eCommerce Platforms

TrustRadius Top Rated for 2023

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SAP Commerce Cloud

SAP Commerce Cloud (formerly Hybris) is designed to help businesses sell more goods, services, and digital content through every touchpoint, channel, and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.

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BigCommerce

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Pixpa

Pixpa is an all-in-one platform to create websites with an integrated e-commerce store, client galleries, blog, online stores without any coding knowledge. Pixpa aims to enable creators to manage their whole web presence from one seamless, versatile platform, hence saving time and…

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WorkArea

WorkArea (formerly WebLinc) is an e-commerce platform and services provider for fast growing online retailers. Its technologies and strategic expertise empower enterprise level companies running global, omnichannel commerce operations, B2C or B2B. It is a VTEX brand since the early…

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SHOPLAZZA

Shoplazza provides a shopping cart SaaS that help businesses build, market and manage their online stores by providing product sourcing, marketing, ERP, payment and shipping support.

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PaperWeight

PaperWeight is an advanced clone script tool for building an online essay or academic writing job platform. It was developed by one of India’s leading web solution providers, FATbit Technologies. PaperWeight is comprised of all the features of top essay writing job portals like EssayShark,…

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Tilda

Tilda website builder helps users build websites for business and media. With Tilda users can create long forms and articles, as well as landing pages, websites, blogs and all other kinds of content oriented web projects.

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Klarna Checkout

Swedish company Klarna offers Klarna Checkout, a compliant and personalized ecommerce shopping cart solution.

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Elastic Path

Elastic Path is a privately held company that provides an enterprise level Java ecommerce platform. It is meant to integrate with many commonly used content management systems, like Adobe Marketing Cloud, OpenText, and Hippo.

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Flipkart Seller Hub

Indian ecommerce service Flipkart offers their Seller Hub to support sellers on the sight with full visibility, competitor and performance monitoring, listing adding and controls, and fulfillment support and tracking.

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Cleverbridge

Cleverbridge is an enterprise eCommerce solution with subscription management capability to drive growth.

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commercetools

commercetools is an omnichannel eCommerce platform with additional functionality like point-of-sale through cloud deployment.

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CommerceHub

CommerceHub is an omnichannel retail platform for suppliers, manufacturers, and retailers. It has three pieces: ProductStream, DemandStream, and OrderStream. ProductStream connects retailers with suppliers and product data, allowing users to manage their online product catalog.…

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Apptha Marketplace

The Apptha Marketplace script is developed on the Magento platform, which the admin/marketplace owner rents to vendors. Vendors use that platform to sell their products to customers who visit their marketplace. For every successful transaction, the admin receives a commission.

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LemonStand (Discontinued)

LemonStand was an eCommerce platform bulit for professionals with features such as design fliexiblity and checkout customization. LemonStand was acquired by Mailchimp March 2019, and June 2019 LemonStand was discontinued.

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Dynamicweb

DynamicWeb is an all-in-one marketing, ecommerce, and content management platform from Dynamicweb Software. It is meant to integrate with existing ERP, CRM, or SharePoint to create a comprehensive and simplified solution for small to medium-sized businesses.

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AllProWebTools

AllProWebTools aims to offer a single platform for managing and growing a small business. Capabilities range from employee management and website SEO all the way to marketing and marketing analytics. Specific features include: customer tracking, order process tracking, newsletters,…

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LightCMS (discontinued)

LightCMS, from NetSuite, was a cloud-based content management system for building websites and eCommerce storefronts. It is designed to be used by individuals, non-profits, and small to medium-sized businesses. The product has been discontinued.

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MERGADO

Mergado Editor is designed to work with data feeds - for marketers, marketing agencies, online stores, affiliate campaign managers, developers, and others. Mergado can be used to optimize product data, map products and categories, or, with Mergado Order, manage orders from multiple…

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Customer Focus

Customer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions. E-Commerce web stores are also included in the solution.

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HomestayDNN

HomestayDNN software is an Airbnb clone, which the vendor states has all the features of Airbnb. Homestaydnn also has additional features; it supports google voice search, Host Verification, and Cancellation. It can be customised according to user requirements.

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iSpring Market

iSpring Market is an ecommerce platform for turning knowledge into steady revenue. The system is designed to be straightforward and help launch a digital marketplace quickly with a course catalog, user management, and promotion options. To start earning, the user uploads training…

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Price.com for Enterprise

Price.com for Enterprise uses machine learning and AI, offers product matching solutions to retailers, marketplaces, logistics companies, and other e-commerce enterprises, like price matching APIs. On the consumer side, Price.com's matching algorithm enables real-time price comparison…

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Sana Commerce Cloud

Sana Commerce is an eCommerce platform that provides an integrated shopping cart software for both Microsoft Dynamics and SAP.

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Zentail

Zentail is a commerce operations management (COM) platform that aims to simplify ecommerce. Features include PIM technology, listing, repricing, inventory management, supply chain and order management. Zentail integrates into various sales channels, like Amazon, eBay, Google Shopping,…

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Sku Grid

Sku Grid processes large number of product information per day (roughly 50mln items), analyzes that data and afterwards uses it to help its clients stay competitive in their respected marketplace, as well as having their price and stock information always up to date.Sku Grid works…

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Turbify

Turbify, formerly Yahoo Small Business, and now an Infinite Computer Solutions brand, is a website hosting solution for small businesses and retailers, supporting business email, basic or managed web hosting, a well as Wordpress and "Business Maker" web services.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About eCommerce Platforms

What are eCommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.

There are two general types of eCommerce platforms: hosted and self-hosted open source:

  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.
  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:

  • Managing larger inventories
  • Displaying multiple versions (e.g., colors and sizes) of the same item
  • Managing multiple stores
  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.

Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront
  • Product catalog
  • Online shopping cart
  • Online payment system or integration with a payment gateway
  • Order fulfillment and shipping management
  • Merchant interface/dashboard
  • eCommerce marketing tools
  • eCommerce business management
  • Customer behavior analytics and reporting
  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Software Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.

It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

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Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options