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Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Create a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send, and track subscriber emails while complying with the regulations that govern email outreach. Most email marketing tools do this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as ‘email blasts’.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. For example, if a subscriber clicks a link to download a whitepaper or buying guide within an email, or if they are part of your target audience. The simplest email marketing services are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, the definition of a ‘big’ email send can vary. For some vendors, a large batch of emails consists of a few hundred, while for others it could mean thousands or even millions. Therefore, make sure the email marketing platform you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) email editor. Advanced email marketing platforms include a landing page editor as well, and allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with third-party CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Software Features

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, cross-channel campaign orchestration, advanced analytics, and more.

Email Marketing vs. Social Media Marketing

Email marketing is also related to social media marketing activities. Where email marketing platforms govern all aspects of customer communication via email, social media marketing tools provide business with tools to monitor, interact with, and track customer engagement across social media channels. Software tools that specialize in social media advocacy or proportion activities also fall under the umbrella of social media marketing.


Though email marketing tools primarily focus on email communication, some tools provide a handful of social media marketing features as well. These may include capabilities like social posting and creating ad campaigns for platforms like Facebook, Instagram, LinkedIn, and Twitter. Some email marketing service providers will have integrations with third-party social media marketing products, or directly with social channels themselves.


While they focus on different methods of communication, the ultimate goal of these two types of marketing is similar. They both seek to help marketers gain a deeper connection to their customers or subscribers, nurture leads, and drive brand loyalty and revenue.

Email Marketing Platform Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these three key factors:


1. Contact List Size / Number of Emails: Make sure your email marketing software can support the number of contacts you have. The price of different email marketing tools will vary depending on the number of subscribers you have on your contact list, or the volume of emails you send per month. Typically, the larger these numbers are, the higher the cost.


2. Ease-of-Use: This means more than just having an intuitive interface, it involves actually having the features that make email marketing software cost-effective. Features like pre-designed email templates that are mobile-responsive, drag-and-drop editors, and native signup forms will make life easier for your marketing team and allow them to be more productive.


3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you primarily be sending direct emails? Or will you also use your email marketing software for website, social media, or event marketing? If so, make sure you invest in a tool that will help you achieve your goals across these programs.


Start an Email Marketing software comparison

Pricing Information

Email marketing software is typically priced on a monthly subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


There are a few free products available or paid products that offer free plans, though these tools usually limit the number of emails businesses can send per month. Free tools may also require senders to keep the email marketing tool’s branding in the footer.


On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for lists of up to 50,000 contacts. The cost of enterprise-level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (126-150 of 171)

We don't have enough ratings and reviews to provide an overall score.

CleverReach is an email marketing solution with features such as drag-and-drop design, contact management,

We don't have enough ratings and reviews to provide an overall score.

EmailDirect is an email marketing solution built around features such as workflow automation, social media integration, and audience segmentation.

We don't have enough ratings and reviews to provide an overall score.

Flexmail is an email marketing solution built around features such as email design and campaign creation, reporting and analysis, contact anagement, and survey capability.

We don't have enough ratings and reviews to provide an overall score.

GuruContact is a free email marketing solution available in Spanish designed for businesses of any size.

We don't have enough ratings and reviews to provide an overall score.

Inboxman is an email marketing solution with features such as a template builder, insightful analytics, and budget optimization.

We don't have enough ratings and reviews to provide an overall score.

INInbox is a marketing solution built around email marketing and contact management.

We don't have enough ratings and reviews to provide an overall score.

IntelliClick is a fully-featured email marketing solution with features such as email campaigns, calls to action, reporting analytics, and competitive comparisons.

We don't have enough ratings and reviews to provide an overall score.

JungleMail is a group newsletter and email solution built specifically to integrate with SharePoint. The vendor says JungleMail can be used for:Sending newsletters to SharePoint list recipients with open rate and link click analysisSending group emails to Active Directory security & distribution…

We don't have enough ratings and reviews to provide an overall score.

L-Soft LISTSERV is an email list management software deployed as a browser-based solution with features such as automatic subscription and bounce handling, subscriber activity reports, and customizable templates.

We don't have enough ratings and reviews to provide an overall score.

Mailing Manager is an email marketing solution built around creating and sending out email campaigns along with contact management.

We don't have enough ratings and reviews to provide an overall score.

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

We don't have enough ratings and reviews to provide an overall score.

Windsor Circle is an email marketing solution with features such as retention analytics, retention automation, and behavioral tracking.

We don't have enough ratings and reviews to provide an overall score.

ZetaHub is a cross-channel marketing campaign management solution. Along with technology developed by Zeta Interactive, the platform now integrates attribution and CRM functionality from technology acquired in the acquisition of the marketing and CRM divisions of eBay Enterprise (November 2015).

We don't have enough ratings and reviews to provide an overall score.

GEVME is a SaaS cloud-based platform that provides an integrated event solution for event registration, ticketing, email marketing, onsite preparations, etc., offered to various industries and businesses. Automated scoring, reporting, tracking the event leads, surveys, website building and many othe…

We don't have enough ratings and reviews to provide an overall score.

