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Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (126-150 of 168)

We don't have enough ratings and reviews to provide an overall score.

Mass Mailer is an email marketing solution built to eliminate mass email limitations in Salesforce.

We don't have enough ratings and reviews to provide an overall score.

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

We don't have enough ratings and reviews to provide an overall score.

GuruContact is a free email marketing solution available in Spanish designed for businesses of any size.

We don't have enough ratings and reviews to provide an overall score.

Elite Email is a cloud-based email and mobile marketing solution from the Canadian company of the same name founded in 2003, used to manage mailing lists, create marketing campaigns and send emails and SMS without need of technical skills, and track results with real-time analytics. As expected, ...

We don't have enough ratings and reviews to provide an overall score.

Campaigndock is a marketing automation platform that includes email marketing, landing pages, surveys, lead qualification, and web tracking capabilities.

We don't have enough ratings and reviews to provide an overall score.

Emercury in New Jersey supports high volume email marketers with their eponymous product, with services ranging from high volume blasting of CAN-SPAM compliant mass emails, to more tailored and personalized email marketing campaign management, survey building, and transactional emails. Emercury o...

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EasyMail7 from the Belarusian G-Lock Software founded in 2009 is used by more than 7,500 customers as in-house email marketing automation Platform for Windows to manage contacts, send emails and track results. It features the email marketing essentials of newsletter sending, campaign scheduling a...

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Impactia provides enhanced email capabilities by adding branding and promotions.

We don't have enough ratings and reviews to provide an overall score.

ZetaHub is a cross-channel marketing campaign management solution. Along with technology developed by Zeta Interactive, the platform now integrates attribution and CRM functionality from technology acquired in the acquisition of the marketing and CRM divisions of eBay Enterprise (November 2015).

We don't have enough ratings and reviews to provide an overall score.

Ungapped provides a platform for email marketing, invitations, surveys, signup forms, and text messages. The company aims to make the day-to-day running of a business less messy and more holistic so growing businesses can focus on growth creating exceptional customer experiences.

We don't have enough ratings and reviews to provide an overall score.

Canvass provides eCommerce marketing automation software. The company was founded with a vision of helping businesses understand and target their customers better.

We don't have enough ratings and reviews to provide an overall score.

Dialog Insight develops customer acquisition, data analysis and personalized communication solutions that can improve the effectiveness of a company's digital marketing programs and increase their clients engagement. The application offers multiple client relationship management solutions with ...

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FanBridge was founded in 2006 as a fan outreach and monetization platform, deployed to gain, retain, and engage fans. By intention it is meant for entities in the creative professions, and others as well who muster fans and depend on these relationships. Some tools subsumed under Fanbridge are: F...

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Ennect™, a division of Elliance®, Inc., is an award-winning marketing software for mail broadcast, event marketing, surveys and sweepstakes for small and medium-sized organizations. Ennect Mail, Ennect Survey, Ennect Event and Ennect Sweeps work alone or together to allow marketers to easily crea...

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GatorMail is an email marketing product from Communigator, a relatively small UK company founded in 2006, which features the ability to launch dynamic, mobile-accessible email campaigns. GatorMail also supports advanced segmentation, A/B testing, landing pages, triggered emails, sharing across so...

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IntelliClick is a fully-featured email marketing solution with features such as email campaigns, calls to action, reporting analytics, and competitive comparisons.

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TriggMine provides an automated email marketing solution for E-commerce. The company was founded in 2013 and based in Kiev, Ukraine.

We don't have enough ratings and reviews to provide an overall score.

LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

We don't have enough ratings and reviews to provide an overall score.

Windsor Circle is an email marketing solution with features such as retention analytics, retention automation, and behavioral tracking.

We don't have enough ratings and reviews to provide an overall score.

SmarterHQ aims to make it easy for brands to automate web and email personalization. The vendor says their personalization engine analyzes online and offline activity to respond to individual customers with personalized content. Customers include Eddie Bauer, eBags, Chico’s, and Finish Line. The...

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Envoke.com develops products and services that increase the quality and quantity of leads generated through customer websites. Our focus is the following key areas: Search-marketing-based lead generation to increase the volume of targeted traffic to our clients’ websites. Automated email marke...

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Gammadyne Corporation is a developer of productivity applications for the Windows platform. Since 1998, the company's unique approach to software development has produced a variety of mature and highly useful products that appeal to a broad spectrum of users. Gammadyne Mailer, the company's fla...

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pmOne Analytics provides, Wundermailing, a cloud-based solution for optimizing email and newsletter campaigns.

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SwiftERM is the predictive analytics application specifically for ecommerce. It’s a simple proposition; identify the products each individual consumer will buy next and when, then send them details of those items at precisely the right moment. There company offers a 30-day free trial to validate ...