Content Marketing Software

Best Content Marketing Software include:

PathFactory and ion interactive, by ScribbleLive.

Content Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Content Marketing Software Overview

What is Content Marketing Software?




Content marketing software offers tools to help marketers with content creation, curation, publishing, distribution, tracking, and sourcing. These platforms are designed to enable a content marketing strategy. The goal of content marketing is to attract and nurture a target audience by providing useful content, rather than directly pitching a product.





Content marketing software generally supports a variety of media types including text, images, videos, infographics, and interactive content. Marketers use these tools to build a repository of marketing assets to be distributed or available for prospects to self-explore.


Content Marketing Strategy



Content marketing addresses a common pain point of traditional advertising or batch-and-blast marketing campaigns. Such campaigns can seem disruptive and irrelevant. So, content marketing aims to present the material that it is informative, timely, and relevant to the end-user.



Content marketing positions a brand as authoritative by freely offering helpful information without a sales pitch. It is somewhat similar to native advertising. But consumers are increasingly wary of the hidden sales pitches in native advertising. Content marketing aims to raise brand awareness and increase trust among your audience without annoying them.



Content Marketing Platform Features


Content Creation Software


Not all content marketing platforms address content ideation and production. Those that do commonly have the following features:


  • Ideation: Tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

  • Approval workflows: Ability to create and track workflows for content approval.

  • Content collaboration: Ability to edit and update content in real-time and in tandem with other users.

  • Content calendar: A calendar used for planning out and scheduling content posting to social media profiles, blogs, or other websites.

  • Network for content licensing/production: Access to a database of content that can be licensed or a talent network for content production.

  • Payment/resource management: Allows users to budget for content creation costs and/or make payments to contractors or agencies.


Content Marketing Publishing Platforms


Most content marketing tools involve publishing, sharing, or other mechanisms of distribution. These capabilities help marketers organize, distribute, promote, and contextualize content for publication. Features may include:


  • Content hub: A central repository, or library, for organizing all content.

  • Forms / gated content: The ability to set up forms for lead generation, which can be used to gate content.

  • Embedded CTAs: Forms or links embedded in the content

  • Content distribution: Allows users to push content to different channels, such as social media or websites. Sometimes handled via integrations.

  • Content promotion: Ability to promote content by connecting to paid and earned media channels.

  • Content automation: Ability to set up automated distribution, personalization, and/or curation.

Content Marketing Reporting Tools


Reporting and analytics help marketers understand the impact of content on the buyer's journey. They also help marketers understand, segment, and target their audiences. The focus is usually on content engagement.



However, some platforms also look at production costs and trends. Content marketing tools may also integrate with web analytics and other marketing analytics software. Common features around content reporting and analytics are:


  • Audience profiling and targeting: Profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

  • Closed-loop tracking and reporting: Tracks the impact of content on the buyer’s or customer’s journey and ROI.

  • Performance reports & analytics: Insights into how individual pieces of content are performing. Measured by engagement and/or conversion.

  • Campaign optimization dashboard: Quick view on content performance. Allows users to make changes to which channels and which content is being promoted or displayed.

  • Content production analytics: Analytics on time and money spent on content production.

  • Page-level engagement analytics: For a granular look at content performance.

  • Integrations: Connections with third-party software that allows information to flow between the two systems.


Most content marketing tools do not cover the entire content lifecycle. Therefore, it's important to explore how a content marketing tool will fit into your tech stack.



Content marketing platforms commonly integrate with content management systems, social media management tools, marketing automation software, email marketing software, CRM systems, social media platforms, and/or third-party analytics software such as A/B testing, social media analytics, and web analytics tools.


Content Marketing Platform Comparison


Before deciding to invest in one or more content marketing tools, consider these three key factors:

1. What type of tool do you need?



There are many types of content marketing tools available, with the different types of tools corresponding to the feature groups above. For example, content creation, publishing, and analytics software. So before spending money on three tools that all cover a different part of the content marketing lifecycle, figure out what your business needs right now and start there.


