Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.Campaigndock1https://media.trustradius.com/product-logos/RZ/jk/BBQNG0DIJFJW-180x180.JPEGBoingnet2https://media.trustradius.com/product-logos/Ai/3T/3N4KXFW5GCXW-180x180.JPEGPredictive Response Adaptive Mailer3https://media.trustradius.com/vendor-logos/2d/4g/HW1FF7QQE44U.pngrasa.io Newsbriefs4https://media.trustradius.com/product-logos/Hm/T4/ENSVG4T6CE8E-180x180.JPEGChainlink Relationship Marketing Platform5https://media.trustradius.com/product-logos/oN/Nl/4BSSVBEOB5XW-180x180.JPEGSmarterHQ6https://media.trustradius.com/product-logos/Lr/SX/DDAX47PK2LWJ-180x180.PNGAltvia Correspond Investor Edition7https://media.trustradius.com/vendor-logos/b1/U3/GT1CZIRP2AJC-180x180.JPEGEmailGreen8https://media.trustradius.com/product-logos/mf/eo/SKFF4NTT27IT-180x180.PNGTaximail9https://media.trustradius.com/product-logos/kp/5X/5VMF1J8900PN-180x180.JPEGImpactia10https://media.trustradius.com/vendor-logos/30/6t/QTEASFG1RJ4U.pngZetaHub11https://media.trustradius.com/vendor-logos/5t/eI/F9DUN03VNLBT-180x180.JPEGGEVME12https://media.trustradius.com/product-logos/AT/lL/GCK6TXJQRR52-180x180.PNGTriggMine13https://media.trustradius.com/product-logos/fD/7z/SO0RJI9ZSO43-180x180.PNGGammadyne Mailer14https://media.trustradius.com/product-logos/BD/5g/ENPJR02LJ7UJ-180x180.PNGSeoSamba Email Marketing Software15https://media.trustradius.com/product-logos/sp/98/2HAX4GQ09GB6-180x180.JPEGLeadFox16https://media.trustradius.com/product-logos/0U/MD/NC618T7R0N5L-180x180.JPEGActiveTrail17https://media.trustradius.com/product-logos/Zw/H1/FQVCTCKRM35B-180x180.JPEGe-shot18https://media.trustradius.com/product-logos/kZ/aX/0GFFTVBGZVGI-180x180.JPEGAkero Labs19https://media.trustradius.com/product-logos/Y9/Vd/ECPA81DLTGFP-180x180.JPEGUniSender20https://media.trustradius.com/product-logos/lg/c7/G1TGKTQOZUS1-180x180.JPEGSharpSpring Mail+ (formerly GraphicMail)21https://media.trustradius.com/vendor-logos/h2/du/V211RLR5BTWI-180x180.PNGJungleMail22https://media.trustradius.com/product-logos/TH/RD/2O9MN70P1HNC-180x180.JPEGLeadSparrow23https://media.trustradius.com/product-logos/kY/fs/4ILHAT2IJJFI-180x180.JPEGSwiftERM24https://media.trustradius.com/product-logos/gF/uq/OOW255HL4KWI-180x180.PNGEnnect Mail25https://media.trustradius.com/vendor-logos/ky/ij/CP7PBH3ZJDN2.png

Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Email Marketing Software Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these 3 key factors:

1. Contact List Size / Number of Emails: Make sure your email marketing software can support your needs. Many tools’ pricings are differentiated by the number of users you have on your contact list, or the amount of emails you send per month. Typically, the larger these numbers are, the higher the cost.

2. Ease-of-Use: This means more than just having the ubiquitous intuitive interface, and actually having the features that make email marketing software cost-effective. Compare tools features against those that make your life easier such as pre-designed templates that are mobile-responsive, drag and drop capabilities, and native signup forms.

3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you use your tool only for direct emails, or website marketing, event marketing, or other online avenues such as social media and advertisements.

Start an Email Marketing software comparison

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (126-150 of 170)

We don't have enough ratings and reviews to provide an overall score.

Campaigndock is a marketing automation platform that includes email marketing, landing pages, surveys, lead qualification, and web tracking capabilities.

We don't have enough ratings and reviews to provide an overall score.

Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.

We don't have enough ratings and reviews to provide an overall score.

Adaptive Mailer from Predictive Response is an email marketing automation solution that integrates with Salesforce and is available on the SalesForce AppExchange. It allows the user to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture prospects. Though d…

We don't have enough ratings and reviews to provide an overall score.

rasa uses Artificial Intelligence to send industry-relevant email newsbriefs to your community members or subscribers. The vendor says that once they identify your industry’s top news outlets, rasa artificial intelligence hand-picks the most relevant articles from those sources for each of your memb…

We don't have enough ratings and reviews to provide an overall score.

