VisibleThread Web is a web content analysis tool for Marketing and Government Communications Teams. It instantly identifies plain language issues and is designed to help improve the clarity and message consistency of online content. VisibleThread Web analyzes the user's content for plain lang...
Content Marketing Software
Best Content Marketing Software
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Content Marketing Software Overview
What is Content Marketing Software?
Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.
Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build repository of marketing assets to be distributed or available for prospects to self-explore.
Why Content Marketing?
Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present material so that it is informative, timely, and relevant in the context in which it’s discovered.
Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness without annoying the audience or generating mistrust.
Content Marketing Software Features & Capabilities
Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:
Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Approval workflows: Ability to create and track workflows for content approval.
Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.
Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.
Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:
Content hub: Central repository for organizing all content.
Forms / gated content: Ability to set up forms for lead generation, which can be used to gate content.
Embedded CTAs: Forms or links embedded in the content.
Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.
Content promotion: Ability to promote content by connecting to paid and earned media channels.
Content automation: Ability to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement. However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other software for more advanced and closed-loop analytics.
Common features around content reporting and analytics are:
Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.
Content performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.
Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.
Content production analytics: Analytics on time and money spent on content production.
Page-level engagement analytics: For a granular look at content performance.
Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your stack.
Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.
Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.
For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Limits might be placed on storage or users. Platforms that more fully cover the spectrum of features range from $3,000 per month up to $25,000+ a month.
Content Marketing Products
Listings (101-120 of 120)
VisibleThread Readability is a one-click clear language analysis tool for writers looking to improve the clarity and quality of their content. It identifies plain language issues in documents, on a website or instantly as the user types.
TACTIC Creative Management Platform (CMP) is a software solution that allows marketers to create and update digital content across a wide range of platforms and channels. TACTIC CMP aims to make managing digital content workflows easier by automating the creative production for digital campaigns ...
CrowdRiff is a visual marketing platform used by over 200 DMOs to, source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.
Joomag offers a suite of solutions for content marketing, digital publishing, corporate communications, and sales engagement. The company says that 500,000 businesses both large and small are creating, distributing, tracking, and monetizing their online content from a central platform, streamlini...
LeadREV by SnapApp is a free PDF converter tool that lets marketers to create engaging, ungated content from existing static assets. In just minutes, it creates a visually dynamic experience from any standard PDF through eye-catching animations and transitions, while also helping marketers lose t...
Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify...
Pi Datametrics is an enterprise-level SEO and content marketing platform delivering daily, global and actionable search insight to support high-value strategies.The Pi Platform has been built on the belief that search data should run through the decision making processes of any company - and as s...
Foleon is a better way of presenting your best content onlineFoleon replaces your PDFs with web publications that are mobile-friendly, interactive, and measurable, says the vendor.The vendor claims that with their intuitive platform and suite of templates, you can shed your dependence on designer...
Creator by Zmags is a content marketing application that helps marketers create and publish engaging digital experiences in minutes, without writing code. Retailers can use the drag-and-drop technology to create and deliver the rich, shoppable experiences to drive engagement and conversions.
Publicator by Zmags is an SEO-aware digital catalog content creation platform featuring enrichment interactivity like animations, video embeds, hotspot links, pop-up content, lightboxes, iframes and ecommerce quick view. It also features performance tracking analytics and heatmaps showing where r...
Maglr aims to help marketeers & designers create and publish visual interactive stories without technical knowledge. Used for content marketing (articles & landings pages), staff magazines, corporate magazines & presentations. The company focuses on three different usergroups: 1. Mark...
Genially is an all-in-one online platform where users can create interactive and animated content without needing programming skills. It allows you to create infographics, presentations, posters, CVs, and other graphic elements that can be used to enrich websites and blogs. This communication to...
MGID offers companies a native advertising platform. The platform, which targets 850 million unique readers with 165 billion recommendations monthly, aims to help publishers retain audiences and monetize traffic. The vendor claims MGID helps clients boost brand performance and awareness for by co...
EFI MarketDirect Cross Media is a marketing solution for design of personalized communications with customers via email, web, and print.
Netlink headquartered in Wisconsin offers NewsClips, a news service featuring automatically curated content for newsletters and distribution lists.
SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.
Cohley is a content platform that is designed to help brands generate high quality, actionable content. According to the vendor key features and business benefits include: •Scale diverse & actionable high-quality content on an easy-to-use content platform.•Streamline content activation proces...
Live Center is a live blogging solution that allows users to cover breaking news, sports, conferences, and other events in live news feeds. Live Centers allows customers to manage live blog design, behavior, and interaction with users, as well as create live blogs that are integrated and aligned ...
Omni Observer is a content monitoring tool from Hoodin. When the management of information and insights from the outside world are of the utmost importance, Omni Observer allows users to monitor various types of digital content to create reports, and provides users with the most relevant external...