Best Content Marketing Software74Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.CrowdRiff1 by SnapApp3 Datametrics5 (formerly Instant Magazine)6 by Zmags7 by Zmags8 MarketDirect Cross Media12 NewsClips13 Tester Online14 Center - Live Blogging16

Content Marketing Software

Best Content Marketing Software

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Content Marketing Software Overview

What is Content Marketing Software?

Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.

Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build repository of marketing assets to be distributed or available for prospects to self-explore.

Why Content Marketing?

Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present material so that it is informative, timely, and relevant in the context in which it’s discovered.

Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness without annoying the audience or generating mistrust.

Content Marketing Software Features & Capabilities

Content Creation

Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:

  • Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

  • Approval workflows: Ability to create and track workflows for content approval.

  • Content collaboration

  • Content calendar

  • Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.

  • Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.

Content Publishing

Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:

  • Content hub: Central repository for organizing all content.

  • Forms / gated content: Ability to set up forms for lead generation, which can be used to gate content.

  • Embedded CTAs: Forms or links embedded in the content.

  • Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.

  • Content promotion: Ability to promote content by connecting to paid and earned media channels.

  • Content automation: Ability to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement. However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other software for more advanced and closed-loop analytics.

Common features around content reporting and analytics are:

  • Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

  • Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.

  • Content performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.

  • Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.

  • Content production analytics: Analytics on time and money spent on content production.

  • Page-level engagement analytics: For a granular look at content performance.


Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your stack.

Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.

Pricing Information

Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.

For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Limits might be placed on storage or users. Platforms that more fully cover the spectrum of features range from $3,000 per month up to $25,000+ a month.

More Resources

Content Marketing Products

Listings (101-118 of 118)

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CrowdRiff offers a content marketing platform for the travel industry.

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Founded in 2009, Joomag is the all-in-one platform offering a suite of integrated solutions for every content marketing, digital publishing, corporate communications, and sales engagement need. Headquartered in San Jose, CA, the company delivers a unique, solution-based approach with its powerful...

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SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. Interactive content gives marketers the opportunity to repurpose existing content to expand and extend their campaigns, creating more opportunities for...

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Qualifio is one the fastest growing SaaS scale-up in Belgium. With a staff of 35 and offices in Louvain-la-Neuve, Paris, Amsterdam and Madrid, it has grown as the Leading Engagement & Data Collection Platform in Europe. Its users include leading brands, agencies and media companies across Eur...

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Pi Datametrics is an enterprise-level SEO and content marketing platform delivering daily, global and actionable search insight to support high-value strategies.The Pi Platform has been built on the belief that search data should run through the decision making processes of any company - and as s...

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Foleon is a better way of presenting your best content onlineFoleon replaces your PDFs with web publications that are mobile-friendly, interactive, and measurable.With our intuitive platform and suite of templates, you can shed your dependence on designers and quickly produce visually immersive c...

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Creator by Zmags is a content marketing application that helps marketers create and publish engaging digital experiences in minutes, without writing code. Retailers can use the drag-and-drop technology to create and deliver the rich, shoppable experiences to drive engagement and conversions.

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Publicator by Zmags is an SEO-aware digital catalog content creation platform featuring enrichment interactivity like animations, video embeds, hotspot links, pop-up content, lightboxes, iframes and ecommerce quick view. It also features performance tracking analytics and heatmaps showing where r...

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Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, ca...

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Genially is an all-in-one online platform where users can create interactive and animated content without needing programming skills. It allows you to create infographics, presentations, posters, CVs, and other graphic elements that can be used to enrich websites and blogs. This communication to...

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MGID offers companies a native advertising platform. The platform, which targets 850 million unique readers with 165 billion recommendations monthly, aims to help publishers retain audiences and monetize traffic. The vendor claims MGID helps clients boost brand performance and awareness for by co...

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Netlink headquartered in Wisconsin offers NewsClips, a news service featuring automatically curated content for newsletters and distribution lists.

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SEO Tester Online is the web marketing suite that helps marketers, e-commerce and web agencies in 25 countries around the world to monitor and improve the organic visibility of its website or that of its customers, thanks to innovative and guided tools. The suite helps you to optimize websites fo...

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Cohley provides a SaaS based content management platform. Founded in 2016, Cohley is based in New York, New York.

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Live Center is a live blogging solution that allows users to cover breaking news, sports, conferences, and other events in live news feeds. Live Centers allows customers to manage live blog design, behavior, and interaction with users, as well as create live blogs that are integrated and aligned ...

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Monitor digital content that is most relevant to your company - competitors, databases, forums, blogs and more. Ability to manage and use fetched material to create unique reports from content based on chosen time period, products and competitors in an easy and fast way. Comment on fetched conten...

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Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.