Content Marketing Software - Reviews

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Reviews (176-200 of 703)

Romy Ribitzky | TrustRadius Reviewer
December 17, 2018

A great SEO platform, guidance needed

Score 9 out of 10
Vetted Review
Verified User
Review Source

There is no doubt that this platform is essential when your Marketing team hits a certain scale. However, in order for Conductor Searchlight to be successfully integrated into the organization, it is best if you ensure that you have: 1) someone to check that the recommendations the engine makes are …

Daniel Choi | TrustRadius Reviewer
December 07, 2018

Canva is a great free ad generating software

Score 8 out of 10
Vetted Review
Verified User
Review Source

Canva is well suited for beginner marketing personnel with a limited budget. Canva is not suited for a large corporation that has money to hire graphic designers. Photoshop and Illustrator should be used instead.

Doc Williams | TrustRadius Reviewer
November 12, 2018

The Lead Gen Technique that Change Our Agency

Score 10 out of 10
Vetted Review
Verified User
Review Source

Outgrow is being used for lead gen to find our target clients. The entire organization has been trained on the software but the marketing department uses it primarily. It addresses our biggest problem- client acquisition that fits our unique productized service.

Megan Lundgårdh | TrustRadius Reviewer
November 07, 2018

Best Vendor I've Ever Worked With (Seriously!)

Score 10 out of 10
Vetted Review
Verified User
Review Source

Searchlight is especially well suited to companies or organizations where SEO is just becoming a priority -- it's easy to use and understand. This is not to say that it's not well suited to organizations where SEO is already a priority -- but some more experienced SEOs might need more in the way of …

Victor Arieta | TrustRadius Reviewer
March 01, 2019

A wonderful journey with PathFactory

Score 8 out of 10
Vetted Review
Verified User
Review Source

Good: Content delivery in a consistent, reliable way with lots of analytical tools to help optimize the campaign and even the content itself. Not so Good: Integration with Mkt Automation could be a bit improved for new and better ways to convert new/unknown leads.

Florencia Gianninoto | TrustRadius Reviewer
March 01, 2019

How PathFactory made our life happier!

Score 10 out of 10
Vetted Review
Verified User
Review Source

PathFactory is used by the LATAM Marketing team to promote content and improve the experience to our customers. We have developed specific views for clients and roles. We see an incremental response rate to the articles promoted.

Gautama Swamy | TrustRadius Reviewer
February 26, 2019

Great software, great support team.

Score 9 out of 10
Vetted Review
Verified User
Review Source

This is a great tool and can be used by any business that is looking to grow their business. By creating the right content that interests your customers, you can be generating great interest that can drive leads which in-turn drives sales. I've researched several tools but did not have the success I…

Marc Ziccardi | TrustRadius Reviewer
October 22, 2018

Great SEO Tool!

Score 8 out of 10
Vetted Review
Verified User
Review Source

We needed an SEO tool and had a need to drive organic traffic to our website. It is being used by marketing as well as by our web agency. It allows us to easily prioritize our SEO efforts.

Jesus Diaz-Barriga | TrustRadius Reviewer
February 11, 2019

Great Platform

Score 9 out of 10
Vetted Review
Verified User
Review Source

The application is used in many ways but I use it to optimize our website. My duty is to optimize the website in order to have a better presence on the internet and visibility across major search engines.

Jason Glogau | TrustRadius Reviewer
October 18, 2018

Easy-to-use design tool for social media pros & non-designers

Score 10 out of 10
Vetted Review
Verified User
Review Source

I use Canva myself for smaller design projects, mostly for social media applications. We're a small team, so efficiencies are key. I'm able to quickly create graphics that don't require elaborate work in InDesign from our expert designers.

Adam Montgomery | TrustRadius Reviewer
October 18, 2018

Start Designing Today

Score 8 out of 10
Vetted Review
Verified User
Review Source

Canva is being used by our marketing department. Our marketing department uses Canva to create our weekly newsletter, promotional flyers, and company proposals. Canva allows our marketing team to develop marketing materials quickly and with a professional design. Because of its ease of use, our mark…

Sarah Roscoe | TrustRadius Reviewer
December 22, 2018

Easily Create Professonal Graphics

Score 10 out of 10
Vetted Review
Verified User
Review Source

I have used similar app-only products, but Canva differs because it has a browser version which is better for use at work.

