eCommerce Platforms

Best eCommerce Platforms include:

WooCommerce, BigCommerce, Shopify, Salesforce Commerce Cloud, Wix, and GoDaddy.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCcommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(1-25 of 180) Sorted by Most Reviews

PeakCommerce
PeakCommerce is a self-service ecommerce platform that aims to help businesses to build, manage and optimize the revenue relationships with their customers.
BigBob
BigBob from Worklabs is an e-commerce Saas Solution that allows businesses to create functional online stores for selling their products/services. The e-commerce development platform offers customized websites that are designed with the personal requirements of the clients in mind. The key features…
Podia
Podia in New York offers their ecommerce platform for managing memberships and selling courses online.
Uppler - B2B marketplace
The Uppler B2B marketplace solution is based on three main points: All-in-one: there's no need for any external help for making additional development or creating a front-office. The Uppler solution gathers the 3 essential interfaces (front-office, middle-office, back-office) and a large number of f…
TRUNO Digital Commerce
TRUNO Digital Commerce is the company's ecommerce platform designed especially for grocers and their customers, featuring a customer loyalty program.
Shopurgrocery
Shopurgrocery is grocery delivery software designed to help users build an online grocery platform. The vendor states their grocery store software has everything needed to start an online grocery store, or supermarket.Shopurgrocery features and benefits: Easy to customize White-labeled …
CommentSold
CommentSold is an ecommerce platform from the company of the same name in Huntsville, designed to help businesses sell products digitally. With CommentSold, businesses can manage inventory, automate invoicing, enable sales through social networking, and drive web and mobile applications.
Shopurfood
Shopurfood is a restaurant and delivery clone script designed to give users the features and benefits of leading online food ordering companies. The software provides a common platform for restaurants to conduct business with each other through web and mobile applications. The Shopurfood online food…
Noteflight
Noteflight is an online ecommerce music notation software, where users can create, share, teach, buy, and sell music online. Noteflight is a division of Hal Leonard.
MBS inSite eCommerce
MBS' inSite eCommerce is a platform designed to allow stores to stay competitive in the online marketplace by enabling them to build and manage a fully-functional eCommerce site where customers can shop, keep a wish list, and collect and redeem loyalty perks. MBS was acquired and is now supported b…
HomestayDNN
HomestayDNN software is an Airbnb clone, which the vendor states has all the features of Airbnb. Homestaydnn also has additional features; it supports google voice search, Host Verification, and Cancellation. It can be customised according to user requirements.
Envision Ecommerce
Envision Ecommerce is a Netsmartz Company. Envision is a Magento Partner and specializes in providing eCommerce Business Solutions to clients including consulting, design, development, integration, marketing and support. Our team consists of 10+ Magento Certified Professionals in a team of 50+ …
ModusLink Digital Commerce
ModusLink Digital Commerce is an eCommerce solution built around supply chain management, rapid order fulfillment and logistics.
DemoUp
DemoUp says it offers the largest ecommerce video database, with more than 1,500 brands and 50,000 videos that are available to be embedded in an online retail shop. Users connect their online shop to DemoUp's video database and matching videos will be embedded automatically onto product pages. …
Etail Solutions
The Etail Solutions ERP offering is an eCommerce-focused platform that encompasses the business process lifecycle, from purchasing to fulfillment.
Stitch-Custom Tailoring Platform
Stitch is website design software especially developed for creating online custom tailoring portals. According to the vendor, this is a platform for budding entrepreneurs who are looking to start a new online business like Blacklapel or ModernTailor within a small budget. Stitch is a solution that …
RecurRex
RecurRex is a subscription eCommerce SaaS for Indian businesses. It allows new and existing eCommerce websites with current or prospective subscription potential to automate recurring billing and payments. It also provides tools and actionable data for subscription marketing and delivery management.…
Cygneto Apps For Ordering
Cygneto Apps for Ordering is a technology platform for manufacturers, distributors, wholesalers and retailers. The suite of mobile applications is designed for sellers from domestic and international markets and includes: Cygneto Field Sales, Cygneto Mobile, Cygneto Web and Cygneto Print Commerce.Cy…
ShipFusion
ShipFusion provides software for the management of e-commerce shipping & fulfillment. The software is custom built in-house and is designed for users to effectively monitor and manage the state of their order fulfillment. Users have the ability view and manage shipments, including the ability to…
Circle.us
Circle.us integrates with multiple selling channels and shipping carriers to streamline the order management, shipping, and fulfillment for online retailers. One Circle.us account to have access to all top carriers & services. The vendor's value proposition is that Circle.us users can manage and…
Welcome Commerce
Welcome is live chat software for eCommerce brands. It enables users to chat with shoppers on their eCommerce site in order to answer questions and provide additional product information, with the ultimate goals of increasing conversion and purchase size, and decreasing returns.
Jazva
Jazva is an all-in-one solution that is designed to streamline and unify operations in omnichannel retail, so retailers can optimize every function of their business and stay ahead of the game. The vendor aims to help retailers move away from spreadsheets and juggling multiple systems. According to…
Scipio ERP
Scipio ERP is an open source enterprise resource planning (ERP) and eCommerce system. Compared to its direct competitors, the software can be seen as a very modern, yet inexpensive alternative. Scipio ERP comes bundled with rich business applications and is best suited for mid- to large size compani…
Prospect Stock-Aware CRM
According to the vendor, Prospect CRM is the solution for Distributors, Wholesalers and Manufacturers who need to sell B2B products and inventory.Prospect 365 is the most integrated Cloud-based CRM and B2B Trade Portal platform for businesses with accounting solutions including Exchequer, Sage, Pega…
ACCEO Acomba
ACCEO Solutions headquartered in Montreal now support the Acomba Accounting Suite, a software suite for SMBs featuring many integratable modules, including Acomba e-commerce, Acomba inventory and stock controls, Acomba orders management, and Acomba payroll module. Acomba is available exclusively for…

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options