Content Marketing Software

Top Rated Content Marketing Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Content Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Content Marketing Software Overview

What is Content Marketing Software?




Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking, and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.





Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build a repository of marketing assets to be distributed or available for prospects to self-explore.


Content Marketing Strategy



Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present the material that it is informative, timely, and relevant to the end-user.



Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness and increase trust among your audience without annoying them.



Content Marketing Platform Features


Content Creation Software


Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:


  • Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

  • Approval workflows: Ability to create and track workflows for content approval.

  • Content collaboration: Ability to edit and update content in real-time and in tandem with other users.

  • Content calendar: A calendar used for planning out and scheduling content posting to social media profiles, blogs, or other websites.

  • Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.

  • Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.


Content Marketing Publishing Platforms


Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:


  • Content hub: A central repository, or library, for organizing all content.

  • Forms / gated content: The ability to set up forms for lead generation, which can be used to gate content.

  • Embedded CTAs: Forms or links embedded in the content

  • Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.

  • Content promotion: Ability to promote content by connecting to paid and earned media channels.

  • Content automation: Ability to set up automated distribution, personalization, and/or curation.

Content Marketing Reporting Tools


Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement.



However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other marketing analytics software. Common features around content reporting and analytics are:


  • Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

  • Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.

  • Performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.

  • Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.

  • Content production analytics: Analytics on time and money spent on content production.

  • Page-level engagement analytics: For a granular look at content performance.

  • Integrations: Connections with third-party software that allows information to flow between the two systems.


Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your tech stack.



Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.


Content Marketing Platform Comparison


Before deciding to invest in one or more content marketing tools, consider these three key factors:

1. What type of tool do you need?



There are many types of content marketing tools available, with the different types of tools corresponding to the feature groups above. For example, content creation, publishing, and analytics software. So before spending money on three tools that all cover a different part of the content marketing lifecycle, figure out what your business needs right now and start there.


2. Does it fit your budget?



As mentioned above, content creation, publishing, and analytics can be an expensive endeavor. You need to pay for the labor, advertising, as well as the software. So make sure the content marketing platforms you're considering fit your budget.


3. Is it easy to use and integrate with the rest of your Martech stack?



Two important things to keep in mind are how user-friendly the software is and whether it will fit with the rest of your marketing tech stack. Usability is important because it can impact how widely used and adopted the tool at your organization. Your marketing team will warm up to a new, but easy-to-use, tool much quicker than a tool that required a lot of training.



A tool that doesn’t integrate with the other marketing software you use will make getting information out of one tool and into another harder than it needs to be.


Content Marketing Pricing


Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.



For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Though limits might be placed on storage or users. Platforms that cover the full spectrum of features range from $3,000 per month up to $25,000+ a month.


More Resources

What Makes a Good Infographic?

4 Steps to More Effective B2B Content Marketing

Content Marketing Products

(1-25 of 127) Sorted by Most Reviews

Maglr

Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g.…

Genially

Genially states they aim to be the world-leader in interactive visual communication. The vendor invites users to trust Genially as all-in-one online tool to create stunning presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with…

EFI MarketDirect Cross Media

EFI MarketDirect Cross Media is a marketing solution for design of personalized communications with customers via email, web, and print.

Netlink NewsClips

Netlink headquartered in Wisconsin offers NewsClips, a news service featuring automatically curated content for newsletters and distribution lists.

Cohley

Cohley is a content platform that is designed to help brands generate high quality, actionable content. According to the vendor key features and business benefits include: •Scale diverse & actionable high-quality content on an easy-to-use content platform.•Streamline content…

SEO Tester Online

SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.

Live Center - Live Blogging

Live Center is a live blogging solution that allows users to cover breaking news, sports, conferences, and other events in live news feeds. Live Centers allows customers to manage live blog design, behavior, and interaction with users, as well as create live blogs that are integrated…

Hoodin

Omni Observer is a content monitoring tool from Hoodin. When the management of information and insights from the outside world are of the utmost importance, Omni Observer allows users to monitor various types of digital content to create reports, and provides users with the most…

Phrasee

Phrasee supplies brands with AI-powered copywriting. The vendor invites users to rely on Phrasee® to get more email opens, clicks, and conversions… with AI-optimized language that’s always in your brand’s voice. They further provide that Phrasee – AI that writes language that resonates…

Shorthand

Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.…

dirico.io

dirico.io is designed to improve cross-departmental and cross-location collaboration in marketing and communication teams, and bring all important content marketing tasks into one platform. The platform consists of different modules that can be individually put together: Content…

Audioburst Creators

Audioburst Creators is a service offered to help podcasters grow their podcast audience. Using NLP (Natural Language Processing) technology, Audioburst will analyze, index and segment talk audio. The AI-powered solution takes podcasts or radio shows, automatically transcribes it…

vjoon K4

vjoon K4 is a crossmedia editorial system with an integrated workflow management system from the Hamburg-based company vjoon GmbH. vjoon K4 enables small teams and large business units with thousands of users to deliver more quality content faster and across multiple digital channels…

Rights Cloud- Digital Rights Management

Rights Cloud- Digital Rights Management: a marketing technology that provides a single source for rights across multiple agreements, talents, and assets arming organizations with content governance and compliance and insights for advertising content. The solution enables marketers…

Rights Cloud- Content Tracking & Compliance

Rights Cloud- Content Tracking and Compliance: for brands looking to monitor their content usage for trends and risk exposure, Rights Cloud Content Tracking and Compliance easily track published content across brand, e-commerce, social and partner websites, and verify compliance…

INFUSEmedia

INFUSEmedia headquartered in Newton specializes in B2B demand generation via its content marketing engine, featuring custom built content campaigns (with content as needed), as well as brand amplification and event promotion for brands.

