eCommerce Platforms

Best eCommerce Platforms include:

WooCommerce, BigCommerce, Shopify, Salesforce Commerce Cloud, Wix, and GoDaddy.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCcommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(1-25 of 180) Sorted by Most Reviews

oorjit
Oorjit is an eCommerce platform built around both customer and merchant engagement.
Shopping Cart Elite
Shopping Cart Elite is an eCommerce platform designed primarily as a shopping cart solution. It is a fully featured shopping cart, with marketing automation, omni-channel marketing and sales, and predictive analytics.
Pinnacle Cart eCommerce
Pinnacle Cart is a web store builder application that allows companies to create, manage and market an online store. The vendor says their solution is built from a marketing perspective and is designed to help companies increase visitors, conversions and sales. Pinnacle Cart can be customized to me…
Slatwall Commerce
Slatwall Commerce is an eCommerce platform that is built from the ground up for maximum flexibility, which the vendor says is designed to help users respond to new opportunities quickly. The vendor works with clients to customize Slatwall and meet the needs of their growing eCommerce businesses or n…
Arcadier Marketplaces
Arcadier Marketplaces is a marketplace SaaS (Software-as-a-Service) technology. The Arcadier platform is customizable, simple to use, no developers needed, and according to the vendor, only needs a few minutes to set up. The vendor's value proposition is that with the off-the-shelf DIY marketplace …
Inbenta E-Commerce Search
Inbenta offers an AI-powered, semantic search platform for eCommerce that aims to provide online shoppers with more relevant results, quickly and with ease.Whatever the shopper enters in the search bar (long, short, misspelled, bad grammar, slang, etc.), the Inbenta Semantic Search Engine understand…
eSellerHub
eSellerHub is an end-to-end multi-channel management software designed for online retailers. The vendor aims to help sellers maximize profits, reduce costs and increase efficiency. eSellerHub develops various modules such as inventory management, order management, supplier management, warehouse man…
Shoplo
Shoplo is an e-commerce platform that is designed to help small businesses sell globally. It is geared toward designers, crafters, and DIY makers. This solution enables users to create their own stores and connect it with other sales channels such as Etsy, eBay, Amazon, and Dawanda. The vendor’s val…
Cloud Commerce Pro
Cloud Commerce Pro is a cloud-based multi-channel eCommerce management system. The vendor aims to not only provide software but to also understand their client’s processes and needs to provide a bespoke service, tailored to achieving their goals and growth potential. The vendor also provides onboa…
CS-Cart Multi-Vendor
CS-Cart Multi-Vendor is an e-commerce marketplace software platform. It allows you to open an online marketplace, where you are the admin, and all the others—invited sellers. Each seller has his or her own micro-store with a customisable storefront, categories, filters, and search. The vendor says t…
OroCommerce
OroCommerce is an open-source eCommerce platform built from the ground up for B2B companies in manufacturing, distribution, wholesale, and retail. OroCommerce is built for both mid- and large-sized B2B companies selling online. According to the vendor, this solution supports any business-to-business…
CS-Cart Enterprise
CS-Cart Enterprise is a cloud-based e-commerce solution built on Salesforce's Heroku infrastructure and offering rich functionality out-of-the-box. Close-to-realtime data synchronization between Salesforce Sales Cloud and CS-Cart Enterprise makes data on products, prices, orders and customers equall…
Yo!Rent
Yo!Rent is an eCommerce solution that enables startups & entrepreneurs to launch multi-vendor rental marketplace with a lifetime license. Yo!Rent offers an array of functionalities such as renting & selling on/off options, mobile ready platform, intuitive UX design, in-built analytics and r…
Clavis Insight 6Ps eCommerce Intelligence
Clavis Insight, an Ascential brand, offers 6Ps eCommerce Intelligence, an ecommerce sales data and intelligence platform that supports entities offering products online with competitor comparisons and analytics to optimize product stocking, pricing, presentation, and deals & offers.
One Click Retail
One Click Retail, an Ascential brand, offers their Amazon ecommerce analytics suite supporting page and product SEO efforts, competitive comparison, tracking traffic, conversions and sales, and other listing optimization statistics.
Scalend Commerce Insights
Scalend Commerce Insights is a SaaS tool that allows you to analyze your ecommerce data. It brings together traffic data (from tools like Google Analytics), payment data (from payment gateways like PayPal or Stripe), and sales data (from ecommerce platforms like Magento and Shopify) to generate anal…
Liferay Commerce
Liferay Commerce is a digital commerce platform that promises to equip B2B sellers with a fully-integrated suite of digital engagement tools. The vendor promises the following key benefits: Erase B2B Complexity: Manage commerce sites faster with configurable rules for tiered pricing, organizational…
Shopery Marketplaces
Shopery Marketplaces is an ecommerce platform that promises to help brands and retailers to build and scale their marketplaces through a SaaS solution. The vendor says their software enables the launch of scalable and flexible marketplaces, incorporating the catalogue of products and services of ex…
GetMeAShop
GetMeAShop, A Times Group initiative, helps small and medium businesses come online and generate more revenue. According to the vendor, it is a single, comprehensive solution to help you start your online business which encompasses a website builder, e-commerce engine, marketing tools, social medi…
Channable
Channable is the all-in-one feed management tool for online marketing agencies and advertisers. This solution promises to enable users to create and optimize feeds for platforms worldwide (e.g. shopping comparison, affiliates, display etc.) by using comprehensive business rules. In addition, the too…
EFI Digital StoreFront
EFI headquartered on Fremont offers Digital StoreFront, an ecommerce web-to-print solution for commercial printers.
Follett Virtual Bookstore
The Follett Virtual Bookstore supports educational institutions and schools with a platform for building an online bookstore or ecommerce site.
Ingram Micro Cloud Marketplace
Ingram Micro offers their Cloud Marketplace solution, providing an ecommerce platform for delivery of cloud services, infrastructure subscriptions (e.g. AWS), or related products.
Sellbery
Sellbery connects your online store to multiple marketplaces, synchronizes listings and orders. You control all eCommerce activities from a single platform and get your sales to rocket! According to the vendor, managing listings has never been so simple: turn your product data into friendly formats …
HCL Commerce
HCL Commerce is based on WebSphere Commerce acquired from IBM in late 2018. Commerce from HCL provides a customer interaction platform for omnichannel commerce and tools for business users to drive increased conversions. Business users can create and manage marketing campaigns, promotions, catalog, …

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options