eCommerce Platforms

Top Rated eCommerce Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 30 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(51-75 of 210) Sorted by Most Reviews

Elastic Path

Elastic Path is a privately held company that provides an enterprise level Java ecommerce platform. It is meant to integrate with many commonly used content management systems, like Adobe Marketing Cloud, OpenText, and Hippo.

cleverbridge

Cleverbridge is an enterprise eCommerce solution with subscription management capability to drive growth.

commercetools

commercetools is an omnichannel eCommerce platform with additional functionality like point-of-sale through cloud deployment.

Affirm

Affirm, headquartered in San Francisco, offers their dynamic payment system for ecommerce, supporting payments broken out into installments to accommodate shopper preference.

Apptha Marketplace

The Apptha Marketplace script is developed on the Magento platform, which the admin/marketplace owner rents to vendors. Vendors use that platform to sell their products to customers who visit their marketplace. For every successful transaction, the admin receives a commission.

LemonStand (Discontinued)

LemonStand was an eCommerce platform bulit for professionals with features such as design fliexiblity and checkout customization. LemonStand was acquired by Mailchimp March 2019, and June 2019 LemonStand was discontinued.

LightCMS (discontinued)

LightCMS, from NetSuite, was a cloud-based content management system for building websites and eCommerce storefronts. It is designed to be used by individuals, non-profits, and small to medium-sized businesses. The product has been discontinued.

CommerceV3

CommerceV3 is an all-in-one eCommerce platform that will both build and host store platforms.

AllProWebTools

AllProWebTools aims to offer a single platform for managing and growing a small business. Capabilities range from employee management and website SEO all the way to marketing and marketing analytics. Specific features include: customer tracking, order process tracking, newsletters,…

AspDotNetStorefront

AspDotNetStorefront is an eCommerce platform with multistore, multichannel, and multi device capabilities.

MyCommerce

MyCommerce is a low cost, quick-to-market, self-service ecommerce solution that is designed for companies who sell digital products and want to take their business into the largest global markets. The vendor’s value proposition is that they take the complexity out of global ecommerce…

Dokan

Dokan offers a front-end multi-vendor marketplace on WordPress, powered by WooCommerce. According to the vendor, the product enables you to build your own Amazon, Shopify, eBay, Magento-like marketplace in just 30 minutes. FEATURESMarketplace with Independent StoresFrontend Dashboard…

Big Cartel

Big Cartel is an eCommerce platform built for artists, such as artists, designers, and musicians, to build an online store.

Yahoo Small Business

Yahoo Small Business, now part of Verizon Media, is a website hosting solution for small businesses and retailers, supporting business email, basic or managed web hosting, a well as Wordpress and "Business Maker" web services.

X-Cart

X-Cart is an eCommerce and shopping cart platform built through PHP code.

Sku Grid

Sku Grid processes large number of product information per day (roughly 50mln items), analyzes that data and afterwards uses it to help its clients stay competitive in their respected marketplace, as well as having their price and stock information always up to date.Sku Grid works…

Klarna Checkout

Swedish company Klarna offers Klarna Checkout, a compliant and personalized ecommerce shopping cart solution.

Manage My Orders

Manage My Orders is an eCommerce platform with shopping cart, order management, and inventory management capabilities.

Shopio

Shopio is an all-in-one eCommerce solution. Some key features include: Storefront Design, Product Management, Hosting and Security, Order and Shipping, SEO and Social Media Marketing.

CIMM2

CIMM2 is an all-in-one eCommerce platform with ERP integration, advanced catalog functions, and inventory management.

Needle

Needle is an eCommerce platform built around targeted discoveries, tailored responses, and customer loyalties.

Capture Life

Capture Life from Royal Cyber is a retail eCommerce platform with interactivity, trackability, and data-driven analytics.

Acadaca

Acadaca is a front-end eCommerce platform with a flexible configuration with drag and drop merchandising.

Four51 OrderCloud, from Sitecore

Four51 OrderCloud is an eCommerce solution built around customer interactivity, now from Sitecore since the March, 2021 acquisition.

Orckestra

Orckestra eCommerce is a cloud-based eCommerce platform built to handle omni-channel experiences and product information management. It is owned and supported by Mediagrif, a Quebec -based technology company which acquired the company Orckestra and all of its properties in the summer…

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options