Customer Relationship Management (CRM) Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 9)

1
HubSpot CRM

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team…

2
Insightly

Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for…

3
BQE CORE

BQE CORE is a business management solution built specifically for professional service firms. BQE CORE is a combination of a billing assistant, project management, and accounting solution. CORE is designed to do the hard work of delivering actionable insights directly to the user'…

4
Constant Contact Lead Gen & CRM

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…

5
Salesforce Sales Cloud

Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell…

All Products

(201-225 of 1506)

201
MobiCRM
0 reviews

MobiCRM, from MobiFactory headquartered in Lyon, Auvergne-Rhône-Alpes, France, is a mobile CRM developed for salespeople and managers. Designed by ergonomists, available on smartphones and on the web, the solution interfaces with an ERP (Sage for example), is customizable, equipped…

202
Bit CRM
0 reviews

Bit CRM, from Bit Sistemas headquartered in Montevideo, Uruguay, is a solution that helps a company's sales force organize the work based on the goals, business, fulfillment of objectives and all the activities associated with each client.

203
Blend IT CRM
0 reviews

Blend IT CRM is a solution for managing leads and customers and all the activities carried out from commercial offers or phone calls, to marketing campaigns. It is used to manage the customer journey from customer acquisition to sales and after-sales. Blend IT's dashboard offers…

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204
Intruity OneLink
0 reviews

Intruity Corporation is a technology services company that specializes in AMS/CRM/VOIP technology product solutions, headquartered in Fort Myers, Florida. They offer OneLink, a cloud-based software that brings CRM & Business Management System capabilities together in one dashboard.…

205
Jo Hall by HT Apps

JO Hall is a CRM software from HT Apps, a Sicilian company, that allows users to create and validate tasks, and additively configure new modules according to company needs. JO Hall it is possible to keep track of relationships with customers and optimize the company's approach to…

206
TechaCRM
0 reviews

TechaCRM is a platform where leads are qualified, investigated, and sustained with the goal that they can be changed into new business opportunitie, by TechaSoft headquartered in Bangalore.

207
NitroCRM
0 reviews

NitroCRM is a flagship solution from World Vision Softek headquartered in Bangalore, designed to help businesses improve sales performance. NitroCRM is used to manage Leads, Proposals, Customers, Projects, Tasks, Expenses, Sales and Project Staff Time Sheet, Invoices, Payments, Support…

208
AddACCION
0 reviews

AddACCION is a CRM platform from the company of the same name in Mexico, designed to enable users to provide the best service by increasing response speed and streamlining processes to achieve the best satisfaction rates for clients.

209
Lyra CRM
0 reviews

LYRA CRM, Offer & Service Management is an application developed and distributed by Softeam headquartered in Lecco, Italy, presented as suitable for responding to the needs of companies that produce complex BOM machines and plants. It is designed to increase the productivity of sales,…

210
Techno Heaven Travel Management

Technoheaven, headquartered in Pune, offers an online travel management system which combines their travel management system designed to help travel agent, tour operator, Destination Management Companies and travel agencies to respond effectively to their customers’ requests.…

211
Fitfactory MRP

Fitfactory, headquartered in Warrington, offers their manufacturing execution system and modular ERP, designed to help users intelligently plans in jobs according to live capacity availability to optimise resources and plan production to achieve delivery efficiencies and cost targets.…

212
RSoft CRM
0 reviews

RSoft CRM Software (Customer Relationship Management) helps small and medium businesses to organise, automate and improve their sales operations. Their CRM Software can be used by all business including Real Estate, Educational Institute, Healthcare, Banking & Financial, Automobile…

213
Shutpoint CRM
0 reviews

Axsis Tecnología headquartered in Monterrey, Nuevo León, offers Shutpoint CRM, a cloud-based software designed with the purpose of helping companies to increase sales. It includes features supporting task management, field sales team management, sales performance management, and…

214
IPIX CRM
0 reviews

IPIX CRM is a cloud-based CRM Software which is mainly used in India and USA for small, medium & large business presented as an affordable and easier to use solution, featuring 3rd party integration and inbuilt data security features.

