Email Marketing Software

Top Rated Email Marketing Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Email Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Create a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send, and track subscriber emails while complying with the regulations that govern email outreach. Most email marketing tools do this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as ‘email blasts’.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. For example, if a subscriber clicks a link to download a whitepaper or buying guide within an email, or if they are part of your target audience. The simplest email marketing services are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, the definition of a ‘big’ email send can vary. For some vendors, a large batch of emails consists of a few hundred, while for others it could mean thousands or even millions. Therefore, make sure the email marketing platform you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) email editor. Advanced email marketing platforms include a landing page editor as well, and allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with third-party CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Software Features

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, cross-channel campaign orchestration, advanced analytics, and more.

Email Marketing vs. Social Media Marketing

Email marketing is also related to social media marketing activities. Where email marketing platforms govern all aspects of customer communication via email, social media marketing tools provide business with tools to monitor, interact with, and track customer engagement across social media channels. Software tools that specialize in social media advocacy or proportion activities also fall under the umbrella of social media marketing.


Though email marketing tools primarily focus on email communication, some tools provide a handful of social media marketing features as well. These may include capabilities like social posting and creating ad campaigns for platforms like Facebook, Instagram, LinkedIn, and Twitter. Some email marketing service providers will have integrations with third-party social media marketing products, or directly with social channels themselves.


While they focus on different methods of communication, the ultimate goal of these two types of marketing is similar. They both seek to help marketers gain a deeper connection to their customers or subscribers, nurture leads, and drive brand loyalty and revenue.

Email Marketing Platform Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these three key factors:


1. Contact List Size / Number of Emails: Make sure your email marketing software can support the number of contacts you have. The price of different email marketing tools will vary depending on the number of subscribers you have on your contact list, or the volume of emails you send per month. Typically, the larger these numbers are, the higher the cost.


2. Ease-of-Use: This means more than just having an intuitive interface, it involves actually having the features that make email marketing software cost-effective. Features like pre-designed email templates that are mobile-responsive, drag-and-drop editors, and native signup forms will make life easier for your marketing team and allow them to be more productive.


3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you primarily be sending direct emails? Or will you also use your email marketing software for website, social media, or event marketing? If so, make sure you invest in a tool that will help you achieve your goals across these programs.


Start an Email Marketing software comparison

Pricing Information

Email marketing software is typically priced on a monthly subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


There are a few free products available or paid products that offer free plans, though these tools usually limit the number of emails businesses can send per month. Free tools may also require senders to keep the email marketing tool’s branding in the footer.


On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for lists of up to 50,000 contacts. The cost of enterprise-level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

(1-25 of 178) Sorted by Most Reviews

LeadMaster

LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

Windsor Circle

Windsor Circle is an email marketing solution with features such as retention analytics, retention automation, and behavioral tracking.

Envoke

Envoke offers marketing automation software used for lead generation, managing leads for sales teams, and revenue attribution to predictably improve results.Envoke says it helps users rise above the complexity of marketing automation by delivering:a state-based approach to automated…

LeadSparrow

The LeadSparrow platform aims to help small/medium size businesses engage their customers in micro moments, generating high quality leads, sending marketing emails which make sense to the leads, and keeping taps on marketing machinery. The vendor aims to enable users to do all this…

ActiveTrail

ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates,…

Wundermailing

Wundermailing is a SaaS that is designed to use machine learning and predictive analytics to automatically optimize email and newsletter campaigns. It integrates with any email marketing software and uses the existing campaign data in combination with machine learning algorithms…

LeadFox

From creating landing pages to capture leads to running email campaigns that nurture new customers—LeadFox aims to make deploying online marketing strategy easy and automatic. According to the vendor, LeadFox was created to address the issue of using multiple point solutions (that…

EmailGreen

EmailGreen is a web-based application that enables business owners to organize their contacts in the EmailGreen CRM, create customized email marketing campaigns, incorporate mobile marketing into their strategy, engage in social media, and much more using the EmailGreen platform.…

Klientscape MassMailer

Klientscape's MassMailer is a customized mass mailing solution designed for large databases. According to the vendor, it can send emails to thousands of people while ensuring they won't be sent to your recipient’s bulk email folders.It does this by sending every email at a slightly…

Outpost

Email management for growing businessesOutpost makes it easy to track, organize, and coordinate responses to customer emails. Never miss a message or duplicate a responseSee when team members respond to any email in any shared inbox. This prevents two people from replying to the…

e-shot

e-shot™ is an email marketing platform focused on offering intelligent automation, intuitive design tools, and advanced reporting. The company is UK-based and leverages email and SMS marketing expertise to help its customers, large and small, develop beautiful, successful campaigns.…

Automizy

Automizy is an email marketing platform for SMBs and consultants. According to the vendor, key differentiators include:Intuitive: Automizy’s platform is intuitively designed so even the most novice user can quickly produce slick, effective campaigns with ease. Ingenuity: The email…

