eCommerce Platforms

Best eCommerce Platforms include:

WooCommerce, BigCommerce, Shopify, Salesforce Commerce Cloud, Wix, and GoDaddy.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCcommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(1-25 of 180) Sorted by Most Reviews

commercetools
1 ratings
1 reviews
commercetools is an omnichannel eCommerce platform with additional functionality like point-of-sale through cloud deployment.
Flipkart Seller Hub
1 ratings
1 reviews
Indian ecommerce service Flipkart offers their Seller Hub to support sellers on the sight with full visibility, competitor and performance monitoring, listing adding and controls, and fulfillment support and tracking.
CommerceV3
1 ratings
1 reviews
CommerceV3 is an all-in-one eCommerce platform that will both build and host store platforms.
Custora
1 ratings
1 reviews
Custora is a lifecycle and predictive marketing platform focused on providing value for eCommerce-focused companies.
Klarna Checkout
2 ratings
1 reviews
Swedish company Klarna offers Klarna Checkout, a compliant and personalized ecommerce shopping cart solution.
AllProWebTools
4 ratings
1 reviews
AllProWebTools aims to offer a single platform for managing and growing a small business. Capabilities range from employee management and website SEO all the way to marketing and marketing analytics. Specific features include: customer tracking, order process tracking, newsletters, drip campaign…
Customer Focus
2 ratings
1 reviews
Customer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions. E-Commerce web stores are also included in the solution.
X-Cart
3 ratings
1 reviews
X-Cart is an eCommerce and shopping cart platform built through PHP code.
LightCMS
2 ratings
1 reviews
LightCMS, from NetSuite, is a cloud-based content management system for building websites and eCommerce storefronts. It is designed to be used by individuals, non-profits, and small to medium-sized businesses.
Apptha Marketplace
3 ratings
1 reviews
The Apptha Marketplace script is developed on the Magento platform, which the admin/marketplace owner rents to vendors. Vendors use that platform to sell their products to customers who visit their marketplace. For every successful transaction, the admin receives a commission.
AspDotNetStorefront
5 ratings
1 reviews
AspDotNetStorefront is an eCommerce platform with multistore, multichannel, and multi device capabilities.
LemonStand (Discontinued)
4 ratings
1 reviews
LemonStand was an eCommerce platform bulit for professionals with features such as design fliexiblity and checkout customization. LemonStand was acquired by Mailchimp March 2019, and June 2019 LemonStand was discontinued.
Big Cartel
3 ratings
1 reviews
Big Cartel is an eCommerce platform built for artists, such as artists, designers, and musicians, to build an online store.
Manage My Orders
Manage My Orders is an eCommerce platform with shopping cart, order management, and inventory management capabilities.
Shopio
Shopio is an all-in-one eCommerce solution. Some key features include: Storefront Design, Product Management, Hosting and Security, Order and Shipping, SEO and Social Media Marketing.
Needle
Needle is an eCommerce platform built around targeted discoveries, tailored responses, and customer loyalties.
Capture Life
Capture Life from Royal Cyber is a retail eCommerce platform with interactivity, trackability, and data-driven analytics.
Acadaca
Acadaca is a front-end eCommerce platform with a flexible configuration with drag and drop merchandising.
Four51 OrderCloud
Four51 OrderCloud is an eCommerce solution built around customer interactivity.
Orckestra
Orckestra eCommerce is a cloud-based eCommerce platform built to handle omni-channel experiences and product information management. It is owned and supported by Mediagrif, a Quebec -based technology company which acquired the company Orckestra and all of its properties in the summer of 2017.
Mi9 e-Commerce
Upshot Commerce offers an eCommerce platform for both B2C and B2B companies. The company also offers services.
InsiteCommerce
InsiteCommerce is an eCommerce solution built for enterprise-level manufacturers and distributors.
Aptean Truition Ecommerce (Discontinued)
Truition was an ecommerce software solution acquired by Aptean. It is no longer generally available.
Finestshops Managed E-Commerce Package
FinestShop’s ecommerce solution is designed for retailers, manufacturers and industrial suppliers who want to increase sales with a highly customizable storefront. According to the vendor, users can migrate their old store with the vendor’s zero-downtime migration service or get a brand new online s…
Zoey
Zoey is focused on solving one problem: making high-end eCommerce technology available to merchants without enterprise budgets. The vendor believes that entrepreneurs and small businesses are the heartbeat of the global economy and that these businesses have long been underserved by their eCommerce …

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options