2. Does it fit your budget?



As mentioned above, content creation, publishing, and analytics can be an expensive endeavor. You need to pay for the labor, advertising, as well as the software. So make sure the content marketing platforms you're considering fit your budget.


3. Is it easy to use and integrate with the rest of your Martech stack?



Two important things to keep in mind are how user-friendly the software is and whether it will fit with the rest of your marketing tech stack. Usability is important because it can impact how widely used and adopted the tool at your organization. Your marketing team will warm up to a new, but easy-to-use, tool much quicker than a tool that required a lot of training.



A tool that doesn’t integrate with the other marketing software you use will make getting information out of one tool and into another harder than it needs to be.


Content Marketing Pricing


Often a content marketing program’s biggest investment will be in time or resources for creating the content itself. Another big investment might be in paid campaigns for distributing content.



For content marketing tools, pricing varies depending on feature complexity. Simpler planning and publishing tools might cost somewhere in the range of $100 to $500 per month. Though limits might be placed on storage or users. Platforms that cover the full spectrum of features range from $3,000 per month up to $25,000+ a month.


More Resources

What Makes a Good Infographic?

4 Steps to More Effective B2B Content Marketing

Content Marketing Products

(1-25 of 113) Sorted by Most Reviews

LeadREV by SnapApp
LeadREV by SnapApp is a free PDF converter tool that lets marketers to create engaging, ungated content from existing static assets. In just minutes, it creates a visually dynamic experience from any standard PDF through eye-catching animations and transitions, while also helping marketers lose the …
Foleon (formerly Instant Magazine)
Foleon is a better way of presenting your best content onlineFoleon replaces your PDFs with web publications that are mobile-friendly, interactive, and measurable, says the vendor.The vendor claims that with their intuitive platform and suite of templates, you can shed your dependence on designers a…
Creator by Zmags
Creator by Zmags is a content marketing application that helps marketers create and publish engaging digital experiences in minutes, without writing code. Retailers can use the drag-and-drop technology to create and deliver the rich, shoppable experiences to drive engagement and conversions.
Publicator by Zmags
Publicator by Zmags is an SEO-aware digital catalog content creation platform featuring enrichment interactivity like animations, video embeds, hotspot links, pop-up content, lightboxes, iframes and ecommerce quick view. It also features performance tracking analytics and heatmaps showing where read…
EFI MarketDirect Cross Media
EFI MarketDirect Cross Media is a marketing solution for design of personalized communications with customers via email, web, and print.
Netlink NewsClips
Netlink headquartered in Wisconsin offers NewsClips, a news service featuring automatically curated content for newsletters and distribution lists.
Cohley
Cohley is a content platform that is designed to help brands generate high quality, actionable content. According to the vendor key features and business benefits include: •Scale diverse & actionable high-quality content on an easy-to-use content platform.•Streamline content activation processes…
Shorthand
Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.
Phrasee
Phrasee supplies brands with AI-powered copywriting. The vendor invites users to rely on Phrasee® to get more email opens, clicks, and conversions… with AI-optimized language that’s always in your brand’s voice. They further provide that Phrasee – AI that writes language that resonates with your aud…
ViralContentBuzz
Viral Content Buzz is a social media and content marketing platform built to increase visibility and authority of users' social media accounts.
Contentivo
Contentivo is an employee advocacy and content marketing platform that uses a company's current employees to help drive traffic via social media.
Amobee Brand Intelligence
Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.
Parllay
Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.
Engageform by 4screens
Engageform is an interactive content creation platform. Users can quickly create viral quizzes, surveys and polls. Users can also generate leads, drive social traffic to their website and get feedback from their customers. According to the vendor, users can also create Buzzfeed like quizzes and enga…
BrandpointHUB
BrandpointHUB aims to empower the modern marketer to produce better content faster. According to the vendor, BrandpointHUB is built by content marketers for content marketers, and leverages Brandpoint's 20+ years in the content business and experience with producing millions of pieces of content for…
inboundli
inboundli is a content curation platform designed for social marketing and sales enablement. inboundli merges social signals and machine learning to help companies use third-party content for building effective distribution channels on social media, email, and company blogs. According to the vendor,…
Qualifio
Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify th…
Audioburst Creators
Audioburst Creators is a service offered to help podcasters grow their podcast audience. Using NLP (Natural Language Processing) technology, Audioburst will analyze, index and segment talk audio. The AI-powered solution takes podcasts or radio shows, automatically transcribes it into text, analyze …
Pi Datametrics
Pi Datametrics is an enterprise-level SEO and content marketing platform delivering daily, global and actionable search insight to support high-value strategies.The Pi Platform has been built on the belief that search data should run through the decision making processes of any company - and as such…
VisibleThread Web
VisibleThread Web is a web content analysis tool for Marketing and Government Communications Teams. It instantly identifies plain language issues and is designed to help improve the clarity and message consistency of online content. VisibleThread Web analyzes the user's content for plain languag…
dirico.io
dirico.io is designed to improve cross-departmental and cross-location collaboration in marketing and communication teams, and bring all important content marketing tasks into one platform. The platform consists of different modules that can be individually put together: Content StrategyDashboardIn…
Genially
Genially states they aim to be the world-leader in interactive visual communication. The vendor invites users to trust Genially as all-in-one online tool to create stunning presentations, interactive images, infographics, dossiers, quizzes, resumes, etc. and enrich them with interactivity and anima…
Hubb Conference Management
Hubb Attendee Experience is an event management software system offered by Hubb.
Maglr
Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campa…
Live Center - Live Blogging
Live Center is a live blogging solution that allows users to cover breaking news, sports, conferences, and other events in live news feeds. Live Centers allows customers to manage live blog design, behavior, and interaction with users, as well as create live blogs that are integrated and aligned wit…