SeoSamba Email Marketing Software

SeoSamba’s email marketing software aims to let you send beautiful emails to your contact lists. The company charges by how many emails you send and not how many contacts you store. The vendor says its key capabilities include: Upload your lists or create contacts, select one of…

Altvia Correspond Investor Edition

Altiva Correspond Investor Edition aims to help you bridge the gap between your CRM, front-office activities and legacy accounting system. According to the vendor, with this communication tool, you can easily generate personalized Capital Call Notices, Distribution Notices, K­1s,…

Taximail

Taximail is designed to present a powerful and reliable digital marketing automation platform for businesses. The vendor describes the following benefits they aim to provide with Taximail: Send emails faster for 150 emails per hour Technical and strategy support provided in…

MOVology

No More Lost Leads! From MOVology, Capture is a patented software that creates a safety net for lead generation and traffic spend. The software provides users with a way to identify and remarket to their lost web traffic, reinforcing lead generation strategies for a stronger ROI…

MoonMail

microapps headquartered in New York offers MoonMail, an email marketing tool set for ecommerce featuring email verification, Zapier integrations, as well as autoresponders and integrations with popular ecommerce platforms (e.g. Shopify).

UniSender

UniSender is a simple solution for Email campaigns. This is an all-in-one marketing platform for personalized Email, SMS campaigns, and lead generation. The vendor promises that UniSender offers the following: Emails in mobile format. It has 100+ ready-to-use templates ideally…

rasa.io Newsbriefs

rasa uses Artificial Intelligence to send industry-relevant email newsbriefs to your community members or subscribers. The vendor says that once they identify your industry’s top news outlets, rasa artificial intelligence hand-picks the most relevant articles from those sources for…

Seguno

Seguno Software in Durham offers their eponymous Shopify app, allowing users to create, manage, and track all email marketing activities — without leaving Shopify.

iPost

iPost is an email marketing and automation platform that was built by marketers for marketers. The vendor states that with the iPost platform, marketers get the features, support and flexibility needed to make the most of data without the complications and headaches that often come…

eSputnik

eSputnik is an omnichannel marketing automation service that allows users to manage cross-channel messaging campaigns via Email, SMS, Web Push, Mobile Push, Viber, WhatsApp, and other instant messengers.

Dundee Mailing List Services

Dundee Internet Services, Inc., is a commercial operator of the Lyris ListManager™ software. They state they excel as a top (Email Service Provider) ESP throughout the worldwide community of List Owners.

ConvertKit

ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails…

Odoo Email Marketing

With Odoo Email Marketing, users can design professional emails with drag & drop. The application helps users build campaigns that resonate with prospects, even if they have no prior IT knowledge. Includes templates, adjustable layout, and images. The app also helps users segment…

Frequently Asked Questions

What is email marketing software?

Email marketing software allows marketers to create, plan, execute, and track the performance of email campaigns. This helps achieve outcomes like greater customer loyalty, increased brand awareness, and sales pipeline growth. Standard email marketing platform features include:

  • contact list segmentation
  • email templates
  • WYSIWYG email editor
  • content personalization
  • campaign builder
  • batch and blast email campaigns
  • email A/B testing
  • campaign analytics and reporting

What is the best email marketing platform?

There are plenty of email marketing software options available, here’s a list of the top-rated email marketing products based on end-user ratings and reviews:


While all of these products have a customer satisfaction score of 7.5 or higher, some may be better suited for either SMBs or enterprises. To see which products are more highly rated by SMB or enterprise reviewers, toggle between the ‘Small Business’ and ‘Enterprise’ view of the Email Marketing Software TrustMap.

What are the main benefits of using an email marketing service?

Email marketing software helps users automate parts of the email outreach process, such as sending mass amounts of emails at once, and tracking the performance of email campaigns. This allows marketers to save time executing their email campaigns so they can spend more time planning their email marketing strategy and personalizing content.


There are also several important outcomes email marketing tools help drive:

  • stronger relationships with customers
  • increased brand recognition
  • email campaigns optimized for performance and deliverability
  • affordable email outreach at scale
  • increased revenue growth from nurturing leads

Is email marketing the same as marketing automation?

Email marketing software and marketing automation software both offer email marketing capabilities. However, marketing automation provides a wider range of features covering areas like:

  • landing page creating
  • lead management
  • cross-channel campaign orchestration
  • social media marketing
  • advanced digital campaign analytics


One helpful distinction to make is that email marketing tools can be more budget-friendly for micro and small business than marketing automation software. Since marketing automation platforms have more extensive capabilities, they typically cost more than email marketing products designed for small businesses.

How much does email marketing software cost?

Some vendors like Mailchimp and Campaign Monitor offer free versions of their email marketing platform, but with limited functionality. Paid email marketing software can start as low as $10/mo for smaller list sizes (around 500 contacts) for basic plans. This can range up to multiple hundreds of dollars per month, depending on the number of contacts and level of functionality required.


‘Professional’ and ‘Enterprise’ tier plans will cost more but include advanced features like A/B or multivariate testing, retargeting ads, advanced contact segmentation, and premium customer support.