SmarterHQ is designed to allow brands to automate web and email personalization. The SmarterHQ personalization engine analyzes online and offline activity to respond to individual customers with personalized content. Customers include Eddie Bauer, eBags, Chico’s, and Finish Line. The vendor also say…

We don't have enough ratings and reviews to provide an overall score.

Altiva Correspond Investor Edition aims to help you bridge the gap between your CRM, front-office activities and legacy accounting system. According to the vendor, with this communication tool, you can easily generate personalized Capital Call Notices, Distribution Notices, K­1s, Quarterly/Annual Re…

We don't have enough ratings and reviews to provide an overall score.

EmailGreen is a web-based application that enables business owners to organize their contacts in the EmailGreen CRM, create customized email marketing campaigns, incorporate mobile marketing into their strategy, engage in social media, and much more using the EmailGreen platform.The vendor says no m…

We don't have enough ratings and reviews to provide an overall score.

Taximail is designed to present a powerful and reliable digital marketing automation platform for businesses. The vendor describes the following benefits they aim to provide with Taximail: Send emails faster for 150 emails per hour Technical and strategy support provided in less than 2 hours …

We don't have enough ratings and reviews to provide an overall score.

Impactia provides enhanced email capabilities by adding branding and promotions.

We don't have enough ratings and reviews to provide an overall score.

ZetaHub is a cross-channel marketing campaign management solution. Along with technology developed by Zeta Interactive, the platform now integrates attribution and CRM functionality from technology acquired in the acquisition of the marketing and CRM divisions of eBay Enterprise (November 2015).

We don't have enough ratings and reviews to provide an overall score.

GEVME is a SaaS cloud-based platform that provides an integrated event solution for event registration, ticketing, email marketing, onsite preparations, etc., offered to various industries and businesses. Automated scoring, reporting, tracking the event leads, surveys, website building and many othe…

We don't have enough ratings and reviews to provide an overall score.

TriggMine is a triggered messaging solution for E-commerce. This solution is designed to drive website visitors to become buying customers. TriggMine addresses issues such as sign-up conversion, abandoned carts and increasing sales. This solution includes responsive email templates and rea…

We don't have enough ratings and reviews to provide an overall score.

Gammadyne Mailer is software that is designed to automate a business's email marketing. It can send personalized email campaigns and process virtually any type of incoming email. The vendor’s value proposition is that this software is carefully crafted to achieve the highest delivery rate, and wil…

We don't have enough ratings and reviews to provide an overall score.

SeoSamba’s email marketing software aims to let you send beautiful emails to your contact lists. The company charges by how many emails you send and not how many contacts you store. The vendor says its key capabilities include: Upload your lists or create contacts, select one of the available mobi…

We don't have enough ratings and reviews to provide an overall score.

From creating landing pages to capture leads to running email campaigns that nurture new customers—LeadFox aims to make deploying online marketing strategy easy and automatic. According to the vendor, LeadFox was created to address the issue of using multiple point solutions (that may be messy to in…

We don't have enough ratings and reviews to provide an overall score.

ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates, and provides…

We don't have enough ratings and reviews to provide an overall score.

e-shot™ is an email marketing platform focused on offering intelligent automation, intuitive design tools, and advanced reporting. The company is UK-based and leverages email and SMS marketing expertise to help its customers, large and small, develop beautiful, successful campaigns. The product in…

We don't have enough ratings and reviews to provide an overall score.

Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organizations. This platform is built with agencies and brands in mind. Akero marketing software captures essential user data by creating digital and social media marketing campaigns that are personaliz…

We don't have enough ratings and reviews to provide an overall score.

UniSender is a simple solution for Email campaigns. This is an all-in-one marketing platform for personalized Email, SMS campaigns, and lead generation. The vendor promises that UniSender offers the following: Emails in mobile format. It has 100+ ready-to-use templates ideally suited for a busin…

We don't have enough ratings and reviews to provide an overall score.

SharpSpring Mail+ (formerly GraphicMail) is a marketing email campaign management system that offers a simple and easy to learn multi-channel campaign platform (SMS, social networking) to over 30,000 customers across 12 international support networks. Free templates are available for all GraphicMail…

We don't have enough ratings and reviews to provide an overall score.

JungleMail is a group newsletter and email solution built specifically to integrate with SharePoint. The vendor says JungleMail can be used for:Sending newsletters to SharePoint list recipients with open rate and link click analysisSending group emails to Active Directory security & distribution…

We don't have enough ratings and reviews to provide an overall score.

The LeadSparrow platform aims to help small/medium size businesses engage their customers in micro moments, generating high quality leads, sending marketing emails which make sense to the leads, and keeping taps on marketing machinery. The vendor aims to enable users to do all this without breaking …

We don't have enough ratings and reviews to provide an overall score.

SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each…

TrustRadius Top Rated for 2019

2019 Top Rated Email Marketing Software

There are plenty of options out there, but here's our shortlist of the best Email Marketing Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.