TriggMine is a triggered messaging solution for E-commerce. This solution is designed to drive website visitors to become buying customers. TriggMine addresses issues such as sign-up conversion, abandoned carts and increasing sales. This solution includes responsive email templates and rea…

We don't have enough ratings and reviews to provide an overall score.

Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organizations. This platform is built with agencies and brands in mind. Akero marketing software captures essential user data by creating digital and social media marketing campaigns that are personaliz…

We don't have enough ratings and reviews to provide an overall score.

SmarterHQ is designed to allow brands to automate web and email personalization. The SmarterHQ personalization engine analyzes online and offline activity to respond to individual customers with personalized content. Customers include Eddie Bauer, eBags, Chico’s, and Finish Line. The vendor also say…

We don't have enough ratings and reviews to provide an overall score.

Ungapped is a platform for email marketing, invitations, surveys, signup forms, and text messages. Users can create mailings, newsletters and invitations. This solution includes ready to use templates, and has a drag and drop editing tool. The survey tool allows users to produce and publish survey…

We don't have enough ratings and reviews to provide an overall score.

Firecart is marketing automation software targeted to B2C and eCommerce websites. The vendor aims to help its clients automate their sales and marketing strategy to attract new leads and generate more revenue from current customers and grow their business. Additionally, the vendor says their solutio…

We don't have enough ratings and reviews to provide an overall score.

Dialog Insight is an email marketing platform focused on allowing businesses to create personalized experiences for their customers. Capabilities include: Marketing Automation: Automated communications, such as welcome sequences or shopping cart abandonment follow-ups.Customer Insight: Database of c…

We don't have enough ratings and reviews to provide an overall score.

Gammadyne Mailer is software that is designed to automate a business's email marketing. It can send personalized email campaigns and process virtually any type of incoming email. The vendor’s value proposition is that this software is carefully crafted to achieve the highest delivery rate, and wil…

We don't have enough ratings and reviews to provide an overall score.

Wundermailing is a SaaS that is designed to use machine learning and predictive analytics to automatically optimize email and newsletter campaigns. It integrates with any email marketing software and uses the existing campaign data in combination with machine learning algorithms to predict customers…

We don't have enough ratings and reviews to provide an overall score.

SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each…

We don't have enough ratings and reviews to provide an overall score.

The LeadSparrow platform aims to help small/medium size businesses engage their customers in micro moments, generating high quality leads, sending marketing emails which make sense to the leads, and keeping taps on marketing machinery. The vendor aims to enable users to do all this without breaking …

TrustRadius Top Rated for 2020

2020 Top Rated Email Marketing Software

There are plenty of options out there, but here's our shortlist of the best Email Marketing Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.

Frequently Asked Questions


What is email marketing software?

Email marketing software allows marketers to create, plan, execute, and track the performance of email campaigns. This helps achieve outcomes like greater customer loyalty, increased brand awareness, and sales pipeline growth. Standard email marketing platform features include:

  • contact list segmentation
  • email templates
  • WYSIWYG email editor
  • content personalization
  • campaign builder
  • batch and blast email campaigns
  • email A/B testing
  • campaign analytics and reporting

What is the best email marketing platform?

There are plenty of email marketing software options available, here’s a list of the top-rated email marketing products based on end-user ratings and reviews:


While all of these products have a customer satisfaction score of 7.5 or higher, some may be better suited for either SMBs or enterprises. To see which products are more highly rated by SMB or enterprise reviewers, toggle between the ‘Small Business’ and ‘Enterprise’ view of the Email Marketing Software TrustMap.

What are the main benefits of using an email marketing service?

Email marketing software helps users automate parts of the email outreach process, such as sending mass amounts of emails at once, and tracking the performance of email campaigns. This allows marketers to save time executing their email campaigns so they can spend more time planning their email marketing strategy and personalizing content.


There are also several important outcomes email marketing tools help drive:

  • stronger relationships with customers
  • increased brand recognition
  • email campaigns optimized for performance and deliverability
  • affordable email outreach at scale
  • increased revenue growth from nurturing leads

Is email marketing the same as marketing automation?

Email marketing software and marketing automation software both offer email marketing capabilities. However, marketing automation provides a wider range of features covering areas like:

  • landing page creating
  • lead management
  • cross-channel campaign orchestration
  • social media marketing
  • advanced digital campaign analytics


One helpful distinction to make is that email marketing tools can be more budget-friendly for micro and small business than marketing automation software. Since marketing automation platforms have more extensive capabilities, they typically cost more than email marketing products designed for small businesses.

How much does email marketing software cost?

Some vendors like Mailchimp and Campaign Monitor offer free versions of their email marketing platform, but with limited functionality. Paid email marketing software can start as low as $10/mo for smaller list sizes (around 500 contacts) for basic plans. This can range up to multiple hundreds of dollars per month, depending on the number of contacts and level of functionality required.


‘Professional’ and ‘Enterprise’ tier plans will cost more but include advanced features like A/B or multivariate testing, retargeting ads, advanced contact segmentation, and premium customer support.