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Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

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Email Marketing Products

Listings (151-168 of 168)

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LeadSparrow, Inc. provides email marketing software. The company was founded in 2015.

We don't have enough ratings and reviews to provide an overall score.

LeadFox provides email marketing and landing page software. The company was founded in 2015 and is based in Sherbrooke, Quebec.

We don't have enough ratings and reviews to provide an overall score.

ActiveTrail provides a multilingual email marketing platform. The company was founded in 2004, as a side project by the RealCommerce group.

We don't have enough ratings and reviews to provide an overall score.

CRM, Marketing Automation, Email Marketing, and more! The GreenRope Business Operating System. GreenRope® offers small business owners an all-in-one solution at an affordable price. GreenRope® is a powerful, web-based application that allows business owners to consolidate their customer databas...

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We at KlientScape Software are a team that believes in enriching lives, simplifying work and management through the use of clever and well thought out software and web apps. We specialise in building custom-build and packaged software to suit every need and Websites that are built from scratch bu...

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We help people succeed in business with market-leading software from our headquarters in Eugene, Oregon. Since its creation in 1988, Palo Alto Software has grown to a respected provider of small business tools worldwide with the single goal of helping other small businesses grow and become succes...

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e-shot™ is an email marketing platform focused on offering intelligent automation, intuitive design tools, and advanced reporting. The company is UK-based and leverages email and SMS marketing expertise to help its customers, large and small, develop beautiful, successful campaigns. The product...

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SeoSamba provides SambaSaaS, SeoToaster, NewsBlaster and AffiliGo. Their solutions are designed to help web agencies, etailers, franchises and enterprises build, manage and optimize websites for top search engine optimization. Founded in 2008, SeoSamba is based in Dover, DE.

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Automizy is an email marketing platform for SMBs and consultants. According to the vendor, key differentiators include:Intuitive: Automizy’s platform is intuitively designed so even the most novice user can quickly produce slick, effective campaigns with ease. Ingenuity: The email marketing sof...

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PostUp delivers email and audience development solutions for publishing & media brands. The vendor promises to help you reach, grow, engage, and monetize your audience directly with first-party data. The vendor says the PostUp platform is built to fit the needs of publishers: Integrations. P...

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UniSender is a simple solution for Email campaigns. This is an all-in-one marketing platform for personalized Email, SMS campaigns, and lead generation. The vendor promises that UniSender offers the following: Emails in mobile format. It has 100+ ready-to-use templates ideally suited for a bu...

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Within 24 hours you can see how many leads you have lost. Its takes minutes to install. #1 Cloud based software lead generation. Get more leads. Capture® is the first ever patented software that creates a safety net for your lead generation and traffic spend. Finally there is a way to identify an...

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DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all ...

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rasa uses Artificial Intelligence to send industry-relevant email newsbriefs to your community members or subscribers. Once we identify your industry’s top news outlets, rasa artificial intelligence hand picks the most relevant articles from those sources for each of your members. No two emails a...

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Taximail is designed to present a powerful and reliable digital marketing automation platform for businesses. The vendor describes the following benefits they aim to provide with Taximail: Send emails faster for 150 emails per hour Technical and strategy support provided in less than 2 hou...

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microapps headquartered in New York offers MoonMail, an email marketing tool set for ecommerce featuring email verification, Zapier integrations, as well as autoresponders and integrations with popular ecommerce platforms (e.g. Shopify).

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Say goodbye to annoying popups. Say hello to Sleeknote. At Sleeknote, we're on a mission: We want to be the most user-friendly popup builder, and help e-tailers create stylish, non-intrusive popups that helps collect emails and boost sales. Our advanced technology allows you to fully customize yo...