Ecommerce Personalization Software
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Algolia in San Francisco, California offers enterprise search as a service.
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing…
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance.…
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Price.com for Enterprise uses machine learning and AI, offers product matching solutions to retailers, marketplaces, logistics companies, and other e-commerce enterprises, like price matching APIs. On the consumer side, Price.com's matching algorithm enables real-time price comparison…
Personalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through…
Prodport offers a solution for personalizing e-commerce product pages in real-time with testing & experimentation based on shopper data. The platform integrates with various channels such as ads, email, SMS, influencer marketing, location-based targeting, event-based promotions,…
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Barilliance is an eCommerce personalization suite built around capabilities such as personalized retargeting emails, personalized product recommendations, and website personalization.
Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.…
Vue.ai's personalization engine helps retailers grow revenue multi-fold with the power of AI that constantly learns and re-learns customer behavior as it relates to their business needs. Vue.ai allows every retailer to customize AI personalization engine to work best for their business.…
Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.
Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert…
Doofinder is an advanced search engine that which the vendor states helps ecommerces increase their sales up to 20%, and allows potential customers to quickly find what they are looking for in a online shop improving the user experience.A user can install Doofinder for 30 days for…
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing. Mutiny states they are backed by Sequoia Capital, YCombinator…
SpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by…
Constructor Search promises to improve conversions and revenue from onsite and in-app search, using search science and artificial intelligence, Constructor's cloud-based search-as-a-service solution uses natural language processing, machine learning-enhanced results ranking,…
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data…
Exchange Solutions provides clients access to ES Engage, an advanced customer engagement product that aims to help top enterprise retailers drive customer lifetime value by improving customer behaviors such as greater conversions, higher baskets, and longevity that drives top line…
Infosys Equinox is a human-centric commerce and marketing platform that supports rich, hyper-personalized experiences across any channel and touchpoint. The solution helps the user to engage buyers wherever, whenever. With it, users can deliver experiences across screens, apps, social…
Octane AI, software from the company of the same name in San Francisco, makes it really easier for Shopify brands to create a quiz, recommend the perfect products, and sync data to marketing platforms, with no coding required.
A complete suite of personalization solutions, tailored to the business, regardless of industry and size. Raptor supports omnichannel market leader with behavioral recommendations using advanced algorithms, data mining and machine learning. The platform collects, learns and recognizes…
Alie is Muvi’s AI-powered Recommendation Engine for website & mobile applications. Alie captures and analyzes user data to make accurate product/content recommendations in real-time as per individual user’s tastes and preferences. The vendor states it is best suited for streaming…
FACT-Finder is site search software for search, navigation, merchandising, personalization and recommendations. The technology combines online shop functions designed to lead customers to the right products in record time - even with demanding omnichannel strategies. The vendor…
Proof is a conversion rate optimization toolset for ecommerce featuring personalization, from Proof Technologies headquartered in Austin, Texas.
Crayon data is a provider of AI-led revenue acceleration solutions for large enterprises across the Banking, Fintech, and Travel industries, offering their flagship platform, maya.ai. maya.ai helps enterprises create and capture sustainable revenue streams by unlocking the value…
Utilizing artificial intelligence, Samba automates and optimizes your marketing efforts across all of your touch points. What if you automatically knew what your customers wanted to buy and could offer it to them exactly when they wanted it? You can, with Samba. Integrate - The…
Capillary eCommerce Software is an omnichannel platform that enables brands to deliver mobile-first and fast shopping experiences using PWA capabilities. Leverage vertical-specific libraries to create custom user journeys & store-front. AI-powered recommendation & promotion…
RetailSense from RecoSense is an AI-based e-commerce personalization platform that delivers personalized experiences helping shoppers find what they are looking for. It offers omnichannel personalization enabling marketers to run automated campaigns on email, push notifications, mobile…
Spiff3D is a mass product customization platform for retailers that aims to make it easy for retailers to execute product customization ideas. For example, the vendor states Coca Cola use its headless API to mass customize the label printing for their 'Share a Coke' campaign. They…
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Learn More About Ecommerce Personalization Software
What is Ecommerce Personalization Software?
Ecommerce personalization software allows online retailers to serve up relevant product recommendations, offers, experiences, and ads to shoppers browsing their site. The tools use large quantities of search activity and other data to segment visitors and determine what to show them. Personalized content may be delivered on the site itself, or sent via email later on to site visitors, in an effort to get them back onto the site. The goal is to increase site engagement and ultimately conversion.
Ecommerce Personalization Features & Capabilities
Common Features to Support Ecommerce Personalization
Not all ecommerce personalization tools have the same feature set. Some enable multiple types of personalization for ecommerce stores. Others focus on a specific element, like abandoned carts or offers/discounts.
Here are some of the capabilities products in this category may offer:
- Abandoned cart email retargeting
- Product recommendations
- Offers, discounts, and notifications
- Personalized navigation (i.e. redirecting returning visitors to the part of the site they visited before, or prioritizing certain sections of the site based on gender, location, etc.)
- Social insights (i.e. what other people are buying, products commonly bought together, what other products people who looked at X also looked at, etc.)
- A/B testing & analytics
- Dynamic pricing
Ecommerce Personalization Software Integrations
All ecommerce personalization point solutions need to integrate with the organization’s ecommerce platform/storefront. Depending on the approach to segmentation, and whether personalized campaigns are conducted onsite or via email, integration to CRM and email marketing systems may also be needed.
Ecommerce personalization may also be built into other systems or delivered as an add-on or plug-in, and therefore tightly integrated. For example, some ecommerce platforms and CMS products that offer ecommerce capabilities include personalization. Likewise, some A/B testing tools, like Monetate and Qubit, have a robust eCommerce personalization component.
Segmentation for Ecommerce Personalization
Segments may be based on data collected by the ecommerce personalization software, or by data collected somewhere else, like a CRM system or web analytics platform. Some common ways to segment site visitors for personalization include:
- New vs. returning
- Customer vs. non-customer
- By traffic source (direct, organic search, paid search, referral)
- By UTM parameters that indicate a specific referral source or campaign name
- By geo location / IP address
- By device type
- Based on onsite behavior
- Based on known data about the individual, such as name, gender, etc.
The right approach to segmentation depends on the resources available to design personalized campaigns and content for each segment, implement changes, and measure results. It’s best to start relatively simple, and develop a more complex segmentation and personalization strategy as you go.
Pricing Information
Pricing for ecommerce personalization software varies widely. The least expensive solutions are add-ons to ecommerce platforms that address one aspect of personalization, like abandoned carts, offers, or product recommendations based on simple logic. More expensive solutions have a broader personalization feature set, and allow for more sophisticated segments, 1:1 personalization, testing, and analytics, with deeper integrations to other systems.
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Frequently Asked Questions
What does ecommerce personalization software do?
Ecommerce personalization software helps online businesses provide a more customized digital experience for their shoppers and existing customers. This may include recommending products based on their past purchasing history, serving up tailored discounts or offers, sending abandoned cart emails, providing insights about what specific products are popular at the moment, etc.
Some ecommerce personalization platforms may specialize in A/B testing specifically for online retailers. These products help businesses test out small or large changes to their website and see which experience is preferred by their shoppers and customers.
Why is ecommerce personalization important?
Consumers in today’s world have come to expect a certain level of personalization when they’re looking for products online, especially in the retail space. Providing shoppers with a better online experience that feels uniquely tailored to their wants and needs can help increase brand loyalty and help them find what they’re looking for faster.
The main goal of ecommerce personalization is to help online retailers increase engagement from shoppers, grow the number and size of their online orders, and help bring in more repeat customers.
What is the best ecommerce personalization software?
According to feedback from end-users on TrustRadius, here are the top-rated ecommerce personalization platforms:
Users of these products on TrustRadius often compare them with other platforms like Optimizely, Google Optimize, Adobe Target, and Qubit.
How much does ecommerce personalization software cost?
For more basic ecommerce personalization add-ons and tools, pricing can start as low as $10 per month. However, simpler tools typically won’t include all of the functionality or advanced features that more comprehensive platforms do.
Larger ecommerce personalization platforms are usually more expensive. Vendors that provide this software also typically don’t share pricing information on their website but will provide a quote upon request.