Teena Thach | TrustRadius Reviewer
December 07, 2018

Going social for Opal

Score 8 out of 10
Vetted Review
Verified User
Review Source

It's definitely great for marketing and scheduling content ahead. Opal can connect to Facebook, Instagram, Twitter, Pinterest and Snapchat, so that's a plus when you're working on social media marketing. It's easy to organize and communicate with your team.

Desirée zambrano | TrustRadius Reviewer
November 12, 2018

Great results and user friendly

Score 10 out of 10
Vetted Review
Verified User
Review Source

If you're starting to work on Digital Marketing but are not an expert in Photoshop, Canva is the perfect choice. You get beautiful results without too much hassle. If you need to do an amazing design but are short on time, Canva can help you with that.

Anonymous | TrustRadius Reviewer
March 22, 2019

Good capabilities, functionality is there, time consuming to set up, but there is a value opportunity depending on your org.

Score 8 out of 10
Vetted Review
Verified User
Review Source

It depends on the KPI that you're looking to use PathFactory for. I think the platform is well suited for companies that use lead scoring and have a strong nurture process to pass leads to sales. This was a bit tricky for us because while that is important to our organization, we have a completely d…

Anonymous | TrustRadius Reviewer
March 22, 2019

Provides great insight on how your leads engage with your content

Score 8 out of 10
Vetted Review
Verified User
Review Source

PathFactory is well suited for large volumes of content such as a content hub or larger nurtures with five or more content assets. It is great for creating personalized nurtures based on knowing what they have already consumed while providing an opportunity for a prospect to consume as they like whi…

Anonymous | TrustRadius Reviewer
March 20, 2019

A path to a great user experience

Score 7 out of 10
Vetted Review
Verified User
Review Source

PathFactory is great if you have a lot of content and want to get it organized. It's great for email nurture drips, allowing the marker to list one link in the email (out to the PathFactory track) instead of having a list of five different links in an email going out to the various different assets.…

Anonymous | TrustRadius Reviewer
March 14, 2019

Get to know your buyers better while improving your user's experience

Score 10 out of 10
Vetted Review
Verified User
Review Source

We previously gated every asset with its own landing page and a lengthy form. Since adopting PathFactory, we have not only improved the user experience, but we saw that the same pieces of content were viewed 5x more when we allowed leads to self-nurture. Additionally, it’s helped us expand our metri…

Anonymous | TrustRadius Reviewer
January 26, 2019

Drastically Improved Our SEO Efforts & Content Creation

Score 10 out of 10
Vetted Review
Verified User
Review Source

Conductor Searchlight is used by the marketing team at my organization to help with SEO efforts and content creation. Before using Conductor, there were many things we had to track manually when it comes to keywords and different content performance. Now that we have implemented Conductor, we are ab…

Anonymous | TrustRadius Reviewer
January 21, 2019

Outbrain: Too brainy for a simple outreach

Score 6 out of 10
Vetted Review
Verified User
Review Source

My company, a news media, is looking for a platform to market our articles. We were previously using another content distribution platform but we're looking for a cheaper alternative due to weakening currency (IDR). Outbrain came as an alternative as it offered cheaper CPC than our previous choice. …

Anonymous | TrustRadius Reviewer
March 26, 2019

Easy to use and go live with

Score 7 out of 10
Vetted Review
Verified User
Review Source

We are using PathFactory to bundle assets for easier consumption by our users, instead of expecting them to click through to several different sites. It is a simple process and can be implemented quickly. We use it in our campaigns and as a drive-to from emails and social media platforms.

Anonymous | TrustRadius Reviewer
March 22, 2019

Pretty good platform with a few intricacies to keep in mind.

Score 9 out of 10
Vetted Review
Verified User
Review Source

We use PathFactory in demand generation marketing although it is starting to span across multiple departments now. We use PathFactor to serve multiple content pieces and lead score individuals based on activity and engagement. Although we haven’t seen the results we were originally looking for, I fi…

Anonymous | TrustRadius Reviewer
March 16, 2019

Canva for Design

Score 9 out of 10
Vetted Review
Verified User
Review Source

Canva is great for student-created projects: posters, flyers, etc. Canva also works great for LMS customization options. Using Canva, our department has created flyers, menus, handouts, badges, and more. I am not a huge fan of Canva for presentations though.