Content Marketing Software

Best Content Marketing Software include:

PathFactory and ion interactive, by ScribbleLive.

Content Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Content Marketing Software Overview

What is Content Marketing Software?

Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.


Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build repository of marketing assets to be distributed or available for prospects to self-explore.

Why Content Marketing?

Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present material so that it is informative, timely, and relevant in the context in which it’s discovered.


Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness without annoying the audience or generating mistrust.

Content Marketing Software Features & Capabilities

Content Creation

Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:


  • Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

  • Approval workflows: Ability to create and track workflows for content approval.

  • Content collaboration

  • Content calendar

  • Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.

  • Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.

Content Publishing

Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:


  • Content hub: Central repository for organizing all content.

  • Forms / gated content: Ability to set up forms for lead generation, which can be used to gate content.

  • Embedded CTAs: Forms or links embedded in the content.

  • Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.

  • Content promotion: Ability to promote content by connecting to paid and earned media channels.

  • Content automation: Ability to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement. However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other software for more advanced and closed-loop analytics.


Common features around content reporting and analytics are:


  • Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

  • Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.

  • Content performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.

  • Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.

  • Content production analytics: Analytics on time and money spent on content production.

  • Page-level engagement analytics: For a granular look at content performance.

Integrations

Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your stack.


Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.

Pricing Information

Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.


For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Limits might be placed on storage or users. Platforms that more fully cover the spectrum of features range from $3,000 per month up to $25,000+ a month.

More Resources


Content Marketing Products

(1-16 of 116) Sorted by Most Reviews

dirico.io
dirico.io is designed to improve cross-departmental and cross-location collaboration in marketing and communication teams, and bring all important content marketing tasks into one platform. The platform consists of different modules that can be individually put together: Content StrategyDashboardIn…
Genially
Genially states they aim to be the world-leader in interactive visual communication. The vendor invites users to trust Genially as all-in-one online tool to create stunning presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with interactivity and anima…
Hubb Conference Management
Hubb Attendee Experience is an event management software system offered by Hubb.
Maglr
Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campa…
Live Center - Live Blogging
Live Center is a live blogging solution that allows users to cover breaking news, sports, conferences, and other events in live news feeds. Live Centers allows customers to manage live blog design, behavior, and interaction with users, as well as create live blogs that are integrated and aligned wit…
SEO Tester Online
SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.
Dynamic Self-Syndication (DSS™)
DSS is inbound marketing software with CMS/CRM capabilities. This software is designed to help companies manage their website, clients, email marketing, client feedback and reviews, social media posting, lead tracking and follow up campaigns in one tool.
Docurated
Docurated is a sales-focused content management platform that incorporates massive inputs and machine learning to help sales teams surface and re-use the best marketing content for each specific sales situation. It was acquired by Quark in 2017 to broaden their content automation offerings to span b…
TrenDemon
TrenDemon is a Content Marketing Analytics and Automation SaaS Service that promises to help marketers generate more leads from their website and content. The product also provides actionable insights about content performance and customer journeys. TrenDemon help measure content marketing ROI, iden…
JumpStory
The vendor describes JumpStory as a collection of high-performing images of real people & emotions, boasting 80% better results compared with traditional stock photos, and supporting unlimited downloads & full commercial license. With JumpStory™ users get one license, one price (25 USD/month…
Hoodin
Omni Observer is a content monitoring tool from Hoodin. When the management of information and insights from the outside world are of the utmost importance, Omni Observer allows users to monitor various types of digital content to create reports, and provides users with the most relevant external in…
BrightInfo
BrightInfo is a real-time personalization engine. The product's algorithm learns website content and analyzes visitor behavior, then matches it in real time, serving relevant content to each visitor at suitable points within the natural browsing flow.The vendors says the product triples engagement r…
ATOMIZED Marketing Visualization Platform
8 ratings
0 reviews
ATOMIZED is a marketing staging, planning and workflow tool for brands and agencies. It's based around an online marketing calendar that brings together content across channels, so that teams can see the whole picture and manage the entire creative lifecycle. Users can use filters to create specific…
CrowdRiff
CrowdRiff is a visual marketing platform used by over 200 DMOs to, source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.
Pixlee
Pixlee from the company of the same name in San Francisco is a B2B content marketing platform specializing in visual, contextual marketing, having content curation and aggregation, content creation, and analytic features. Pixlee is a relatively new company (founded 2013), seeded with about $1.5 mil…
Madison Logic Activate ABM
Active ABM is a new account-based marketing product from Madison Logic. It includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the …

Frequently Asked Questions

What is a content marketing strategy?

A content marketing strategy helps marketers answer questions like ‘why are we creating this content?’ and ‘who is looking for this content right now?’. These questions help determine:

  • what type of content to produce
  • what format to use
  • which audience to target
  • when and where to publish the content


The ultimate goal of content marketing is to produce content that’s useful and accessible to your subscribers, resulting in greater brand awareness and a more engaged audience. Content marketing software helps businesses with the content creation, publishing, and reporting & analytics part of the process.

What are the best content marketing tools?

According to feedback from content marketing software users, the top-rated content marketing tools on TrustRadius include PathFactory and Ion Interactive. There are other highly rated platforms that can be found on TrustRadius’ content marketing software page. Some examples include UberFlip, Percolate, and Upland Kapost.


If you’re looking for a content marketing tool that specializes in content creation, check out Outgrow, Canva, or Vyond

Why is content marketing important?

Content marketing helps businesses develop and publish content that’s helpful, informative, and relevant for their target audience. Sending out mass ‘batch and blast’ emails to your user-base can feel impersonal, and may not be providing your audience with the content they’re looking for. Developing a content marketing strategy can help your brand produce authoritative and timely content that helps build trust with your audience.

How do you measure content marketing success?

It can be difficult to figure out how to measure the return on investment (ROI) of your content marketing efforts. A direct way to measure this is by tracking the amount of pipeline growth or revenue generated from content assets, minus the money spent creating and marketing the content pieces. However, this isn’t always feasible and often doesn’t provide a full picture of success.


Here are additional metrics that will help give a more comprehensive picture of content marketing success:

  • Lead generation
  • Lead quality
  • Conversion rates
  • Amount of pipeline or revenue generated
  • Social media engagement
  • Website traffic
  • SEO performance (e.g. keyword rankings, impressions, CTRs)


How much does content marketing software cost?

The cost of content marketing software can vary based on the number of features needed and how advanced those features are. For example, free tools like Canva, Trello, or WordPress usually specialize in one area like content creation, workflow management, or publishing.


Larger content marketing platforms that include content creation, workflow, publishing, and reporting capabilities will be more expensive. Prices for these tools can range from $100 to $500 per month, depending on the number of users and amount of storage space required. Platforms with advanced features can cost north of $1,000 per month.