Email Marketing Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 10)

1
SMTP2GO

SMTP2GO is a dedicated outbound email serverSMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery.The SMTP2GO support team offers 24/7 assistance…

2
Litmus

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

3
Klaviyo

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers…

4
Intercom

Intercom creates modern Customer Service software that aims to redefine how businesses support their customers. The platform connects businesses directly to customers using powerful messaging and automation. According to the vendor, Intercom enables teams to scale support without…

5
Iterable

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

All Products

(126-150 of 606)

126
AdSigner Email Signature

AdSigner turns email signatures into a new advertising potential. It is a powerful email signature management tool, offering user management, scheduled marketing campaigns across signatures and banners, in-depth analytics, and a selection of customisable templates.

127
SendFox

A tool to automatically send customized emails to subscribers, followers, and fans. SendFox is an email marketing tool designed specifically for content creators that lets users compose and send unlimited customized emails. SendFox combines automation and customization to help…

128
beehiiv

beehiiv is an email newsletter content creation and distribution platform from the company of the same name in New York. It boasts a sleek minimalist editor with flexibility, and customization, and a no-code template editor used to build a newsletter. Users can create content exclusively…

Explore recently added products

129
Dotdigital

Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data…

130
PostUp

Email marketing and audience development solution to grow, engage and monetize audiences​

131
Kartra

Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.

132
APSIS Pro

APSIS Pro is an email marketing solution that drives measurable ROI through personalized emails and organized workflows.

133
Marsello
0 reviews

Marsello is a marketing solution for small and medium sized retailers, that helps them sell more in-store and online. Retailers can run targeted and timely marketing with data-driven automation, email, SMS, & loyalty programs and now, social media management. Capabilities encompass…

134
EcoSend
0 reviews

EcoSend is a climate-conscious email marketing platform that aims to reduce and offset carbon emissions. It uses energy-efficient infrastructure and carbon offsets to minimise environmental impact. Businesses can create professional emails, automate campaigns, and track performance…

135
Neoletter
0 reviews

Marketing Automation and Email MarketingNeoletter is a Booster for Lead Generation and Customer Communication.It allows users to target customers and prospects in a personalized way. With a single button click unlimited emails can be sent, new web forms can be sent, segment contacts…

136
Inxmail
0 reviews

As an e-mail marketing specialist, Inxmail offers software solutions and services from consulting to implementation. The solution boasts more than 2,000 customers worldwide who use it to create personalized newsletters, automated campaigns and transactional emails. They rely on…

137
MC Wishlist
0 reviews

MC Lists (aka MC WooCommerce Wishlist) is a WordPress plugin that enhances the shopping experience of customers. With its Wishlist Button, Multi-list Button, and Save for later Button features, users can save products they're interested in and track items they plan to purchase in…

138
ReplyForce
0 reviews

DemandScience, a B2B demand generation company, released ReplyForce in May of 2023, a free email tool designed to accelerate growth for small and mid-sized businesses. The new solution will provide each user with 100 free contacts matched to their target audiences every month and…

139
WebMaxy eGrowth

WebMaxy eGrowth empowers eCommerce brands with a marketing platform used to automate marketing, enhance customer experience, and drive growth with first-party data. The software provides a view of customers' journeys and enables users to offer personalized discounts and offers, and…

140
Critical Impact

Critical Impact enhances and simplifies email marketing campaigns with tools used to manage email and SMS lists, send personalized and automated emails, along with text messages (SMS) for marketing campaigns. Its subscriber scoring algorithms will mine the user's data to identify…

141
Finalsite Messages

Finalsite Messages is an email marketing solution used to keep a school community engaged and informed through custom, accessible and mobile-friendly emails and newsletters.

142
UniOne Email API

UniOne is created to let users send vast amounts of emails through API/SMTP at speed, boasting high deliverability and caring support. Designed for developers and marketers, UniOne deals with all transactional, trigger, and promo emails when integrated into CMS, CRM, CDP, or any…

143
Mailzy
0 reviews

A solution used to create and send newsletters to promote discount coupons, promotional operations, product releases, events... then analyze opening and click statistics. No subscription. No monthly plan.Pay As You Go from 0,1 cents per send.50 sends offered to try Mailzy for free.…

144
Emailcampaigns.eu

Emailcampaigns.eu is an email marketing solution, a software platform focused on providing newsletters designed to optimize sending bulk emails. The vendor states users can take advantage of responsive and attractive free email templates, personalize content with drag&drop…

145
WowSender
0 reviews

WowSender helps users build an email marketing strategy online to foster relationships with customers and prospects through targeted, personalized messages. The vendor states its mission is to help small and medium-sized businesses succeed with their email campaigns. WowSender helps…

146
EmailGreen
0 reviews

EmailGreen is a web-based application that enables business owners to organize their contacts in the EmailGreen CRM, create customized email marketing campaigns, incorporate mobile marketing into their strategy, engage in social media, and much more using the EmailGreen platform.…

147
Outpost
0 reviews

Email management for growing businessesOutpost makes it easy to track, organize, and coordinate responses to customer emails. Never miss a message or duplicate a responseSee when team members respond to any email in any shared inbox. This prevents two people from replying to the…

148
Automizy
0 reviews

Automizy is an email marketing platform for SMBs and consultants. According to the vendor, key differentiators include:Intuitive: Automizy’s platform is intuitively designed so even the most novice user can quickly produce slick, effective campaigns with ease. Ingenuity: The email…

149
Taximail
0 reviews

Taximail is designed to present a reliable digital marketing automation platform for businesses. The vendor describes the following benefits they aim to provide with Taximail: Send emails faster for 2,500 emails per minute Technical and strategy support provided in less than…

150
MOVology
0 reviews

No More Lost Leads! From MOVology, Capture is a patented software that creates a safety net for lead generation and traffic spend. The software provides users with a way to identify and remarket to their lost web traffic, reinforcing lead generation strategies for a stronger ROI…

Email Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Email Marketing Software

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.

