Digital Asset Management Software
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Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across…
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering…
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Brandy is a digital asset management solution with pricing starting at $5/month. Brandy users can create brand space(s), and immediately start uploading brand assets. With editor access, the user can manage colors, logos, fonts, and other files directly within a dedicated brand space.…
Propago offers a cloud based platform, allowing marketers to better manage the complexities of distributing their brand and marketing materials. The Propago platform enables enterprises to bring all their marketing products, physical; print, apparel, promo and digital, under a single…
Dash is a Digital Asset Management (DAM) solution from Bright Interactive, for small and growing brands for smaller teams. Dash helps users claw back the hours spent hunting around for images and videos on network servers and shared cloud storage (sorry Dropbox and Google Drive). It…
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The Comrads Digital Asset Management (DAM) platform is a central hub that helps marketing professionals and communication teams store, manage, create, share and publish digital content and media. Comrads DAM can be used to securely store, organise and share digital files and media…
Cantemo in Sweden aims to solve complex business problems in digital media workflows, collaboration and management by providing tools that simplify ever-increasing media management complexity.
Sesimi (formerly MyAdbox) is a global SaaS Business specialising in advertising and marketing services, headquartered in Melbourne. Their core competencies revolve around the provision of services that automate the creation of brand and retail content, and they offer their eponymous…
Assemble is a project management platform for content creation teams. The solution aims to enable users to bring the entire workflow together in one place. The platform is built on four core features:Calendars & Tasks: It provides an advanced project calendar in both month and…
CanopyDAM is a digital asset management product on the market, storing and organising all multichannel assets in one convenient, secure place. Users upload assets via drag-and-drop functionality, and find the files needed using the system’s highly intuitive search engine. And in…
Simple’s Asset Manager aims to strike the right balance between control and flexibility, enabling users to store, tag , edit and localise approved assets and get them to the market swifty. With a single source of truth, Simple Asset Manager aims to enable users to stay on-brand, meet…
Digital T cards are a visual management tool to streamline and optimise various processes in any business. Organisations use t-cards for production planning, scheduling, allocation, stock control and communication. Irrespective of industries, all organisations benefit from t cards.…
Launchmetrics Galleries is a solution that enables users to share digital assets to the Voices that matter in a branded environment, and see more usage and exposure. Users can digitize and showcase their latest collections with a digital asset management solution tailored to the…
Digizuite DAM, from the company of the same name in Odense, enables users to collaborate across departments, countries and digital channels. Users can upload, edit, search, manage, distribute and repurpose rich media content, such as images, videos, documents and PDF files, across…
DBGallery, short for Database Gallery, allows the user to centrally store, manage, catalogue, archive and securely share images, videos, and document files, keep track of different versions and detect duplicates. Its search capabilities aim to make files easy to find and its interface…
Amplifi.io is built for consumer goods companies with disruptive product marketing teams. The platform's features are designed to help users succeed by getting product assets and information more quickly to market. Amplifi.io enables sharing across many channels and across teams…
brahms® is a digital asset manager. A solution designed to empower employees to structure, find, localize, and share digital assets using time- and role-based workflows and increase the value of a brand by accelerating collaboration within and outside the organization. WHAT DOES…
PimLayer is PIM software boasting a modern, fresh look, flexibility, user-friendliness and an intuitive interface. Most important features Manage all product information in one central sourceAdd digital assets and mediaEnrich with commercial information, translations, and tagsUse…
Vidispine enables companies working with media to focus on their core business by providing access to technology that supports their business needs. The platform enables customers to get the maximum value from their assets, rights, media inventory and market. Vidispine is a brand…
Contentserv, a Swiss company, provides a technology platform that combines product information management (PIM) with DAM, and is designed to enable marketers to transform operations, communicate with ease and control the total brand experience.
MONTAGE provides simplified, template-driven, standards-based digital collections management to enable quick and easy digital collection creation while accommodating a variety of digital asset and archival needs. MONTAGE allows customers to customize their own landing page, highlight…
We are a cloud-based Project, Collaboration and Resource Management platform developed specifically for marketers. The solution is designed to improve the efficiency and effectiveness of marketing teams for maximum utilization of their most important resources: people, time, content…
Veritone Digital Media Hub is a cloud-native, AI-enabled digital asset and media management portal specifically designed for content owners in sports, film, TV, news, and media enterprises. Custom-branded to maintain a company’s personality, Digital Media Hub allows content creators…
FotoWare offers high performance and scalable Digital Asset Management for video, photos, graphics and all other files. FotoWare DAM is available on-premises or in the user’s private cloud on Microsoft Azure and Amazon AWS. FotoWare’s solution caters to more than 3,000 customers…
Swivle is a cloud-based digital asset management (DAM) solution with unlimited storage for storing and archiving files in one secure place. The product includes a visual web-interface that allows users to access and manage all their files from their browser. Swivle helps users…
Digital Asset Management Software TrustMap
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Learn More About Digital Asset Management Software
What is a Digital Asset Management Software?
Digital Asset Management (DAM) Software is, at a minimum, a repository for marketing assets. Typically this includes brand media, images, video, or any digital object that relates to the enterprise's brand and image. This software is also commonly referred to as Brand Asset Management.
Alternatively, this type of software might be described as brand management software. Its nearest cousin is enterprise asset management (EAM) software. However, with DAM systems, the emphasis is not only on storing assets but on aggregating, arranging, updating, editing, and deploying them. The overall purpose of a DAM is to strengthen the image of the company and its products via creative marketing and media.
Digital Asset Management Software Features
Most DAM platforms have features around the following areas of functionality:
Single Source of Truth
The DAM presents an up-to-date, synchronized, and highly searchable repository for marketing assets. This is core to the design of all DAM platforms. As enterprise assets proliferate the DAM should help keep the corporate librarian in control.
Intuitive and Navigable Portals and Catalogs with Access Control
Access to the repository is intuitive so that assets are discoverable. Access is controlled so that assets are safe. This is important because often creative is outsourced to third parties. Thus a DAM should be easy to navigate but difficult to violate with restrictions like one-time download, limited-access windows, and more.
Tagging, Metadata, and Categorization
DAMs should intelligently support the categorization of digital assets with various tools (e.g. facial recognition, tagging) that support rapid sorting and discovery of these visual assets. This speeds content retrieval, combination, and deployment workflow.
Search & Filter
A key part of the DAM platform’s organizational scheme is an intelligent search feature. Search filters take advantage of all that metadata.
Guidelines, Monitoring, and Governance
The DAM should present controls to govern how brand assets are used, ensuring compliance with corporate and brand standards.
Creative Workflow
Digital Asset Management platforms should support the collaboration, editing, and approval process with workflow controls and dashboard interfaces. This is very similar to project management suites but for the kinds of assets (e.g. video, images) typically edited and approved by a DAM.
Integrations vs. Suites: The DAM/WCM Connection
Digital Asset Management Platforms are also creative and deployment/distribution platforms, preparing media to go live. For this reason, they must integrate with the web content management systems (WCMS) used by the enterprise. Or sometimes vendors offer suite products with integrated DAM and WCMS.
Digital Asset Management Software Comparison
Before deciding to invest in a DAM solution, consider the following key factors:
- DAM vs. CMS: While both types of software store and manage marketing content, they have very different use cases. DAMs help store, manage, and distribute marketing assets throughout the internal organization. CMS platforms, on the other hand, are designed to enable users to create, edit, and deploy content across external channels. Traditional CMS platforms are typically tied to a website front-end, but headless CMS platforms can push out content across all types of channels and endpoints using content APIs. Before making a purchase, ask yourself if you’re looking for a solution that will manage internal vs. external marketing content.
- Integrations: Do the digital asset management platforms you’re considering integrate with the other technology your team is already using? Looking outside your own team, are there other stakeholders that are using other platforms that would benefit from being integrated with the DAM? Having the right integrations in place will help ensure your DAM can act as the true single source of truth for digital asset management and storage. Make sure the DAM you end up purchasing can integrate with the other tools your team and business are using.
- Pricing model: Different DAM vendors may have slightly different pricing models, depending on the number of users, the amount of storage required, and the breadth of features included. Some platforms may have what looks like a very reasonable pricing model, only to have skyrocketing costs once your use of the system expands as your business scales. Make sure you fully understand the long-term pricing model of the platform before making a purchase decision.
Pricing Information
DAM pricing is complex because of the number of factors to be taken into consideration. As with all business software, it’s extremely important to have a good sense of the organization’s needs as a starting point. It’s also important to understand the quantity and type of digital assets to be managed, the media workflows, and the people who will be administering and using the system. An enterprise-level SaaS DAM can cost upwards of $30,000 per year. SMB versions are significantly cheaper.
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Frequently Asked Questions
What does digital asset management software do?
What are the benefits of using digital asset management (DAM) software?
What is the best digital asset management software?
According to end-user feedback on TrustRadius, the top-rated digital asset management (DAM) products are:
View TrustRadius’ digital asset management software category page to learn more about alternative DAM products and read authenticated end-user reviews.