Email Marketing Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 10)

1
SMTP2GO

SMTP2GO is a dedicated outbound email serverSMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery.The SMTP2GO support team offers 24/7 assistance…

2
Litmus

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

3
Klaviyo

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers…

4
Intercom

Intercom creates modern Customer Service software that aims to redefine how businesses support their customers. The platform connects businesses directly to customers using powerful messaging and automation. According to the vendor, Intercom enables teams to scale support without…

5
Iterable

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

All Products

(151-175 of 606)

151
EyeMail
0 reviews

EyeMail Inc is a marketing communications technology company headquartered in Atlanta, who specializes in embedding video in email to enhance customer experiences and boost employee engagement. EyeMail technology enables full video (up to 60 seconds) to play automatically inside…

152
W3rocks
0 reviews

W3rocks helps business users find more leads by pushing more potential leads to the sales team by finding contact details so that they can instantly reach out to them.

153
Metrilo
0 reviews

Metrilo, from the company of the same name in Sofia, is presented as a plug-n-play growth platform for ecommerce brands that provides Ecommerce Analytics, to help direct-to-consumer brands scale faster while saving time on monitoring performance. Metrilo automatically reports on…

Explore recently added products

154
SIGNITIC
0 reviews

A solution to manage employees' email signatures, that enables users to design and manage email signatures for all employees with a single interface. It can be used to create templates to manage entities, groups, and users and spread marketing campaigns to reinforce a corporate image,…

155
LISTSERV Maestro

LISTSERV Maestro is an email marketing and email list management solution provided by L-Soft International. Users can conduct email marketing campaigns using the step-by-step job creation process. LISTSERV Maestro is offered as an on-premise software or cloud-based hosting service.…

156
TextP2P
0 reviews

Text Marketing web service designed for Small - Medium businesses in the US & Canada. TextP2P combines Text (SMS & MMS), Email, and Ringless Voicemail drops into one platform. Users can send and receive messages from a computer using local or toll free numbers. Automation…

157
Bake My Web
0 reviews

BakeMyWeb is a platform designed to help marketers capture new customers, improve the marketing efficiency and analyze lead behavior and email campaign performance. BakeMyWeb is a resource for freelancers, B2C and B2B marketing and sales departments who are looking to grow their…

158
TOPOL
0 reviews

A tool to make building beautiful emails easy. Use drag & drop to create emails in minutes. No coding or design skills are needed. Save hours on email production. The user doesn't need to be a graphic designer, HTML coder, or specialist in email rendering. Drag and Drop - Presented…

159
Seguno
0 reviews

Seguno Software in Durham offers their eponymous Shopify app, allowing users to create, manage, and track all email marketing activities — without leaving Shopify.

160
iPost
0 reviews

iPost is an email marketing and automation platform that was built by marketers for marketers. The vendor states that with the iPost platform, marketers get the features, support and flexibility needed to make the most of data without the complications and headaches that often come…

161
Envoke
0 reviews

Envoke offers marketing automation software used for lead generation, managing leads for sales teams, and revenue attribution to predictably improve results.Envoke says it helps users rise above the complexity of marketing automation by delivering:a state-based approach to automated…

162
LeadSparrow (discontinued product)

The LeadSparrow platform was a tool designed to help small/medium size businesses engage their customers in micro moments, generating high quality leads, sending marketing emails which make sense to the leads, and keeping taps on marketing machinery. The product is no longer available.…

163
Wundermailing
0 reviews

Wundermailing is a SaaS that is designed to use machine learning and predictive analytics to automatically optimize email and newsletter campaigns. It integrates with any email marketing software and uses the existing campaign data in combination with machine learning algorithms…

164
Gold Lasso eLoop

Gold Lasso's eLoop marketing suite provides both advanced email marketing and marketing automation capabilities used by enterprise and high volume senders. In 2011, Gold Lasso was recognized by Forrester Research as a premiere boutique email marketing company.

165
MyGuestlist
0 reviews

MyGuestlist is an online event management and venue promotional system. The all-in-one system manages your customer database, communications, social media, event ticketing and much more.

166
Akero Labs
0 reviews

Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organizations. This platform is built with agencies and brands in mind. Akero marketing software captures essential user data by creating digital and social media marketing campaigns…

167
CleverReach
0 reviews

CleverReach is an email marketing solution with features such as drag-and-drop design, contact management,

168
GuruContact
0 reviews

GuruContact is a free email marketing solution available in Spanish designed for businesses of any size.

169
Mailing Manager

Mailing Manager is an email marketing solution built around creating and sending out email campaigns along with contact management.

170
Forewards
0 reviews

Forewards is a platform that helps online retailers convert happy customers into an army of brand advocates. Online retailers can drive organic customer acquisition through word of mouth recommendations spread through social media, and drive improved customer loyalty by rewarding…

171
INinbox
0 reviews

INInbox is a marketing solution built around email marketing and contact management.

172
Flexmail
0 reviews

Flexmail is an email marketing solution built around features such as email design and campaign creation, reporting and analysis, contact anagement, and survey capability.

173
SendForensics ESP Deliverability Dashboard

The SendForensics ESP Deliverability Dashboard provides any high-volume sender with the ability to monitor their entire infrastructure for IP quality, sender reputation, abuse, compliance, and more. The information is provided in real time.

174
Brick Street CONNECT

Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.

Email Marketing Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Email Marketing Software

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.

The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Create a one-to-one sense of connection with individual customers.
  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send, and track subscriber emails while complying with the regulations that govern email outreach. Most email marketing tools do this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as ‘email blasts’.

Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. For example, if a subscriber clicks a link to download a whitepaper or buying guide within an email, or if they are part of your target audience. The simplest email marketing services are designed for sending newsletters or advertisements.

All email marketing tools facilitate ‘big’ sends. However, the definition of a ‘big’ email send can vary. For some vendors, a large batch of emails consists of a few hundred, while for others it could mean thousands or even millions. Therefore, make sure the email marketing platform you choose will work for your list size without causing performance issues or breaking the bank.

Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) email editor. Advanced email marketing platforms include a landing page editor as well, and allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with third-party CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Software Features

  • Subscriber and list management
  • Contact segmentation
  • Email marketing templates
  • Visual editor or WYSIWYG interface
  • Content/image library
  • Dynamic content/personalization
  • A/B testing
  • Mobile optimization
  • Autoresponders
  • Triggered drip sequences
  • Campaign tracking/reporting
  • CRM integration
  • CAN-SPAM compliance
  • SPAM testing
  • Email client testing
  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, cross-channel campaign orchestration, advanced analytics, and more.

Email Marketing vs. Social Media Marketing

Email marketing is also related to social media marketing activities. Where email marketing platforms govern all aspects of customer communication via email, social media marketing tools provide business with tools to monitor, interact with, and track customer engagement across social media channels. Software tools that specialize in social media advocacy or proportion activities also fall under the umbrella of social media marketing.

Though email marketing tools primarily focus on email communication, some tools provide a handful of social media marketing features as well. These may include capabilities like social posting and creating ad campaigns for platforms like Facebook, Instagram, LinkedIn, and Twitter. Some email marketing service providers will have integrations with third-party social media marketing products, or directly with social channels themselves.

While they focus on different methods of communication, the ultimate goal of these two types of marketing is similar. They both seek to help marketers gain a deeper connection to their customers or subscribers, nurture leads, and drive brand loyalty and revenue.

Email Marketing Platform Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these three key factors:

1. Contact List Size / Number of Emails: Make sure your email marketing software can support the number of contacts you have. The price of different email marketing tools will vary depending on the number of subscribers you have on your contact list, or the volume of emails you send per month. Typically, the larger these numbers are, the higher the cost.

2. Ease-of-Use: This means more than just having an intuitive interface, it involves actually having the features that make email marketing software cost-effective. Features like pre-designed email templates that are mobile-responsive, drag-and-drop editors, and native signup forms will make life easier for your marketing team and allow them to be more productive.

3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you primarily be sending direct emails? Or will you also use your email marketing software for website, social media, or event marketing? If so, make sure you invest in a tool that will help you achieve your goals across these programs.

Start an Email Marketing software comparison

Pricing Information

Email marketing software is typically priced on a monthly subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.

There are a few free products available or paid products that offer free plans, though these tools usually limit the number of emails businesses can send per month. Free tools may also require senders to keep the email marketing tool’s branding in the footer.

On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for lists of up to 50,000 contacts. The cost of enterprise-level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

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Frequently Asked Questions

What is email marketing software?

Email marketing software allows marketers to create, plan, execute, and track the performance of email campaigns. This helps achieve outcomes like greater customer loyalty, increased brand awareness, and sales pipeline growth. Standard email marketing platform features include:

  • contact list segmentation
  • email templates
  • WYSIWYG email editor
  • content personalization
  • campaign builder
  • batch and blast email campaigns
  • email A/B testing
  • campaign analytics and reporting

What is the best email marketing platform?

There are plenty of email marketing software options available, here’s a list of the top-rated email marketing products based on end-user ratings and reviews:


While all of these products have a customer satisfaction score of 7.5 or higher, some may be better suited for either SMBs or enterprises. To see which products are more highly rated by SMB or enterprise reviewers, toggle between the ‘Small Business’ and ‘Enterprise’ view of the Email Marketing Software TrustMap.

What are the main benefits of using an email marketing service?

Email marketing software helps users automate parts of the email outreach process, such as sending mass amounts of emails at once, and tracking the performance of email campaigns. This allows marketers to save time executing their email campaigns so they can spend more time planning their email marketing strategy and personalizing content.


There are also several important outcomes email marketing tools help drive:

  • stronger relationships with customers
  • increased brand recognition
  • email campaigns optimized for performance and deliverability
  • affordable email outreach at scale
  • increased revenue growth from nurturing leads

Is email marketing the same as marketing automation?

Email marketing software and marketing automation software both offer email marketing capabilities. However, marketing automation provides a wider range of features covering areas like:

  • landing page creating
  • lead management
  • cross-channel campaign orchestration
  • social media marketing
  • advanced digital campaign analytics


One helpful distinction to make is that email marketing tools can be more budget-friendly for micro and small business than marketing automation software. Since marketing automation platforms have more extensive capabilities, they typically cost more than email marketing products designed for small businesses.

How much does email marketing software cost?

Some vendors like Mailchimp and Campaign Monitor offer free versions of their email marketing platform, but with limited functionality. Paid email marketing software can start as low as $10/mo for smaller list sizes (around 500 contacts) for basic plans. This can range up to multiple hundreds of dollars per month, depending on the number of contacts and level of functionality required.


‘Professional’ and ‘Enterprise’ tier plans will cost more but include advanced features like A/B or multivariate testing, retargeting ads, advanced contact segmentation, and premium customer support.