eCommerce Platforms

Top Rated eCommerce Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 30 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(1-25 of 189) Sorted by Most Reviews

ProductiWise

Productiwise is a cloud-based e-Commerce enterprise solution developed by Mobius, providing an automated product data management solution for marketplaces, retailers, B2B sellers, and distributors, click and mortar sellers and other e-Commerce players. It offers integration of seller…

Welcome Commerce

Welcome is live chat software for eCommerce brands. It enables users to chat with shoppers on their eCommerce site in order to answer questions and provide additional product information, with the ultimate goals of increasing conversion and purchase size, and decreasing returns.

Slatwall Commerce

Slatwall Commerce is an eCommerce platform that is built from the ground up for maximum flexibility, which the vendor says is designed to help users respond to new opportunities quickly. The vendor works with clients to customize Slatwall and meet the needs of their growing eCommerce…

HotWax Commerce Platform

HotWax Commerce Platform is an ecommerce solution with strong commerce ERP functionality (inventory and order management, order fulfillment, accounting, etc.). It is built on open source projects including Apache OFBiz, Apache SOLR, Ionic Framework and Apache Cordova, Apache Cassandra…

Circle.us

Circle.us integrates with multiple selling channels and shipping carriers to streamline the order management, shipping, and fulfillment for online retailers. One Circle.us account to have access to all top carriers & services. The vendor's value proposition is that Circle.us…

IBM Store Engagement

IBM Store Engagement extends access and control of store operations to store associates through mobile applications that enable omni-channel offerings like "buy online, pickup in store" and "ship from store" as well as managing returns across channels. IBM Store Engagement improves…

IBM Dynamic Pricing

IBM Dynamic Pricing is a pricing platform allowing for automated pricing decisions and near real-time repricing based on multiple different factors like competitor price. The product also allows pricing to be coordinated across multiple sales channels.

OroCommerce

OroCommerce is an open-source eCommerce platform built from the ground up for B2B companies in manufacturing, distribution, wholesale, and retail. OroCommerce is built for both mid- and large-sized B2B companies selling online. According to the vendor, this solution supports any…

Scipio ERP

Scipio ERP is an open source enterprise resource planning (ERP) and eCommerce system. Compared to its direct competitors, the software can be seen as a very modern, yet inexpensive alternative. Scipio ERP comes bundled with rich business applications and is best suited for mid- to…

CS-Cart Enterprise

CS-Cart Enterprise is a cloud-based e-commerce solution built on Salesforce's Heroku infrastructure and offering rich functionality out-of-the-box. Close-to-realtime data synchronization between Salesforce Sales Cloud and CS-Cart Enterprise makes data on products, prices, orders…

Design'N'Buy All-In-One Designer

Indian company Design'N'Buy is a web2print company that supports online businesses with its storefront and design studio software.

Yo!Rent

Yo!Rent is an eCommerce solution that enables startups & entrepreneurs to launch multi-vendor rental marketplace with a lifetime license. Yo!Rent offers an array of functionalities such as renting & selling on/off options, mobile ready platform, intuitive UX design, in-built…

Channable

Channable is the all-in-one feed management tool for online marketing agencies and advertisers. This solution promises to enable users to create and optimize feeds for platforms worldwide (e.g. shopping comparison, affiliates, display etc.) by using comprehensive business rules. In…

Liferay Commerce

Liferay Commerce is a digital commerce platform that promises to equip B2B sellers with a fully-integrated suite of digital engagement tools. The vendor promises the following key benefits: Erase B2B Complexity: Manage commerce sites faster with configurable rules for tiered pricing,…

YoYumm

YoYumm is a multi-restaurant food ordering and delivery platform created by FATbit Technologies. According to the vendor, the platform is replete with advanced features that are required for building a successful food ordering website and mobile app.

Growcer

Growcer is a multi-vendor grocery business software solution by FATbit technologies. Offering a storefront management system, complemented with PWA, the turnkey solution is presented as an ideal way to launch an online grocery shopping business. Separate mobile applications for buyers…

Scalend Commerce Insights

Scalend Commerce Insights is a SaaS tool that allows you to analyze your ecommerce data. It brings together traffic data (from tools like Google Analytics), payment data (from payment gateways like PayPal or Stripe), and sales data (from ecommerce platforms like Magento and Shopify)…

Shopery Marketplaces

Shopery Marketplaces is an ecommerce platform that promises to help brands and retailers to build and scale their marketplaces through a SaaS solution. The vendor says their software enables the launch of scalable and flexible marketplaces, incorporating the catalogue of products…

Envision Ecommerce

Envision Ecommerce is a Netsmartz Company. Envision is a Magento Partner and specializes in providing eCommerce Business Solutions to clients including consulting, design, development, integration, marketing and support. Our team consists of 10+ Magento Certified Professionals…

Sellbery

Sellbery connects your online store to multiple marketplaces, synchronizes listings and orders. You control all eCommerce activities from a single platform and get your sales to rocket! According to the vendor, managing listings has never been so simple: turn your product data into…

GetMeAShop

GetMeAShop, A Times Group initiative, helps small and medium businesses come online and generate more revenue. According to the vendor, it is a single, comprehensive solution to help you start your online business which encompasses a website builder, e-commerce engine, marketing…

EFI Digital StoreFront

EFI headquartered on Fremont offers Digital StoreFront, an ecommerce web-to-print solution for commercial printers.

Follett Virtual Bookstore

The Follett Virtual Bookstore supports educational institutions and schools with a platform for building an online bookstore or ecommerce site.

Ingram Micro Cloud Marketplace

Ingram Micro offers their Cloud Marketplace solution, providing an ecommerce platform for delivery of cloud services, infrastructure subscriptions (e.g. AWS), or related products.

ACCEO Acomba

ACCEO Solutions headquartered in Montreal now support the Acomba Accounting Suite, a software suite for SMBs featuring many integratable modules, including Acomba e-commerce, Acomba inventory and stock controls, Acomba orders management, and Acomba payroll module. Acomba is available…

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options