Customer Relationship Management (CRM) Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 9)

1
HubSpot CRM

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team…

2
Insightly

Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for…

3
BQE CORE

BQE CORE is a business management solution built specifically for professional service firms. BQE CORE is a combination of a billing assistant, project management, and accounting solution. CORE is designed to do the hard work of delivering actionable insights directly to the user'…

4
Constant Contact Lead Gen & CRM

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…

5
Salesforce Sales Cloud

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell…

All Products

(176-200 of 1506)

176
Nizu ERP and CRM

Nizu is presented as an affordable solution to manage the tedious aspects of a business's daily workflow, a combined ERP and CRM solution from RGW headquartered in Beligium. Features encompass project management, resource management, customer relationship management, customer sales,…

177
Creysto CRM
0 reviews

Creysto is a customer relation management solution that creates visibility into everything relating to customers. Creysdto manages and captures sales, marketing and service-related interactions that a company has with its customers or potential customers. It also helps to provide…

178
SocialOn by Coders

SocialOn by CODERS built on top of Microsoft Dynamics 365 Business Central is developed for NGOs. Through a 360-degree view of donor and volunteer engagements granted by its customer relationship management (CRM) capabilities, SocialOn helps non-profits aggregate leads and gather…

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179
Glaze CRM
0 reviews

Because consumer-grade solutions that do not adhere to privacy regulations and might end up leakage of sensitive data Glaze CRM by Softuvo aims to guarantee data security. Glaze CRM bridges the gap between the user's sensitive data and security by providing a security-first solution…

180
Valkre
0 reviews

Valkre headquartered in Chicago provides their eponymous CRM as a Key Account Management Platform that improves internal and external engagement across the entire customer life cycle.

181
SpinOffice CRM

SpinOffice CRM is cloud-based software by Mulberry Garden headquartered in The Netherlands, used to tay connected with business contacts. All data stored in SpinOffice CRM is saved encrypted on secure servers.

182
Verenia CRM
0 reviews

Verenia CRM is a CRM (Customer Relationship Management) solution built by manufacturing professionals to serve the unique needs of manufacturers. It connects everyone involved in the sales process, from the top floor to the shop floor, by providing a 360-degree view of customer activity,…

183
sisCRM
0 reviews

sisCRM is presented as a complete CRM for lead management and sales funnel management tool from Pluri Sistemas headquartered in Brazil. Users can update and insert information of leads, manage work negotiation statuses and flows, in addition to controlling them, attach proposals…

184
SarvCRM
0 reviews

Sarveno Business Solutions (SarvCRM) is a CRM solution provider in Iran. In addition to providing CRM professional services, this specialized team addresses local market requirements and challenges in Iran by leveraging SugarCRM and practices from Salesforce.com, SAP, Siebel, and…

185
Inception CRM by D3S
0 reviews

D3S headquartered in Prague designs and develops technologies for companies that require unique solutions. Inception CRM is a sales and customer management solution for Life Science sales teams, supporting Medical, Pharmacy, and Laboratory sales representives remotely and in the…

186
AllSix by Sixtema
0 reviews

AllSix by Sixsema headquartered in Modena, Italy, is designed to manage audience data and contacts with its associates through detailed activity reporting: calls made, advertising campaigns with associated results obtained, emails sent en masse or individually to each individual…

187
Antelope Systems CRM

Antelope System CRM, from the company of the same name headquartered in Cyprus, streamlines the sales operations and reporting of a business, with the goal of simplifying customer interactions . With Antelope's CRM, Tracking and VOIP combined into one interface for instant access…

188
Tall Emu CRM
0 reviews

Tall Emu CRM manages the user's business from end-to-end and links to the accounting system (MYOB. XERO, EXO), boosting productivity by removing the need to enter data into two systems and the potential mistakes. Tall Emu can be used to manage leads and customers, but it also works…

189
Zsuite CRM by Collatree
0 reviews

Zsuite CRM is a solution from Collatree headquartered in Calicut, Kerala, that's features include lead management, customer management, opportunities management, meeting management, dashboard and reports, and sales management.

190
Kreato CRM
0 reviews

Kreato CRM is an AI in-built intelligent CRM platform for Sales, supporting small & medium business to grow sales. With Kreato sales CRM platform which has AI backed intelligent systems built around the sales process, with cognitive capabilities designed to help sales team to…

191
SOFTIC-CRM
0 reviews

SOFTIC-CRM is a solution that allows users to structure and better manage actions towards prospects and customers, and nurture existing customers. Users can build a centralized database of contacts, prospects and customers.

192
Salesly.app
0 reviews

Salesly is a sales CRM from the company of the same name in Barcelona. It enables users to visualize and geolocate clients on the map and know at all times if they are interacting, as well as segment customers using custom fields. Its visual sales funnel is used to control what actions…

193
Vortex CRM
0 reviews

Vortex CRM is the eponymous customer relationship management software from the company in Athens, used to manage and improve the relationship a business has with customers and partners, existing or prospects. The software is designed to be the starting point for daily Sales Opportunities,…

194
For-Sight
0 reviews

For-Sight is a hotel CRM that works with PMS providers to allow hotels to develop guest relationships, manage various data streams, automate marketing campaigns and measure their ROI. For-Sight lets users visualise key metrics and make informed decisions based on the performance…

195
Beams CRM Software

Beams CRM software offers a set of tools for managing sales, customers, staff, and marketing activities. Using the software, a user can manage project scope variance, send and receive continuous project reports, and keep better contact with customers.