Cronycle

Cronycle, from the company of the same name in London, is a SaaS application that provides an end-to-end collaborative information workflow for content curation, monitoring, organization, and publishing, for knowledge workers.

PRgloo

A media relations platform that aims to combine easy to use tools with exceptional analysis. The Response Desk provides a centralized set of tools for managing conversations and building lasting relationships. Keep track of who said what to whom so the entire team is coordinated…

VideoPeel

VideoPeel, a Product Peel brand, is a remote video platform for businesses to request, collect, share, and respond to authentic videos from their customers, patients, students, clients, and employees. The vendor states VideoPeel helps businesses 10X their amount of user generated…

EmbedFeed

EmbedFeed is a social media aggregator that collects content from a desired social media platforms into a feed that can be embedded and displayed on a website, with only one line of code. With EmbedFeed, users can sync their social media feeds and hashtag campaigns and display…

EmbedStories

EmbedStories - Save and embed Instagram Stories on any website EmbedStories is designed to capture, store and display Instagram stories on any website by using just one line of code. It can help users without coding skills embed the stories in a slider layout. It also enables creating…

Sitecore Content Hub (Stylelabs)

Sitecore Content Hub (formerly Stylelabs) unifies content planning, production, collaboration, and management with a single, integrated solution. The solution is based on Stylelabs technology acquired by Sitecore in November 2018.

Nudge

Nudge is a content-first dashboard that shows the impact of content. Marketers get a holistic view of all their clicks, content, and sentiment. The dashboard provides proprietary content-first metrics as well as data from your social networks. This feedback loop ensures your team…

Clearscope

Clearscope, from the company of the same name (also known as Mushi Labs) is an AI-powered SEO platform designed to make it easy to get more out of content.

Surefire CRM

Surefire CRM by Top of Mind Networks is a marketing automation and creative content solution for the mortgage industry. From individuals to enterprise lenders, Top of Mind's Surefire CRM aims to help thousands of mortgage professionals win new business, earn repeat business and deserve…

Frequently Asked Questions

What is a content marketing strategy?

A content marketing strategy helps marketers answer questions like ‘why are we creating this content?’ and ‘who is looking for this content right now?’. These questions help determine:

  • what type of content to produce
  • what format to use
  • which audience to target
  • when and where to publish the content


The ultimate goal of content marketing is to produce content that’s useful and accessible to your subscribers, resulting in greater brand awareness and a more engaged audience. Content marketing software helps businesses with the content creation, publishing, and reporting & analytics part of the process.

What are the best content marketing tools?

According to feedback from content marketing software users, the top-rated content marketing tools on TrustRadius include PathFactory and Ion Interactive. There are other highly rated platforms that can be found on TrustRadius’ content marketing software page. Some examples include UberFlip, Percolate, and Upland Kapost.


If you’re looking for a content marketing tool that specializes in content creation, check out Outgrow, Canva, or Vyond

Why is content marketing important?

Content marketing helps businesses develop and publish content that’s helpful, informative, and relevant for their target audience. Sending out mass ‘batch and blast’ emails to your user-base can feel impersonal, and may not be providing your audience with the content they’re looking for. Developing a content marketing strategy can help your brand produce authoritative and timely content that helps build trust with your audience.

How do you measure content marketing success?

It can be difficult to figure out how to measure the return on investment (ROI) of your content marketing efforts. A direct way to measure this is by tracking the amount of pipeline growth or revenue generated from content assets, minus the money spent creating and marketing the content pieces. However, this isn’t always feasible and often doesn’t provide a full picture of success.


Here are additional metrics that will help give a more comprehensive picture of content marketing success:

  • Lead generation
  • Lead quality
  • Conversion rates
  • Amount of pipeline or revenue generated
  • Social media engagement
  • Website traffic
  • SEO performance (e.g. keyword rankings, impressions, CTRs)


How much does content marketing software cost?

The cost of content marketing software can vary based on the number of features needed and how advanced those features are. For example, free tools like Canva, Trello, or WordPress usually specialize in one area like content creation, workflow management, or publishing.


Larger content marketing platforms that include content creation, workflow, publishing, and reporting capabilities will be more expensive. Prices for these tools can range from $100 to $500 per month, depending on the number of users and amount of storage space required. Platforms with advanced features can cost north of $1,000 per month.