The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Create a one-to-one sense of connection with individual customers.
  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send, and track subscriber emails while complying with the regulations that govern email outreach. Most email marketing tools do this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as ‘email blasts’.

Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. For example, if a subscriber clicks a link to download a whitepaper or buying guide within an email, or if they are part of your target audience. The simplest email marketing services are designed for sending newsletters or advertisements.

All email marketing tools facilitate ‘big’ sends. However, the definition of a ‘big’ email send can vary. For some vendors, a large batch of emails consists of a few hundred, while for others it could mean thousands or even millions. Therefore, make sure the email marketing platform you choose will work for your list size without causing performance issues or breaking the bank.

Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) email editor. Advanced email marketing platforms include a landing page editor as well, and allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with third-party CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Software Features

  • Subscriber and list management
  • Contact segmentation
  • Email marketing templates
  • Visual editor or WYSIWYG interface
  • Content/image library
  • Dynamic content/personalization
  • A/B testing
  • Mobile optimization
  • Autoresponders
  • Triggered drip sequences
  • Campaign tracking/reporting
  • CRM integration
  • CAN-SPAM compliance
  • SPAM testing
  • Email client testing
  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, cross-channel campaign orchestration, advanced analytics, and more.

Email Marketing vs. Social Media Marketing

Email marketing is also related to social media marketing activities. Where email marketing platforms govern all aspects of customer communication via email, social media marketing tools provide business with tools to monitor, interact with, and track customer engagement across social media channels. Software tools that specialize in social media advocacy or proportion activities also fall under the umbrella of social media marketing.

Though email marketing tools primarily focus on email communication, some tools provide a handful of social media marketing features as well. These may include capabilities like social posting and creating ad campaigns for platforms like Facebook, Instagram, LinkedIn, and Twitter. Some email marketing service providers will have integrations with third-party social media marketing products, or directly with social channels themselves.

While they focus on different methods of communication, the ultimate goal of these two types of marketing is similar. They both seek to help marketers gain a deeper connection to their customers or subscribers, nurture leads, and drive brand loyalty and revenue.

Email Marketing Platform Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these three key factors:

1. Contact List Size / Number of Emails: Make sure your email marketing software can support the number of contacts you have. The price of different email marketing tools will vary depending on the number of subscribers you have on your contact list, or the volume of emails you send per month. Typically, the larger these numbers are, the higher the cost.

2. Ease-of-Use: This means more than just having an intuitive interface, it involves actually having the features that make email marketing software cost-effective. Features like pre-designed email templates that are mobile-responsive, drag-and-drop editors, and native signup forms will make life easier for your marketing team and allow them to be more productive.

3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you primarily be sending direct emails? Or will you also use your email marketing software for website, social media, or event marketing? If so, make sure you invest in a tool that will help you achieve your goals across these programs.

Start an Email Marketing software comparison

Pricing Information

Email marketing software is typically priced on a monthly subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.

There are a few free products available or paid products that offer free plans, though these tools usually limit the number of emails businesses can send per month. Free tools may also require senders to keep the email marketing tool’s branding in the footer.

On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for lists of up to 50,000 contacts. The cost of enterprise-level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

g

Related Categories

Frequently Asked Questions

What is email marketing software?

Email marketing software allows marketers to create, plan, execute, and track the performance of email campaigns. This helps achieve outcomes like greater customer loyalty, increased brand awareness, and sales pipeline growth. Standard email marketing platform features include:

  • contact list segmentation
  • email templates
  • WYSIWYG email editor
  • content personalization
  • campaign builder
  • batch and blast email campaigns
  • email A/B testing
  • campaign analytics and reporting

What is the best email marketing platform?

There are plenty of email marketing software options available, here’s a list of the top-rated email marketing products based on end-user ratings and reviews:


While all of these products have a customer satisfaction score of 7.5 or higher, some may be better suited for either SMBs or enterprises. To see which products are more highly rated by SMB or enterprise reviewers, toggle between the ‘Small Business’ and ‘Enterprise’ view of the Email Marketing Software TrustMap.

What are the main benefits of using an email marketing service?

Email marketing software helps users automate parts of the email outreach process, such as sending mass amounts of emails at once, and tracking the performance of email campaigns. This allows marketers to save time executing their email campaigns so they can spend more time planning their email marketing strategy and personalizing content.


There are also several important outcomes email marketing tools help drive:

  • stronger relationships with customers
  • increased brand recognition
  • email campaigns optimized for performance and deliverability
  • affordable email outreach at scale
  • increased revenue growth from nurturing leads

Is email marketing the same as marketing automation?

Email marketing software and marketing automation software both offer email marketing capabilities. However, marketing automation provides a wider range of features covering areas like:

  • landing page creating
  • lead management
  • cross-channel campaign orchestration
  • social media marketing
  • advanced digital campaign analytics


One helpful distinction to make is that email marketing tools can be more budget-friendly for micro and small business than marketing automation software. Since marketing automation platforms have more extensive capabilities, they typically cost more than email marketing products designed for small businesses.

How much does email marketing software cost?

Some vendors like Mailchimp and Campaign Monitor offer free versions of their email marketing platform, but with limited functionality. Paid email marketing software can start as low as $10/mo for smaller list sizes (around 500 contacts) for basic plans. This can range up to multiple hundreds of dollars per month, depending on the number of contacts and level of functionality required.


‘Professional’ and ‘Enterprise’ tier plans will cost more but include advanced features like A/B or multivariate testing, retargeting ads, advanced contact segmentation, and premium customer support.