Customer Journey Mapping Tools

Miro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. Today, Miro counts more than 60 million users in 200,000 organizations who use Miro to improve product development collaboration, to speed up…

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-…

Totango customer success software, now with Catalyst, helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango and Catalyst will become a unified product, following the merger in February 2024.

Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.

Freehand, from InVision headquartered in New York, is an online whiteboard that enables teams to plan, brainstorm, and draw together. It aims to give everyone a simple way to visually represent ideas with charts, diagrams, and drawings. Whether for mind mapping, creating a customer…

Microsoft PowerPoint is a presentation software designed to allow users to create slide-based presentations including video and images, as well as slide transitions and animations.

The SAP Signavio portfolio offers an integrated platform that helps usersto realign the organization and bring changes, with a suite of products that support business processes. The SAP Signavio portfolio offers a range of business transformation solutions to serve the emerging practice…

Quadient Inspire offers a customer experience management portfolio that provides human-centric communication solutions that span the entire customer lifecycle, to help organizations to create meaningful connections with their customers, wherever, whenever they prefer.

Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised,…

Adobe XD is a prototyping and UX/UI option for website and mobile application design, featuring a range of UI tools and and templates, a versatile artboard and contextual layer panels, and deep integration with Adobe's creative suite of products for fast import of objects from these…

Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across…

Gliffy is an online diagramming tool with collaboration features from the San Francisco company of the same name, offering standalone versions of Gliffy and integrated versions for Jira and Confluence.

Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s…

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.…

Based in New York City, ElaBoard is an online whiteboard platform for distributed team collaboration. The platform's limitless working canvas facilitates its more than 5M users to lead engaging workshops and meetings, innovate products, and brainstorm conceptions. It is excellent…

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection…

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook…

OpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting,…

Zendesk's Sunshine Conversations (formerly Smooch.io) lets users unify messages from every channel into a single conversation, and build interactive messaging experiences anywhere. Smooch was acquired by Zendesk in May 2019.

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead…

FlowMapp, headquartered in Moscow aims to enable users to design exceptional UX for beautiful products, websites, and apps with an online collaborative tools.

Netcore Cloud’s Customer Engagement & Experience platform (formerly known as Netcore Smartech) is presented as a one-stop growth platform that enables marketers, growth, and product managers to drive conversations with customers across multiple touchpoints. Backed by AI/ML, Netcore…

MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad…

The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand…