Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.ActiveTrail1 MassMailer3 Email Marketing Software6

Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.

The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.

Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.

All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.

Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.

Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point, depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.

Email Marketing Products

Listings (151-157 of 157)

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ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates, and provi...

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EmailGreen is a web-based application that enables business owners to organize their contacts in the EmailGreen CRM, create customized email marketing campaigns, incorporate mobile marketing into their strategy, engage in social media, and much more using the EmailGreen platform.The vendor says n...

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Klientscape's MassMailer is a customized mass mailing solution designed for large databases. According to the vendor, it can send emails to thousands of people while ensuring they won't be sent to your recipient’s bulk email folders.It does this by sending every email at a slightly different tim...

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Email management for growing businessesOutpost makes it easy to track, organize, and coordinate responses to customer emails. Never miss a message or duplicate a responseSee when team members respond to any email in any shared inbox. This prevents two people from replying to the same message.Spen...

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e-shot™ is an email marketing platform focused on offering intelligent automation, intuitive design tools, and advanced reporting. The company is UK-based and leverages email and SMS marketing expertise to help its customers, large and small, develop beautiful, successful campaigns. The product...

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SeoSamba’s email marketing software aims to let you send beautiful emails to your contact lists. The company charges by how many emails you send and not how many contacts you store. The vendor says its key capabilities include: Upload your lists or create contacts, select one of the available m...

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Automizy is an email marketing platform for SMBs and consultants. According to the vendor, key differentiators include:Intuitive: Automizy’s platform is intuitively designed so even the most novice user can quickly produce slick, effective campaigns with ease. Ingenuity: The email marketing sof...