selection process here at Acquia. We do have ZoomInfo accounts as well as DiscoverOrg, although those accounts are spread out within the organization. I have used DiscoverOrg at my previous employer and to me, that is far and away the best …
Chose ZoomInfo Operations
ZoomInfo is our favorite contact database we've found, with the ability to query complex title strings as well as layer on all the usual contact-lvl filters. That said, it doesn't help much with knowing who to target, you just consistently find who you're looking for once …
Chose ZoomInfo Operations
EverString is a more cost-effective tool than ZoomInfo for the contacts portion, and I don't think ZoomInfo has the account-identifying capabilities of EverString.
ZoomInfo Sales
Chose ZoomInfo Sales
I do not have a ton of experience with other tools that are similar to ZoomInfo. However, after using ZoomInfo for almost two years, I will never choose to use another competing software. ZoomInfo has made my life so much easier and has increased my production. If you want to …
Chose ZoomInfo Sales
With EverString, it's much easier to determine what the intent topic is of a company that appears in your search. Furthermore, it's easier to search for the intent in a company's profile in EverString. This is an area where ZoomInfo needs to improve upon. I want to be able to …
Chose ZoomInfo Sales
ZoomInfo really excels in its usability. It has a really slick and intuitive user interface that makes it easy to get around. This also allows you to come up with ideas for different search criteria in order to find new companies that could be a good fit.

We generally find that …
Chose ZoomInfo Sales
I was not at the company when ZoomInfo was scoped and brought onboard, but I believe the main reasons it was chosen over competitors were: 1) it's cost effective; 2) easy-to-use SFDC integration; 3) match rates. I've used similar tools at past jobs and would argue that while …
Features
ZoomInfo OperationsZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
ZoomInfo Operations
-
Ratings
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search00 Ratings7.8650 Ratings
Identification of new leads00 Ratings7.7612 Ratings
List quality00 Ratings7.1638 Ratings
List upload/download00 Ratings7.9601 Ratings
Ideal customer targeting00 Ratings7.6605 Ratings
Load time/data access00 Ratings7.9628 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
ZoomInfo Operations
-
Ratings
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information00 Ratings7.2650 Ratings
Company information00 Ratings7.7646 Ratings
Industry information00 Ratings7.7621 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
ZoomInfo Operations
-
Ratings
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1433 Ratings
Company/business profiles00 Ratings7.5605 Ratings
Alerts and reminders00 Ratings7.3406 Ratings
Data hygiene00 Ratings6.5575 Ratings
Automatic data refresh00 Ratings6.7494 Ratings
Tags00 Ratings7.3431 Ratings
Filters and segmentation00 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
ZoomInfo Operations
-
Ratings
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates00 Ratings6.6206 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
ZoomInfo OperationsZoomInfo Sales
Small Businesses
HubSpot Operations Hub
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Score 8.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.1 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
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User Ratings
ZoomInfo OperationsZoomInfo Sales
Likelihood to Recommend
8.0
(114 ratings)
8.0
(678 ratings)
Likelihood to Renew
8.2
(6 ratings)
7.5
(16 ratings)
Usability
8.4
(14 ratings)
8.7
(4 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.5
(4 ratings)
8.0
(3 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
6.9
(46 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
ZoomInfo OperationsZoomInfo Sales
Likelihood to Recommend
ZoomInfo
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
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ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
ZoomInfo
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
ZoomInfo
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
ZoomInfo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
ZoomInfo
The rating is simply because the tutorials can be made a lot more interactive. The tutorials are of such a level that it gets boring to a point. Also, another suggestion would be to incorporate pop-up help menus which would I believe help out immensely as well in case of improvement of usage for beginners.
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ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Reliability and Availability
ZoomInfo
No problems
Read full review
ZoomInfo
No answers on this topic
Performance
ZoomInfo
Had very good experience when using it
Read full review
ZoomInfo
No answers on this topic
Support Rating
ZoomInfo
I’ve had one support request that was addressed and resolved within 30 minutes
Read full review
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Online Training
ZoomInfo
It was helpful
Read full review
ZoomInfo
No answers on this topic
Implementation Rating
ZoomInfo
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
Read full review
ZoomInfo
No answers on this topic
Alternatives Considered
ZoomInfo
This has a similar issue to RingLead Capture, as it only returns the data that users themselves update, which is often outdated or incorrect. However, RingLead Route does allow lead assignment and tracking in more ways than LinkedIn Sales Navigator does, which is helpful in visibility of what a full sales team is doing.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Scalability
ZoomInfo
Hasn’t experienced any issues to doubt reliability
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ZoomInfo
No answers on this topic
Return on Investment
ZoomInfo
  • I have just signed a $9M account with the help of this product.
  • I've had to double-check information due to accuracy.
  • More analysis is to be conducted about the team's ROI, as it is early in the process for my company.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
Read full review
ScreenShots

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.