Best Ecommerce Platforms112Ecommerce is short for "electronic commerce." Ecommerce software comprises electronic storefronts that provide an e-commerce solution for merchants hosting a website on which consumer transactions are generated online, and have many features ancillary to this purpose.BlueBoard1https://media.trustradius.com/product-logos/Pd/hk/NJXAWTXNNRQ3.JPEGCreate Website Builder2https://media.trustradius.com/product-logos/4o/YH/3A9KBKTUEIR1.JPEG

Ecommerce Platforms

Best Ecommerce Platforms

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Ecommerce Platforms Overview

What are Ecommerce Platforms?

Ecommerce software allows merchants to display a product catalog and conduct transactions online. Most ecommerce transactions are B2C (business to consumer). Some also support more complex B2B (business to business) transactions with contract negotiation features, for example.


There are two general types of ecommerce platform: hosted and self-hosted open source:


  • Hosted ecommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted ecommerce solutions are more advanced, customizable, and free.

Ecommerce Websites

Ecommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted ecommerce platforms include a set of pre-made templates and themes for storefront design. The best ecommerce software for your online businesses depends on your use cases. There are many different aspects of an online storefront that different ecommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g. colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some ecommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most ecommerce platforms have standard security measures in place.

Ecommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • Ecommerce marketing tools

  • Ecommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your business's needs will present cost savings that may not be immediately apparent in the startup phase.

Ecommerce Products

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BlueBoard, from BlueBoard.io headquartered in France, is an ecommerce assortment tracking and competitor information collection tool.

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