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Content Marketing Software
Best Content Marketing Software
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Content Marketing Software Overview
What is Content Marketing Software?
Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.
Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build repository of marketing assets to be distributed or available for prospects to self-explore.
Why Content Marketing?
Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present material so that it is informative, timely, and relevant in the context in which it’s discovered.
Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness without annoying the audience or generating mistrust.
Content Marketing Software Features & Capabilities
Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:
Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Approval workflows: Ability to create and track workflows for content approval.
Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.
Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.
Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:
Content hub: Central repository for organizing all content.
Forms / gated content: Ability to set up forms for lead generation, which can be used to gate content.
Embedded CTAs: Forms or links embedded in the content.
Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.
Content promotion: Ability to promote content by connecting to paid and earned media channels.
Content automation: Ability to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement. However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other software for more advanced and closed-loop analytics.
Common features around content reporting and analytics are:
Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.
Content performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.
Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.
Content production analytics: Analytics on time and money spent on content production.
Page-level engagement analytics: For a granular look at content performance.
Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your stack.
Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.
Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.
For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Limits might be placed on storage or users. Platforms that more fully cover the spectrum of features range from $3,000 per month up to $25,000+ a month.
Content Marketing Products
Listings (76-100 of 120)
Trapit and Addvocate merged in December of 2014 (along with raising $10 million in Series B funding) to form a combined content marketing, employee advocacy, and social selling platform. Primarily this means Trapit's content discovery and curation features will now benefit from Addvocate's social...
Pivian is a cloud-based resource center that enables B2B companies to host white papers, case studies and other resource materials on their own website. The vendor’s value proposition states that this solution allows businesses to generate more and better B2B leads with fewer efforts. The Pivian ...
Zemanta is a demand side content marketing platform (DSP) from the company of the same name headquartered in Slovenia with offices in New York and San Francisco, featuring the ability to allow marketers to programmatically buy native content ads, with targeting features as well. If desired, Zeman...
TechValidate is a content marketing platform which uses customer feedback and automated workflows to generate product content. TechValidate is owned and supported by SurveyMonkey since the August 2015 acquisition.
Opentopic is a content marketing platform from the company of the same name in New York featuring content curation discovery, curation, publishing and distribution, as well as analytics. For enterprises Opentopic also supports a customized workflow for guidelines and controls, presenting a relati...
ScribbleLive is a content marketing solution. ScribbleLive's built-in analytic tools measure content performance based on specific goals, allows audience segmentation, and delivers valuable insights into trends and behaviours in order to make data-driven decisions surrounding content engagement e...
The Qordoba Strings Intelligence Platform enables product teams to create compelling user experiences by managing all of the words in their products. Qordoba is a machine-learning based solution which extracts text from strings in source code and makes every application’s words accessible and mea...
Hubb Attendee Experience is an event management software system offered by Hubb.
EditorEye is a knowledge management platform from the small UK company of the same name, useful for locating, curating, and aggregating material for content marketing.
Acrolinx is a content marketing platform that features linguistic analysis for judging content's tone, readability, and SEO quality, for the optimization of written content.
Pixlee from the company of the same name in San Francisco is a B2B content marketing platform specializing in visual, contextual marketing, having content curation and aggregation, content creation, and analytic features. Pixlee is a relatively new company (founded 2013), seeded with about $1.5 ...
BrightInfo is a real-time personalization engine. The product's algorithm learns website content and analyzes visitor behavior, then matches it in real time, serving relevant content to each visitor at suitable points within the natural browsing flow.The vendors says the product triples engagemen...
Pitchbox is a platform designed for content marketing and influencer outreach by automating processes to make the sales, e-commerce, public relations, and search engine optimization lifecycles more efficient.
InkyBee is an influencer and content marketing solution from Forth Metrics Ltd. It uses integration with Google Analytics and social media monitoring to track campaign results.
Engageform is an interactive content creation platform. Users can quickly create viral quizzes, surveys and polls. Users can also generate leads, drive social traffic to their website and get feedback from their customers. According to the vendor, users can also create Buzzfeed like quizzes and e...
Mintent (formerly Marketing.AI) is a content marketing platform from which supports content creation and curation with calendaring, workflow controls, push and integrations with many commonly used content management and marketing systems (WordPress, Hubspot, Kentico, etc.), with requisite analytics.
German company Mixed Zone offers their eponymous content curation application and platform.
Docurated is a sales-focused content management platform that incorporates massive inputs and machine learning to help sales teams surface and re-use the best marketing content for each specific sales situation. It was acquired by Quark in 2017 to broaden their content automation offerings to spa...
BrandpointHUB aims to empower the modern marketer to produce better content faster. According to the vendor, BrandpointHUB is built by content marketers for content marketers, and leverages Brandpoint's 20+ years in the content business and experience with producing millions of pieces of content ...
Akoonu is a robust content marketing tool that helps users conduct research, build customizable frameworks to automate the marketing lifecycle, and integrate easily with third-party sales and marketing tools.
inboundli is a content curation platform designed for social marketing and sales enablement. inboundli merges social signals and machine learning to help companies use third-party content for building effective distribution channels on social media, email, and company blogs. According to the vend...
ATOMIZED is a marketing staging, planning and workflow tool for brands and agencies. It's based around an online marketing calendar that brings together content across channels, so that teams can see the whole picture and manage the entire creative lifecycle. Users can use filters to create speci...
VisibleThread Marketing Suite is a readability and content clarity software tool for communications teams. It combines the key features of VisibleThread's Docs, Web and Readability tools to provide organizations with a comprehensive solution for Content Managers & Content Writers.VisibleThrea...