Customer Relationship Management (CRM) Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 9)

1
HubSpot CRM

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team…

2
Insightly

Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for…

3
BQE CORE

BQE CORE is a business management solution built specifically for professional service firms. BQE CORE is a combination of a billing assistant, project management, and accounting solution. CORE is designed to do the hard work of delivering actionable insights directly to the user'…

4
Constant Contact Lead Gen & CRM

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…

5
Salesforce Sales Cloud

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell…

All Products

(151-175 of 1506)

151
Picsello

Photography business management software is for photographers, and helps them manage, market, and manage their business at every stage. It includes a client booking system, where the user can create and view sessions and events right from a calendar, as well as promote upcoming events…

152
LeadMaster

LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

153
Contactability

Contactability is a multi-channel marketing platform which automates the lead conversion process.

Explore recently added products

154
WeStrive

WeStrive is presented as an all-in-one toolkit for goriwng a Personal Training Business. It is a personal training platform designed to allow users to save time managing a day-to-day business, help grow through program sales/client outreach, provide intuitive program-building tools,…

155
Gold-Vision

Gold-Vision CRM is a customer relationship management (CRM) solution built as an integration for Microsoft Outlook.

156
Lime Go
0 reviews

Lime Go is a CRM for sales offering a repository for contact information and meeting information. It is a SaaS solution available wherever there is an Internet connection, and it is available with a mobile app. Other systems can be integrated via the Lime Go API or via Zapier.

157
Telemagic
0 reviews

TMG has developed a cloud-based telephony solution for call and contact center system that also includes SMS, email and inbound/outbound routing. TMG system allows tracking of completed calls and any decisions made during them. Telemagic Group has its headquarters in Arendal, Norway.…

158
Impact CRM
0 reviews

Impact CRM, from ImpacTech headquartered in Cypress, is a customer relationship management solution featuring a single screen customer journey profile with dynamic lead scoring and real-time reporting, as well as potential for built-in telephony, chatbot and email, with AI augmentations.…

159
Q-CRM
0 reviews

Q-CRM is self-hosted Customer Relationship Management software by Qocept Technologies headquartered in Gujarat. CRMs need to focus on customers and Q-CRM does that with a support system that helps users track and resolve issues quickly via an integrated ticket system and customer…

160
AgencySmart
0 reviews

AgencySmart is a brokerage software specialist headquartered in Fairfield, New Jersey, helping brokers and general agents with their eponymous cloud-based CRM, small group and individual quoting engine and commission tracking system that is accessible from a laptop, tablet or smartphone.…

161
TDF CRM
0 reviews

TDF CRM by White Cup headquartered in Garden City, IA, is a customer relationship management platform that integrates with the user's enterprise business systems, such as ERP/accounting systems, phone systems, shipping systems, etc. The integration is presented as a solution for…

162
ADITO xRM
0 reviews

ADITO xRM, from ADITO Software headquartered in Geisenhausen, Bavariam is a CRM that in addition to the classic customer management functions of a CRM system, maps all relationships, data complexes and business processes as well. With the platform, the user can create an environment…

163
Walcu CRM
0 reviews

Walcu CRM is designed specifically for dealerships, and includes features such as IP Voice calls, two-way email synchronization, automatic recording of all conversations with the client, marketing automation, and a WhatsApp API for Business.

164
vtenext
0 reviews

vtenext is a CRM solution that enables users to manage all Marketing, Sales and After-Sales activities on a single platform, automating and digitalizing all company processes, as well as providing remote access to the platform. The vtenext cloud-based Customer Relationship Management…

165
ScopCRM
0 reviews

ScopCRM from French company ScopLab helps users to improve interactions with customers and prospects, and prevents leads from being lost. The vendor states it is mainly suitable for consulting firms, recruitment firms, ESN or SSII.

166
OverSeeks CRM
0 reviews

OverSeeks, from Hirecraft Technologies headquartered in Dubai, is a CRM, Marketing, and Customer Success Platform. It's designed to connect the user's business and make it simpler for teams to nurture prospects, win deals, and serve customers. Features include leads management, contact…

167
K-ZAM CRM
0 reviews

K-ZAM CRM is a solution for managing customer relations and sales. In addition, it boasts an ergonomic interface for a B2B e-commerce store. This tool integrates with the user's ERP to get a better overview of customers. It makes possible the management of customer/prospect access…

168
Welp CRM
0 reviews

Welp CRM accelerates sales and is presented as a versatile customer relationship platform by Sinerbit headquartered in Prato, Toscana. It is designed to integrate with the apps in use every day. Welp CRM is designed to manage sales teams of any size by aggregating information and…

169
TekStack Sales

TekStack Sales is built for software companies and designed to provide with best practices across the customer journey and all the reporting needed to support timely decisions. From Account-centric Marketing so that the the company's sales machine is optimized for B2B buying processes,…

170
TravelOperations

TravelOperations headquartered in Copenhagen helps travel companies digitalize and improve their business, focusing on delivering more value to their corporate and leisure clients and reducing cost by automating processes. They state they have been involved in projects all around…

171
Giver CRM
0 reviews

Giver CRM is a solution used to retain customers and sell more in each store, from the company of the same name in Joinville, Santa Catarina, Brazil. It is a retail CRM that helps stores create personalized customer rescue actions via WhatsApp, SMS, email and even measure the financial…

172
Tally Acquire
0 reviews

Tally Acquire (replacing the former Orion CRM) optimises, automates, and accelerates energy billing, customer management and market interactions. It is an automated, dynamic customer management platform. This powers low-touch customer lifecycle processes to improve cost-to-serve…