215
SpiceCRM
0 reviews

SpiceCRM is an open source, customizable CRM from the company of the same name headquartered in Bratislava. SpiceCRM is available with Out of the Box CRM functionality (account management, contact management, lead management, and pipeline management). The most basic version is hosted…

216
ExpandIT Service Portal

ExpandIT Service Portal is a platform that encompasses all interaction with the customer, from ordering services, consumables and spare parts to seeing all information about service items, upcoming or previous work orders, documents, photos etc. It is fully integrated with Microsoft…

217
raideCRM
0 reviews

The raideCRM, from Info Guard Technologies headquartered in Dubai, oversees an entity-relationship with customers and streamline the business's operations. This Cloud CRM is developed to administer the lead, convert it into quotation and close the Sales. It is presented as a dynamic…

218
Dalikoo CRM
0 reviews

Dalikoo is CRM software for managing relationships, projects, and documents. It helps track connections with clients, partners, vendors, and programs. Dalikoo runs on Microsoft 365 and is fully integrated into the Microsoft cloud platform. Customers who purchase Dalikoo, install…

219
BISP SmartConnect CRM

SmartConnect CRM is developed for small businesses that are still using manual or spreadsheet based system in order to manage their sales activities. Smart Connect is presented by its developer, BISP Solutions headquartered in Miami Springs, as a cost effective and cloud based sales…

220
Effitrac EPC ERP

The Effitrac ERP has been engineered to aid the businesses to stay ahead of the competition and to reinvent the way they work. Effitrac is currently offering 27+ modules across financial accounting, sales, purchase, hr, payroll, CRM, project management, process & discrete manufacturing…

221
Hala CRM
0 reviews

A CRM solution from Simple Touch Software in Cairo, designed for F&B delivery operations. Hala allows users to lively track orders, check inventory, handle customers’ complaints and follow-ups, and analyze advertising channels, beyond simply overseeing and managing customers' information,…

222
Opacc CRM
0 reviews

The Opacc Enterprise CRM, based on the Opacc's OXAS platform, provides direct access to all company digital resources. Homogeneous data and processes across applications, locations, teams, employees and business partners help to ensure the right priorities and enthusiastic customers.…

223
Giitic CRM
0 reviews

Giitic CRM, from Giitic in Bogota, is used to manage a business's commercial outreach more efficiently and to get a 360 view of a company's business opportunities. Users can manage the sales cycle from start to finish in Giitic CRM software, in the cloud. And it can be customized…

224
OpenCRM
0 reviews

OpenCRM is a Customer Relationship Management (CRM) 'Cloud'​ solution accessed through the web. OpenCRM's feature set encompasses sales activities and processes, customer service, as well as email marketing. Its campaigns module and other marketing tools can be used to build, send,…

225
SengalCRM
0 reviews

SenegalCRM is a solution used to manage clients, track and score leads, and monitor the sales pipelines. A client relationship management tool designed specifically for recruiters, it offers teams the full picture of client relationships, helping sales to stay on top of client requests…

Videos for Customer Relationship Management (CRM) Software

The Top 5 Customer Relationship Management Software 2022
05:46
Customer Relationship Management software and tools serve a variety of purposes and are available for organizations of every size. Check out our video to get an overview of some of the biggest players in the space.
CRM Comparison: Hubspot vs Pipedrive vs Salesforce
03:42
In this video, the TrustRadius team compares Hubspot, Pipedrive, and Salesforce customer relationship management software to reveal who each is really built for - whether you're looking for budget-friendly, sales driven, or a flexible pipeline solution.
How To Use CRM Software
09:08
Customer relationship management software helps you maintain positive relationships with your clients. This video shows you how to leverage this software to support your business.

Customer Relationship Management (CRM) Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Customer Relationship Management (CRM) Software

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer
  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.

Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:

  • Creation of quotes
  • Order processing
  • Updating contact information
  • Sending emails
  • Sales forecasting
  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing
  • Lead management
  • Lead scoring and qualification
  • Landing page creation
  • Web forms
  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases
  • Ticketing systems
  • Live chat
  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)
  • Customization options
  • Usability/UX
  • Mobile access
  • Security and privacy
  • Ease of integration
  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data
  • Provide greater visibility into sales, marketing and customer service processes
  • Help optimize customer communications
  • Shorten sales cycles
  • Improve customer retention
  • Help companies understand and address the needs of customers
  • Increase customer satisfaction
  • Automate tasks
  • Increase operational efficiency
  • Free up employees to focus on customer interactions

Marketing CRM Software

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.

Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.

Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.

Some marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).

All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

CRM System Comparison

Here are two key things to consider while evaluating different CRM software products:

  1. Do you need a CRM that has been designed for either a specific industry or department? Some customer relationship management systems have been designed with a specific use case in mind, for example, Pipedrive is especially well suited for sales. There are also a range of CRM products that have been designed for the Financial Services industry. Other CRM products, like Salesforce and HubSpot CRM are ideal for use across industries and across functions.
  2. Does your business need an easy to use and budget friendly CRM solution, or a more comprehensive solution that allows for greater customization and offers advanced features? There are CRM products at both ends of this spectrum, as well as products in between. More advanced solutions may have a longer implementation timeline, have a steeper learning curve, and may need a dedicated administrator. On the other hand, lightweight CRM solutions may take less time to set up and start running, but they may not have the same breadth of features available.

Start a comparison between CRM software products.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.

Free CRM Software

Free CRM software can be a great way for new users to get more familiar with using a CRM system before committing to purchasing a tool. Most free CRMs, or ‘freemium’ versions of paid platforms, will have limited functionality when compared to paid tools. But they still offer businesses the benefit of having all of their contact information centralized in one location.

Free CRM platforms are often well-suited for small businesses and startups, especially if there’s the option to upgrade to a paid version of the platform as they continue to grow. There’s also a large degree of overlap between contact management software and lighter-weight CRM software, including free tools.

A few potential pitfalls to be aware of with free CRMs: they’ll have more limited functionality and sometimes a cap on the number of contact records or platform users. They typically have fewer native integrations (if any) with other third-party systems. Many free CRMs also do not offer integrated email tracking, automatic notifications and reminders, and features like lead scoring.

Here is a list of free and freemium CRM platforms for buyers to consider:

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Frequently Asked Questions

What is customer relationship management software?

Customer relationship management (CRM) software is a centralized database that records, stores, analyzes contact and account-level information. This information can include communication with customers and potential customers over email, phone, or other digital communication channels.

What are the best customer relationship management (CRM) systems?

The Top Rated CRM software product include:


Some of these products are designed with specific use cases in mind. For example, Pipedrive is primarily a sales CRM and includes sales automation features like auto-populating contact information. Learn more about these products and other CRM solutions here.


What is CRM software used for?

Sales, marketing, and customer success/service teams use CRM software to help keep track of customer information and interactions. For sales, this may involve the creation of quotes, order processing, lead qualification, and sales forecasting.


For marketing, CRM activities may include lead management and nurture, landing page creation, and email marketing. For customer support, CRMs can serve as a knowledge base or ticketing system.

What are the benefits of using a CRM system?

Some of the key benefits of using a CRM system to track and store customer data include:

  • having a ‘single source of truth’ to track and store contact data
  • ability to automate repetitive tasks
  • increased visibility into marketing, sales, and customer service processes
  • ability to conduct lead scoring based on historical data
  • greater sales efficiency, leading to shorter sales cycles


To learn more about CRM systems and the benefits of adoption one, read TrustRadius’ Customer Relationship Management Software description.

How much does a CRM system cost?

There are a few examples of free CRM systems, like HubSpot CRM, or vendors that offer a free (but limited) version of their paid software. Most CRM products range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.