Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.Klientscape MassMailer1https://media.trustradius.com/product-logos/8F/ii/XQA0TTTCMJOL-180x180.JPEGOutpost2https://media.trustradius.com/product-logos/Hv/eh/NVIBO3VGIVSW-180x180.JPEGe-shot3https://media.trustradius.com/product-logos/kZ/aX/0GFFTVBGZVGI-180x180.JPEGSeoSamba Email Marketing Software4https://media.trustradius.com/product-logos/sp/98/2HAX4GQ09GB6-180x180.JPEGAutomizy5https://media.trustradius.com/product-logos/Jd/R1/5P0SZG0F94ST-180x180.JPEGUniSender6https://media.trustradius.com/product-logos/lg/c7/G1TGKTQOZUS1-180x180.JPEGAltvia Correspond Investor Edition7https://media.trustradius.com/vendor-logos/b1/U3/GT1CZIRP2AJC-180x180.JPEGMOVology8https://media.trustradius.com/product-logos/tI/Yg/LT8FMNA5DC46-180x180.PNGrasa.io Newsbriefs9https://media.trustradius.com/product-logos/Hm/T4/ENSVG4T6CE8E-180x180.JPEGTaximail10https://media.trustradius.com/product-logos/kp/5X/5VMF1J8900PN-180x180.JPEGMoonMail11https://media.trustradius.com/product-logos/vm/Rs/2XCNQX4KC2QX-180x180.JPEGSleeknote12https://media.trustradius.com/product-logos/RG/mb/029M9HSFTSZF-180x180.JPEGSeguno13https://media.trustradius.com/vendor-logos/63/wo/145XH4AFAR3X-180x180.JPEGiPost14https://media.trustradius.com/product-logos/S8/hQ/O52U6OUSS2TS-180x180.JPEGEmailGreen15https://media.trustradius.com/product-logos/mf/eo/SKFF4NTT27IT-180x180.PNGCleverReach16https://media.trustradius.com/vendor-logos/nQ/s1/SDGF7CAHJWJG-180x180.PNGDirectLync17https://media.trustradius.com/product-logos/BT/Rl/C00O5OPOFVD1-180x180.JPEGWebEngage18https://media.trustradius.com/product-logos/UX/cR/5TOKGW7TZ3IG-180x180.PNG360 Campaigner19https://media.trustradius.com/vendor-logos/SK/Y4/SILUKNID7XPW-180x180.JPEGCoffeeCup Responsive Email Designer20https://media.trustradius.com/vendor-logos/qK/SU/7656DNVG60E5-180x180.PNG

Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Email Marketing Software Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these 3 key factors:

1. Contact List Size / Number of Emails: Make sure your email marketing software can support your needs. Many tools’ pricings are differentiated by the number of users you have on your contact list, or the amount of emails you send per month. Typically, the larger these numbers are, the higher the cost.

2. Ease-of-Use: This means more than just having the ubiquitous intuitive interface, and actually having the features that make email marketing software cost-effective. Compare tools features against those that make your life easier such as pre-designed templates that are mobile-responsive, drag and drop capabilities, and native signup forms.

3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you use your tool only for direct emails, or website marketing, event marketing, or other online avenues such as social media and advertisements.

Start an Email Marketing software comparison

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (151-170 of 170)

We don't have enough ratings and reviews to provide an overall score.

Klientscape's MassMailer is a customized mass mailing solution designed for large databases. According to the vendor, it can send emails to thousands of people while ensuring they won't be sent to your recipient’s bulk email folders.It does this by sending every email at a slightly different time.A…

We don't have enough ratings and reviews to provide an overall score.

Email management for growing businessesOutpost makes it easy to track, organize, and coordinate responses to customer emails. Never miss a message or duplicate a responseSee when team members respond to any email in any shared inbox. This prevents two people from replying to the same message.Spend l…

We don't have enough ratings and reviews to provide an overall score.

e-shot™ is an email marketing platform focused on offering intelligent automation, intuitive design tools, and advanced reporting. The company is UK-based and leverages email and SMS marketing expertise to help its customers, large and small, develop beautiful, successful campaigns. The product in…

We don't have enough ratings and reviews to provide an overall score.

