Conversion Rate Optimization Tools
Top Rated Products
(1-5 of 5)
Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised,…
Riskified, headquartered in Tel Aviv, helps businesses to realize the potential of eCommerce by making it safe, accessible, and frictionless. Their eponymous platform allows online merchants to create trusted relationships with their consumers. Leveraging machine learning that benefits…
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the…
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…
All Products
(51-75 of 189)
Reactive helps to turns site visitors into customers on e-commerce stores through live streamed shopping events. Utilizing gamified sales tools and analytics, live shopping attendees are incentivized to make a purchase. Features include: Multiple in-stream sales featuresAutomatic…
MC Lists (aka MC WooCommerce Wishlist) is a WordPress plugin that enhances the shopping experience of customers. With its Wishlist Button, Multi-list Button, and Save for later Button features, users can save products they're interested in and track items they plan to purchase in…
HubSpot Automated Coupons is an app used to create and send dynamic HubSpot coupon codes automatically using HubSpot workflows. This HubSpot dynamic coupon code generator tool helps to better customer engagement, build customer loyalty, recover abandoned carts, and increase sales…
Explore recently added products
A security deposit management system for Shopify merchants that enables users to: * Receive deposits and send the pending payment invoice as often as necessary. * Accept preorders and charge the pending money when the sold item is ready for dispatch. * Accept down payments or…
Elfsight widgets, from the Armenian company of the same name, help website owners to increase sales, engage visitors, collect leads, and make their websites more attractive. Elfsights offers widgets to accomplish a wide range of tasks on a website with the ultimate goal of increasing…
WP Social Ninja is a social media tool for websites, used to add social reviews, proofs and recommendations on the website to get more traffic and user trust. Users can display social reviews with layout types; Grid/Slider/Masonry for a customizable outlook. And show off social reviews…
AmpifyMe, a Shopify app, helps users acquire and convert site visitors into customers with a mobile-first shopping experaence powered by AMP and PWA. AMP from AmpifyMe is for mobile e-commerce and helsp to make stores consistently high-performing across devices and distribution…
Shop Sheriff is an app development agency headquartered in San Francisco, focused on helping ecommerce businesses sell more products. Their flagship product, AMP by Shop Sheriff, adds accelerated mobile pages to Shopify stores.
Superchargify AMP brings fast loading pages to a Shopify store without compromising any e-commerce features, with an emphasis on improving a store's mobile performance.
RocketAMP is an AMP Plugin for Shopify, built for speed so pages load almost instantly on mobile allowing customers to spend more time shopping and less time waiting. RocketAmp automatically speeds up a connected site for mobile customers and also stays up to date as products are…
Fire AMP, from the company specializing in apps for Shopify MLVeda, headquartered in Ahmedabad, Gujarat, enables users to create Google AMP or Accelerated mobile pages. Speed optimised websites built with AMP pages can improve both Google SEO rankings and the customer experience…
Unific helps ecommerce merchants of all sizes increase customer LTV, amplify marketing impact and maximize their HubSpot investment, through a combination of integrations that sync & enrich data from a shopping cart to HubSpot, with actionable analytics. Unific's services are delivered…
Coupon Carrier is a code distribution platform for delivering unique time-sensitive discounts and coupons. It is presented as ideal for email signups, cart abandonment, restaurant promotions, and software keys, from the company of the same name in Sweden.
A direct booking platform with features to help hoteliers convert lookers into bookers. It is optimized for single property, multi-property groups, or large hotel brands, and the booking platform offers merchandising and cross sell opportunities that are designed to increase direct…
Publift, headquartered in Surry Hills, New South Wales, offers a suite ad revenue optimization and page performance solutions, designed to help users make the most of programmatic advertising.
Magnet Beauty is a digital sales engagement (SaaS) platform and managed services for beauty brands. Developed to bring the in store experience online by assisting shoppers through their omni-channel buying journey, helping them make informed purchase decisions and providing personalized…
Social Chat helps brands to forge meaningful connections with their customers. Through Live Commerce - embedding Live Video Shopping into customers' purchase experiences - brands can create onsite communities where customers can learn, converse and connect with the brand. In turn,…
Juni offers virtual cards, multi-currency accounts, and banking, accounting and advertising integrations, to help ecommerce businesses help boost their cash flow with working capital and cashback.
Sayl is a customer loyalty & retention platform helping ambitious marketers to venture into the web3 space. Sayl Retail also offers video transactions for ecommerce sites.
Mondu drives innovations in B2B payments. By bringing B2B payments up to par with B2C and putting customers in the heart of the payment flow, Mondu aims to ensure a seamless and state-of-the-art experience.Mondu's solution enables merchants and marketplaces to offer their business…
Billie is a provider of Buy Now, Pay Later (BNPL) payment methods for businesses, offering B2B companies digital payment services. Founded in Berlin, the FinTech enables companies to pay and get paid on their own terms through checkout solutions.