196
eKepler ERP
0 reviews

eKEPLER Business Software operates in the US, Mexico and Latin America. The eKepler ERP solution is presented as a flexible, simple, complete and fully integrated business software that provides value regardless of whether the user is in manufacturing, pharmaceutical, agriculture,…

197
BMPatron
0 reviews

BMPatron is CRM software developed by Bestone Meest Information Technology Services (BMITS) headquartered in Noida, Uttar Pradesh. It is a customizable platform, and is tailored to meet the needs of the user's organization, with features ranging from employee task management, messaging,…

198
Ravyn
0 reviews

Ravyn is a sales tool for capturing insights to grow revenue and deepen customer relationships. Ravyn's AI automatically captures and categorizes insights directly from the user's notes. As insights are captured, Ravyn automatically builds client profiles that fuel deeper relationships…

199
Mono Customers

Mono Customers is a CRM for small businesses, focusing on simplified contact management, that enables users to centrally manage customer data collected through Mono forms and analyze engagement activity for smarter communication. It can be used to segment users into lists and track…

200
CircleOne CRM
0 reviews

CircleOne is a customer relationship management platform from Bluewhirl Technologies headquartered in Pune, used to connect with customers through multiple channels, all while centralizing information that enables the user's team to have contextual, meaningful conversations with…

Videos for Customer Relationship Management (CRM) Software

The Top 5 Customer Relationship Management Software 2022
05:46
Customer Relationship Management software and tools serve a variety of purposes and are available for organizations of every size. Check out our video to get an overview of some of the biggest players in the space.
CRM Comparison: Hubspot vs Pipedrive vs Salesforce
03:42
In this video, the TrustRadius team compares Hubspot, Pipedrive, and Salesforce customer relationship management software to reveal who each is really built for - whether you're looking for budget-friendly, sales driven, or a flexible pipeline solution.
How To Use CRM Software
09:08
Customer relationship management software helps you maintain positive relationships with your clients. This video shows you how to leverage this software to support your business.

Customer Relationship Management (CRM) Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Customer Relationship Management (CRM) Software

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer
  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.

Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:

  • Creation of quotes
  • Order processing
  • Updating contact information
  • Sending emails
  • Sales forecasting
  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing
  • Lead management
  • Lead scoring and qualification
  • Landing page creation
  • Web forms
  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases
  • Ticketing systems
  • Live chat
  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)
  • Customization options
  • Usability/UX
  • Mobile access
  • Security and privacy
  • Ease of integration
  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data
  • Provide greater visibility into sales, marketing and customer service processes
  • Help optimize customer communications
  • Shorten sales cycles
  • Improve customer retention
  • Help companies understand and address the needs of customers
  • Increase customer satisfaction
  • Automate tasks
  • Increase operational efficiency
  • Free up employees to focus on customer interactions

Marketing CRM Software

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.

Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.

Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.

Some marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).

All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

CRM System Comparison

Here are two key things to consider while evaluating different CRM software products:

  1. Do you need a CRM that has been designed for either a specific industry or department? Some customer relationship management systems have been designed with a specific use case in mind, for example, Pipedrive is especially well suited for sales. There are also a range of CRM products that have been designed for the Financial Services industry. Other CRM products, like Salesforce and HubSpot CRM are ideal for use across industries and across functions.
  2. Does your business need an easy to use and budget friendly CRM solution, or a more comprehensive solution that allows for greater customization and offers advanced features? There are CRM products at both ends of this spectrum, as well as products in between. More advanced solutions may have a longer implementation timeline, have a steeper learning curve, and may need a dedicated administrator. On the other hand, lightweight CRM solutions may take less time to set up and start running, but they may not have the same breadth of features available.

Start a comparison between CRM software products.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.

Free CRM Software

Free CRM software can be a great way for new users to get more familiar with using a CRM system before committing to purchasing a tool. Most free CRMs, or ‘freemium’ versions of paid platforms, will have limited functionality when compared to paid tools. But they still offer businesses the benefit of having all of their contact information centralized in one location.

Free CRM platforms are often well-suited for small businesses and startups, especially if there’s the option to upgrade to a paid version of the platform as they continue to grow. There’s also a large degree of overlap between contact management software and lighter-weight CRM software, including free tools.

A few potential pitfalls to be aware of with free CRMs: they’ll have more limited functionality and sometimes a cap on the number of contact records or platform users. They typically have fewer native integrations (if any) with other third-party systems. Many free CRMs also do not offer integrated email tracking, automatic notifications and reminders, and features like lead scoring.

Here is a list of free and freemium CRM platforms for buyers to consider:

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Frequently Asked Questions

What is customer relationship management software?

Customer relationship management (CRM) software is a centralized database that records, stores, analyzes contact and account-level information. This information can include communication with customers and potential customers over email, phone, or other digital communication channels.

What are the best customer relationship management (CRM) systems?

The Top Rated CRM software product include:


Some of these products are designed with specific use cases in mind. For example, Pipedrive is primarily a sales CRM and includes sales automation features like auto-populating contact information. Learn more about these products and other CRM solutions here.


What is CRM software used for?

Sales, marketing, and customer success/service teams use CRM software to help keep track of customer information and interactions. For sales, this may involve the creation of quotes, order processing, lead qualification, and sales forecasting.


For marketing, CRM activities may include lead management and nurture, landing page creation, and email marketing. For customer support, CRMs can serve as a knowledge base or ticketing system.

What are the benefits of using a CRM system?

Some of the key benefits of using a CRM system to track and store customer data include:

  • having a ‘single source of truth’ to track and store contact data
  • ability to automate repetitive tasks
  • increased visibility into marketing, sales, and customer service processes
  • ability to conduct lead scoring based on historical data
  • greater sales efficiency, leading to shorter sales cycles


To learn more about CRM systems and the benefits of adoption one, read TrustRadius’ Customer Relationship Management Software description.

How much does a CRM system cost?

There are a few examples of free CRM systems, like HubSpot CRM, or vendors that offer a free (but limited) version of their paid software. Most CRM products range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.