SeoSamba’s email marketing software aims to let you send beautiful emails to your contact lists. The company charges by how many emails you send and not how many contacts you store. The vendor says its key capabilities include: Upload your lists or create contacts, select one of the available mobi…

We don't have enough ratings and reviews to provide an overall score.

Automizy is an email marketing platform for SMBs and consultants. According to the vendor, key differentiators include:Intuitive: Automizy’s platform is intuitively designed so even the most novice user can quickly produce slick, effective campaigns with ease. Ingenuity: The email marketing softwa…

We don't have enough ratings and reviews to provide an overall score.

UniSender is a simple solution for Email campaigns. This is an all-in-one marketing platform for personalized Email, SMS campaigns, and lead generation. The vendor promises that UniSender offers the following: Emails in mobile format. It has 100+ ready-to-use templates ideally suited for a busin…

We don't have enough ratings and reviews to provide an overall score.

Altiva Correspond Investor Edition aims to help you bridge the gap between your CRM, front-office activities and legacy accounting system. According to the vendor, with this communication tool, you can easily generate personalized Capital Call Notices, Distribution Notices, K­1s, Quarterly/Annual Re…

We don't have enough ratings and reviews to provide an overall score.

No More Lost Leads! From MOVology, Capture is a patented software that creates a safety net for lead generation and traffic spend. The software provides users with a way to identify and remarket to their lost web traffic, reinforcing lead generation strategies for a stronger ROI for $1/Lead. Acco…

We don't have enough ratings and reviews to provide an overall score.

rasa uses Artificial Intelligence to send industry-relevant email newsbriefs to your community members or subscribers. The vendor says that once they identify your industry’s top news outlets, rasa artificial intelligence hand-picks the most relevant articles from those sources for each of your memb…

We don't have enough ratings and reviews to provide an overall score.

Taximail is designed to present a powerful and reliable digital marketing automation platform for businesses. The vendor describes the following benefits they aim to provide with Taximail: Send emails faster for 150 emails per hour Technical and strategy support provided in less than 2 hours …

We don't have enough ratings and reviews to provide an overall score.

microapps headquartered in New York offers MoonMail, an email marketing tool set for ecommerce featuring email verification, Zapier integrations, as well as autoresponders and integrations with popular ecommerce platforms (e.g. Shopify).

We don't have enough ratings and reviews to provide an overall score.

Sleeknote's mission is to eliminate intrusive popups and help e-tailers guide visitors, generate leads and increase sales, without hurting the user's ecommerce experience. Sleeknote's technology allows the user to fully customize SleekBox to match the look and feel of a website without the need of a…

We don't have enough ratings and reviews to provide an overall score.

Seguno Software in Durham offers their eponymous Shopify app, allowing users to create, manage, and track all email marketing activities — without leaving Shopify.

We don't have enough ratings and reviews to provide an overall score.

iPost is an email marketing and automation platform that was built by marketers for marketers. The vendor states that with the iPost platform, marketers get the features, support and flexibility needed to make the most of data without the complications and headaches that often come with other enterp…

We don't have enough ratings and reviews to provide an overall score.

EmailGreen is a web-based application that enables business owners to organize their contacts in the EmailGreen CRM, create customized email marketing campaigns, incorporate mobile marketing into their strategy, engage in social media, and much more using the EmailGreen platform.The vendor says no m…

We don't have enough ratings and reviews to provide an overall score.

CleverReach is an email marketing solution with features such as drag-and-drop design, contact management,

We don't have enough ratings and reviews to provide an overall score.

DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all cha…

We don't have enough ratings and reviews to provide an overall score.

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook Remarketin…

We don't have enough ratings and reviews to provide an overall score.

360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation FeaturesEmail & Online Marketing Features WYSIWYG Email EditorScheduled EmailsDeliverability ScoringDelivery Tr…

TrustRadius Top Rated for 2019

2019 Top Rated Email Marketing Software

There are plenty of options out there, but here's our shortlist of the best Email Marketing Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.