173
be.astCRM
0 reviews

Developed and offered by Step Ahead headquartered in München, be.astCRM speeds up sales teams' actions, providing tools to support sales processes according to a business's needs. Users can build as many sales pipelines as needed. Be.astCRM offers plans to support start-up, medium-…

174
inspiretec
0 reviews

A travel agency management platform, inspiretec provides a platform for the management of a customer’s journey from inspiration to destination. Its CRM allows users to offer a seamless experience across customer touchpoints. A dynamic single view of the customer combined with its…

175
Patron CRM by Skylark

Patron CRM from Skylark Soft headquartered in Dhaka, Bangladesh, consists of software that helps users acquire, differentiate and analyze customer data for the purpose of optimizing productivity and enhancing customer satisfaction. The software enables users to design their plan…

Videos for Customer Relationship Management (CRM) Software

The Top 5 Customer Relationship Management Software 2022
05:46
Customer Relationship Management software and tools serve a variety of purposes and are available for organizations of every size. Check out our video to get an overview of some of the biggest players in the space.
CRM Comparison: Hubspot vs Pipedrive vs Salesforce
03:42
In this video, the TrustRadius team compares Hubspot, Pipedrive, and Salesforce customer relationship management software to reveal who each is really built for - whether you're looking for budget-friendly, sales driven, or a flexible pipeline solution.
How To Use CRM Software
09:08
Customer relationship management software helps you maintain positive relationships with your clients. This video shows you how to leverage this software to support your business.

Customer Relationship Management (CRM) Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Customer Relationship Management (CRM) Software

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer
  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.

Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:

  • Creation of quotes
  • Order processing
  • Updating contact information
  • Sending emails
  • Sales forecasting
  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing
  • Lead management
  • Lead scoring and qualification
  • Landing page creation
  • Web forms
  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases
  • Ticketing systems
  • Live chat
  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)
  • Customization options
  • Usability/UX
  • Mobile access
  • Security and privacy
  • Ease of integration
  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data
  • Provide greater visibility into sales, marketing and customer service processes
  • Help optimize customer communications
  • Shorten sales cycles
  • Improve customer retention
  • Help companies understand and address the needs of customers
  • Increase customer satisfaction
  • Automate tasks
  • Increase operational efficiency
  • Free up employees to focus on customer interactions

Marketing CRM Software

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.

Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.

Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.

Some marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).

All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

CRM System Comparison

Here are two key things to consider while evaluating different CRM software products:

  1. Do you need a CRM that has been designed for either a specific industry or department? Some customer relationship management systems have been designed with a specific use case in mind, for example, Pipedrive is especially well suited for sales. There are also a range of CRM products that have been designed for the Financial Services industry. Other CRM products, like Salesforce and HubSpot CRM are ideal for use across industries and across functions.
  2. Does your business need an easy to use and budget friendly CRM solution, or a more comprehensive solution that allows for greater customization and offers advanced features? There are CRM products at both ends of this spectrum, as well as products in between. More advanced solutions may have a longer implementation timeline, have a steeper learning curve, and may need a dedicated administrator. On the other hand, lightweight CRM solutions may take less time to set up and start running, but they may not have the same breadth of features available.

Start a comparison between CRM software products.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.

Free CRM Software

Free CRM software can be a great way for new users to get more familiar with using a CRM system before committing to purchasing a tool. Most free CRMs, or ‘freemium’ versions of paid platforms, will have limited functionality when compared to paid tools. But they still offer businesses the benefit of having all of their contact information centralized in one location.

Free CRM platforms are often well-suited for small businesses and startups, especially if there’s the option to upgrade to a paid version of the platform as they continue to grow. There’s also a large degree of overlap between contact management software and lighter-weight CRM software, including free tools.

A few potential pitfalls to be aware of with free CRMs: they’ll have more limited functionality and sometimes a cap on the number of contact records or platform users. They typically have fewer native integrations (if any) with other third-party systems. Many free CRMs also do not offer integrated email tracking, automatic notifications and reminders, and features like lead scoring.

Here is a list of free and freemium CRM platforms for buyers to consider:

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Frequently Asked Questions

What is customer relationship management software?

Customer relationship management (CRM) software is a centralized database that records, stores, analyzes contact and account-level information. This information can include communication with customers and potential customers over email, phone, or other digital communication channels.

What are the best customer relationship management (CRM) systems?

The Top Rated CRM software product include:


Some of these products are designed with specific use cases in mind. For example, Pipedrive is primarily a sales CRM and includes sales automation features like auto-populating contact information. Learn more about these products and other CRM solutions here.


What is CRM software used for?

Sales, marketing, and customer success/service teams use CRM software to help keep track of customer information and interactions. For sales, this may involve the creation of quotes, order processing, lead qualification, and sales forecasting.


For marketing, CRM activities may include lead management and nurture, landing page creation, and email marketing. For customer support, CRMs can serve as a knowledge base or ticketing system.

What are the benefits of using a CRM system?

Some of the key benefits of using a CRM system to track and store customer data include:

  • having a ‘single source of truth’ to track and store contact data
  • ability to automate repetitive tasks
  • increased visibility into marketing, sales, and customer service processes
  • ability to conduct lead scoring based on historical data
  • greater sales efficiency, leading to shorter sales cycles


To learn more about CRM systems and the benefits of adoption one, read TrustRadius’ Customer Relationship Management Software description.

How much does a CRM system cost?

There are a few examples of free CRM systems, like HubSpot CRM, or vendors that offer a free (but limited) version of their paid software. Most CRM products range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.