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Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:


  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.


Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.


Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point, depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.

Email Marketing Products

Listings (126-150 of 163)

We don't have enough ratings and reviews to provide an overall score.

Elite Email is a cloud-based email and mobile marketing solution from the Canadian company of the same name founded in 2003, used to manage mailing lists, create marketing campaigns and send emails and SMS without need of technical skills, and track results with real-time analytics. As expected, ...

We don't have enough ratings and reviews to provide an overall score.

Campaigndock is a marketing automation platform that includes email marketing, landing pages, surveys, lead qualification, and web tracking capabilities.

We don't have enough ratings and reviews to provide an overall score.

Emercury in New Jersey supports high volume email marketers with their eponymous product, with services ranging from high volume blasting of CAN-SPAM compliant mass emails, to more tailored and personalized email marketing campaign management, survey building, and transactional emails. Emercury o...

We don't have enough ratings and reviews to provide an overall score.

EasyMail7 from the Belarusian G-Lock Software founded in 2009 is used by more than 7,500 customers as in-house email marketing automation Platform for Windows to manage contacts, send emails and track results. It features the email marketing essentials of newsletter sending, campaign scheduling a...

We don't have enough ratings and reviews to provide an overall score.

Impactia provides enhanced email capabilities by adding branding and promotions.

We don't have enough ratings and reviews to provide an overall score.

ZetaHub is a cross-channel marketing campaign management solution. Along with technology developed by Zeta Interactive, the platform now integrates attribution and CRM functionality from technology acquired in the acquisition of the marketing and CRM divisions of eBay Enterprise (November 2015).

We don't have enough ratings and reviews to provide an overall score.

Ungapped is a platform for email marketing, invitations, surveys, signup forms, and text messages. Users can create mailings, newsletters and invitations. This solution includes ready to use templates, and has a drag and drop editing tool. The survey tool allows users to produce and publish sur...

We don't have enough ratings and reviews to provide an overall score.

Firecart is marketing automation software targeted to B2C and eCommerce websites. The vendor aims to help its clients automate their sales and marketing strategy to attract new leads and generate more revenue from current customers and grow their business. Additionally, the vendor says their solu...

We don't have enough ratings and reviews to provide an overall score.

Dialog Insight is an email marketing platform focused on allowing businesses to create personalized experiences for their customers. Capabilities include: Marketing Automation: Automated communications, such as welcome sequences or shopping cart abandonment follow-ups.Customer Insight: Database o...

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FanBridge was founded in 2006 as a fan outreach and monetization platform, deployed to gain, retain, and engage fans. By intention it is meant for entities in the creative professions, and others as well who muster fans and depend on these relationships. Some tools subsumed under Fanbridge are: F...

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GatorMail is an email marketing product from Communigator, a relatively small UK company founded in 2006, which features the ability to launch dynamic, mobile-accessible email campaigns. GatorMail also supports advanced segmentation, A/B testing, landing pages, triggered emails, sharing across so...

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IntelliClick is a fully-featured email marketing solution with features such as email campaigns, calls to action, reporting analytics, and competitive comparisons.

We don't have enough ratings and reviews to provide an overall score.

TriggMine is a triggered messaging solution for E-commerce. This solution is designed to drive website visitors to become buying customers. TriggMine addresses issues such as sign-up conversion, abandoned carts and increasing sales. This solution includes responsive email templates and ...

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LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

We don't have enough ratings and reviews to provide an overall score.

Windsor Circle is an email marketing solution with features such as retention analytics, retention automation, and behavioral tracking.

We don't have enough ratings and reviews to provide an overall score.

SmarterHQ is designed to allow brands to automate web and email personalization. The SmarterHQ personalization engine analyzes online and offline activity to respond to individual customers with personalized content. Customers include Eddie Bauer, eBags, Chico’s, and Finish Line. The vendor also ...

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Envoke offers marketing automation software used for lead generation, managing leads for sales teams, and revenue attribution to predictably improve results.Envoke says it helps users rise above the complexity of marketing automation by delivering:a state-based approach to automated nurture progr...

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Gammadyne Mailer is software that is designed to automate a business's email marketing. It can send personalized email campaigns and process virtually any type of incoming email. The vendor’s value proposition is that this software is carefully crafted to achieve the highest delivery rate, and ...

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Wundermailing is a SaaS that is designed to use machine learning and predictive analytics to automatically optimize email and newsletter campaigns. It integrates with any email marketing software and uses the existing campaign data in combination with machine learning algorithms to predict custom...

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SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from e...

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The LeadSparrow platform aims to help small/medium size businesses engage their customers in micro moments, generating high quality leads, sending marketing emails which make sense to the leads, and keeping taps on marketing machinery. The vendor aims to enable users to do all this without breaki...

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From creating landing pages to capture leads to running email campaigns that nurture new customers—LeadFox aims to make deploying online marketing strategy easy and automatic. According to the vendor, LeadFox was created to address the issue of using multiple point solutions (that may be messy to...

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ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates, and provi...