Frequently Asked Questions

What is a content marketing strategy?

A content marketing strategy helps marketers answer questions like ‘why are we creating this content?’ and ‘who is looking for this content right now?’. These questions help determine:

  • what type of content to produce
  • what format to use
  • which audience to target
  • when and where to publish the content


The ultimate goal of content marketing is to produce content that’s useful and accessible to your subscribers, resulting in greater brand awareness and a more engaged audience. Content marketing software helps businesses with the content creation, publishing, and reporting & analytics part of the process.

What are the best content marketing tools?

According to feedback from content marketing software users, the top-rated content marketing tools on TrustRadius include PathFactory and Ion Interactive. There are other highly rated platforms that can be found on TrustRadius’ content marketing software page. Some examples include UberFlip, Percolate, and Upland Kapost.


If you’re looking for a content marketing tool that specializes in content creation, check out Outgrow, Canva, or Vyond

Why is content marketing important?

Content marketing helps businesses develop and publish content that’s helpful, informative, and relevant for their target audience. Sending out mass ‘batch and blast’ emails to your user-base can feel impersonal, and may not be providing your audience with the content they’re looking for. Developing a content marketing strategy can help your brand produce authoritative and timely content that helps build trust with your audience.

How do you measure content marketing success?

It can be difficult to figure out how to measure the return on investment (ROI) of your content marketing efforts. A direct way to measure this is by tracking the amount of pipeline growth or revenue generated from content assets, minus the money spent creating and marketing the content pieces. However, this isn’t always feasible and often doesn’t provide a full picture of success.


Here are additional metrics that will help give a more comprehensive picture of content marketing success:

  • Lead generation
  • Lead quality
  • Conversion rates
  • Amount of pipeline or revenue generated
  • Social media engagement
  • Website traffic
  • SEO performance (e.g. keyword rankings, impressions, CTRs)


How much does content marketing software cost?

The cost of content marketing software can vary based on the number of features needed and how advanced those features are. For example, free tools like Canva, Trello, or WordPress usually specialize in one area like content creation, workflow management, or publishing.


Larger content marketing platforms that include content creation, workflow, publishing, and reporting capabilities will be more expensive. Prices for these tools can range from $100 to $500 per month, depending on the number of users and amount of storage space required. Platforms with advanced features can cost north of $1,000 per month.