Zolak is a mobile and web application based on artificial intelligence, augmented reality and Big Data. Primarily for furniture retailers, it integrates with furniture e-commerce and allows:personalized communicationincrease in conversion ratesincreased average check and the percentage…
Swan is a virtual fitting room experience designed and built to work for apparel retailers.Integration is IT resources-free, via Shopify App. Garment measurement data is still needed – but is now extracted automatically from existing sources using AI, with AI also used to error-check…
Conversionmaker.ai is a platform for text optimization and generation. With just a few keywords, Conversionmaker.ai creates SEO-optimized product descriptions and marketing copies for any company (whether freelance copywriter, start-up, SME or large corporation). Boasting over 3,…
Claspo pop-up builder enables users to craft original creatives or by using ready-made templates without technical experience. It features a drag-and-drop interface that enables users to craft a CTA within a few minutes, and elements for making pop-ups more interactive: call-to-action…
Conversion Rate Optimization Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Conversion Rate Optimization Tools
What are Conversion Rate Optimization Tools?
Conversion Rate Optimization (CRO) software are tools that businesses use to increase their conversion rates. They collect and analyze website data and visitor behavior. These tools identify and test changes that will improve the user experience. They are continually employed to improve a website’s effectiveness.
The universe of CRO tools is made up of multiple different types of software products. So not all tools are functionally similar. Certain tools are designed to help businesses better understand their current conversion rates and the inputs that impact them. Others are more focused on helping businesses test into new end-user experiences and measuring the impact on conversion rates.
Different Types of Conversion Rate Optimization Tools
CRO tools come from a wide range of software categories including A/B testing tools, Heat Mapping software, Landing Page Builders, Product Analytics tools, Session Replay software, Survey Tools, Usability Testing tools, and Web Analytics tools.
A/B Testing tools test different versions of webpages and digital content and track which ones produce the best conversion outcomes.
Heat Mapping software captures and records the behavior of website visitors. Heat maps visually represent clicks, hovers, scrolling, and mouse movements. When analyzed, this information indicates how well the page design draws the user’s attention and where improvements can be made to increase engagement and conversion.
Landing Page Builders are used to drive visitors to a specific conversion outcome such as signing up for a free trial or a newsletter. Prototype testing is supported to help understand the impact of a page and the reaction of website visitors.
Product Analytics tools provide information about user’s interactions with a product or service. It recognizes what is and is not engaging visitors along with ways to improve the user experience.
Session Replay Software records and plays back a user’s website session to better understand a user’s experience. This can help identify where users are experiencing frustration or obstacles on a webpage.
Survey Tools are used to create online surveys that can be designed to understand website visitor experiences and sentiment.
Usability Testing tools are used to evaluate the user experience with a website, product, or service.
Web Analytics tools track website user activity, providing insights on how to optimize a website to increase conversions.
Conversion Rate Optimization Tool Features
Not all CRO tools will have the exact same set of features. Below is a list of features certain tools may have:
Captures and stores user behavior
Creates heat maps of user website interactions
Provides insights into user experiences with a website and its products or services
Performs analytics that identifies what is working and not working for website conversions
Assists in optimizing a site’s UX - a user’s website experience
Supports A/B testing of digital content
Deploys multiple versions of web content in real-time
Performs split-URL testing
Supports testing for both technical and non-technical in-house users
Website tool integration
Customizable templates and forms
Dashboards and data visualization
Integration with other CRO tools
Conversion Rate Optimization Tools Comparison
Before deciding to invest in a CRO tool, consider the following key points:
Use Case: A customer journey can be a long and complex process, ideally resulting in conversion at the end. Deploying a range of different tools will provide a comprehensive approach to optimizing conversion rates. Evaluate which software in the CRO toolbox will be most effective for your purposes.
Integration: How well do the CRO tools you’re evaluating work together or integrate with tools you have already installed? Are they able to readily leverage your existing data?
Pricing Information
One of the most popular optimization tools is Google Analytics, which is free until your traffic reaches millions of visitors per month and you require additional data capture. Depending upon the type of tool, pricing can be based upon the number of visitors, sessions, page views, conversions, or domains. Entry-level pricing for most types of tools begins at $24 a month and can increase to over $99 a month.
Related Categories
Frequently Asked Questions
What do conversion rate optimization tools do?
What are the benefits of using conversion rate optimization tools?
Ultimately, the main goal of CRO tools is to help increase conversion rates, which often result in sales or additional subscribers. Thus, conversion rate optimization tools can benefit businesses in several ways:
- Increases revenue
- Optimizes your website for organic traffic
- Enhances your understanding of your audience
- How visitors are using your website
- Why visitors are not converting into leads or sales
- What obstacles stand in the way of conversion
- Lowers customer conversion costs
- Improves the overall user experience, increasing customer satisfaction
What are the best conversion rate optimization tools?
These are some of the more popular conversion rate optimization tools: