eCommerce Platforms

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TrustRadius Top Rated for 2021

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eCommerce Platforms TrustMap

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eCommerce Platforms Overview

What are eCommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.

There are two general types of eCommerce platforms: hosted and self-hosted open source:

  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:

  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.

Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.

It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(101-125 of 208) Sorted by Most Reviews



Starting Price $66.64

Cloudnet360 is an ecommerce solution that is targeted to small business owners and includes an integrated CRM. There is no set fee and customers have access to a dedicated e-business advisor to help make the automation process much more smoother.

Shopping Cart Elite

Shopping Cart Elite is an eCommerce platform designed primarily as a shopping cart solution. It is a fully featured shopping cart, with marketing automation, omni-channel marketing and sales, and predictive analytics.


e-comDrive is an eCommerce solution with capabilities such as order management, warehouse management, and web marketplace integration.

Stitch-Custom Tailoring Platform

Stitch is website design software especially developed for creating online custom tailoring portals. According to the vendor, this is a platform for budding entrepreneurs who are looking to start a new online business like Blacklapel or ModernTailor within a small budget. Stitch…


Oorjit is an eCommerce platform built around both customer and merchant engagement.


TriggMine is a triggered messaging solution for E-commerce. This solution is designed to drive website visitors to become buying customers. TriggMine addresses issues such as sign-up conversion, abandoned carts and increasing sales. This solution includes responsive email…

Pinnacle Cart eCommerce

Pinnacle Cart is a web store builder application that allows companies to create, manage and market an online store. The vendor says their solution is built from a marketing perspective and is designed to help companies increase visitors, conversions and sales. Pinnacle Cart can…


RecurRex is a subscription eCommerce SaaS for Indian businesses. It allows new and existing eCommerce websites with current or prospective subscription potential to automate recurring billing and payments. It also provides tools and actionable data for subscription marketing and…


eSellerHub is an end-to-end multi-channel management software designed for online retailers. The vendor aims to help sellers maximize profits, reduce costs and increase efficiency. eSellerHub develops various modules such as inventory management, order management, supplier management,…

IBM Watson Commerce Insights

IBM Watson Commerce Insights provides merchandisers, product managers and marketers with insights into how the business is performing and where to focus and take action. Through a contextual experience, business users are taking action based on online merchandising decisions…


ShipFusion provides software for the management of e-commerce shipping & fulfillment. The software is custom built in-house and is designed for users to effectively monitor and manage the state of their order fulfillment. Users have the ability view and manage shipments, including…

Cygneto Apps For Ordering

Cygneto Apps for Ordering is a technology platform for manufacturers, distributors, wholesalers and retailers. The suite of mobile applications is designed for sellers from domestic and international markets and includes: Cygneto Field Sales, Cygneto Mobile, Cygneto Web and Cygneto…


Shoplo is an e-commerce platform that is designed to help small businesses sell globally. It is geared toward designers, crafters, and DIY makers. This solution enables users to create their own stores and connect it with other sales channels such as Etsy, eBay, Amazon, and Dawanda.…

Slatwall Commerce

Slatwall Commerce is an eCommerce platform that is built from the ground up for maximum flexibility, which the vendor says is designed to help users respond to new opportunities quickly. The vendor works with clients to customize Slatwall and meet the needs of their growing eCommerce…

Inbenta E-Commerce Search

Inbenta offers an AI-powered, semantic search platform for eCommerce that aims to provide online shoppers with more relevant results, quickly and with ease.Whatever the shopper enters in the search bar (long, short, misspelled, bad grammar, slang, etc.), the Inbenta Semantic Search… integrates with multiple selling channels and shipping carriers to streamline the order management, shipping, and fulfillment for online retailers. One account to have access to all top carriers & services. The vendor's value proposition is that…


Productiwise is a cloud-based e-Commerce enterprise solution developed by Mobius, providing an automated product data management solution for marketplaces, retailers, B2B sellers, and distributors, click and mortar sellers and other e-Commerce players. It offers integration of seller…

IBM Dynamic Pricing

IBM Dynamic Pricing is a pricing platform allowing for automated pricing decisions and near real-time repricing based on multiple different factors like competitor price. The product also allows pricing to be coordinated across multiple sales channels.

IBM Store Engagement

IBM Store Engagement extends access and control of store operations to store associates through mobile applications that enable omni-channel offerings like "buy online, pickup in store" and "ship from store" as well as managing returns across channels. IBM Store Engagement improves…


Jazva is an all-in-one solution that is designed to streamline and unify operations in omnichannel retail, so retailers can optimize every function of their business and stay ahead of the game. The vendor aims to help retailers move away from spreadsheets and juggling multiple systems.…

Cloud Commerce Pro

Cloud Commerce Pro is a cloud-based multi-channel eCommerce management system. The vendor aims to not only provide software but to also understand their client’s processes and needs to provide a bespoke service, tailored to achieving their goals and growth potential. The vendor…

Welcome Commerce

Welcome is live chat software for eCommerce brands. It enables users to chat with shoppers on their eCommerce site in order to answer questions and provide additional product information, with the ultimate goals of increasing conversion and purchase size, and decreasing returns.

Design'N'Buy All-In-One Designer

Indian company Design'N'Buy is a web2print company that supports online businesses with its storefront and design studio software.



Starting Price $0

OroCommerce is an open-source eCommerce platform built from the ground up for B2B companies in manufacturing, distribution, wholesale, and retail. OroCommerce is built for both mid- and large-sized B2B companies selling online. According to the vendor, this solution supports any…


Yo!Rent is an eCommerce solution that enables startups & entrepreneurs to launch multi-vendor rental marketplace with a lifetime license. Yo!Rent offers an array of functionalities such as renting & selling on/off options, mobile ready platform, intuitive UX design, in-built…

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options