Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.MailerLite1https://media.trustradius.com/product-logos/RB/fx/1SFT1A7LIJS0-180x180.PNGKlaviyo2https://media.trustradius.com/product-logos/yH/pd/24I1DBXAWVMV-180x180.PNGZoho Campaigns3https://media.trustradius.com/product-logos/ZK/E7/9IS6E5CSKSAU-180x180.PNGMapp Digital4https://media.trustradius.com/vendor-logos/kN/05/TE1KU9W0TSP5-180x180.JPEGIterable5https://media.trustradius.com/product-logos/Gh/bC/72WI0MVRDPJV-180x180.PNGAutopilot6https://media.trustradius.com/product-logos/QX/t5/BW1QIX6RLL78-180x180.PNGReturn Path7https://media.trustradius.com/vendor-logos/jm/R0/CH1A507XSJ8N-180x180.PNGPinpointe On-Demand8https://media.trustradius.com/product-logos/Hu/xc/ZFG4PZ0MVM9K-180x180.JPEGMailigen9https://media.trustradius.com/product-logos/xm/6Q/Z4ANCMU8W0HT-180x180.PNGYesmail360i10https://media.trustradius.com/vendor-logos/TE/N9/RA0N1ETL8LVZ-180x180.JPEGDrip Ecommerce CRM11https://media.trustradius.com/product-logos/fH/a9/XUHRHV5NCUUT-180x180.PNGClickDimensions12https://media.trustradius.com/vendor-logos/6b/wM/CLMR9B1NZP72.pngListrak13https://media.trustradius.com/vendor-logos/mm/tt/Z8G8E7LEEFH5-180x180.PNGReachMail14https://media.trustradius.com/product-logos/CW/Xc/PMDQGHH51ASU-180x180.PNGDemandforce15https://media.trustradius.com/product-logos/2W/62/JS03WXRS9V3G-180x180.JPEGBenchmark Email16https://media.trustradius.com/vendor-logos/lm/pO/10AFL1968F2I-180x180.JPEGAurea Campaign Manager (formerly Lyris HQ)17https://media.trustradius.com/product-logos/bf/gn/KXTCMQ2JH505-180x180.JPEGStreamsend18https://media.trustradius.com/vendor-logos/Ky/pw/3ZS21JZR9WXC-180x180.PNGCordial19https://media.trustradius.com/vendor-logos/Cy/F4/XKTA6TCU3CS9-180x180.pngMaropost20https://media.trustradius.com/vendor-logos/qm/ao/ZZJ1GVBI60JF.pngMailjet21https://media.trustradius.com/product-logos/Z5/LI/5DJTOOJOE5B1-180x180.PNGFloristWare22https://media.trustradius.com/product-logos/km/Vl/D9A4LXXTTE9R-180x180.PNGJangoMail23https://media.trustradius.com/vendor-logos/H5/Hf/RINB101J03T0-180x180.JPEGSparkPost24https://media.trustradius.com/product-logos/Ii/M0/6QT4N48JTH24-180x180.PNGWiseStamp25https://media.trustradius.com/vendor-logos/go/3x/O1UFR14DMRP0-180x180.JPEG

Email Marketing Software

Best Email Marketing Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Email Marketing Software Comparison

To more easily compare Email Marketing tools, consider evaluating different options based on these 3 key factors:

1. Contact List Size / Number of Emails: Make sure your email marketing software can support your needs. Many tools’ pricings are differentiated by the number of users you have on your contact list, or the amount of emails you send per month. Typically, the larger these numbers are, the higher the cost.

2. Ease-of-Use: This means more than just having the ubiquitous intuitive interface, and actually having the features that make email marketing software cost-effective. Compare tools features against those that make your life easier such as pre-designed templates that are mobile-responsive, drag and drop capabilities, and native signup forms.

3. Use Case Support: Think about whether you’ll be using emails for different purposes and identify which tools cover all your intended use cases. For example, will you use your tool only for direct emails, or website marketing, event marketing, or other online avenues such as social media and advertisements.

Start an Email Marketing software comparison

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (26-50 of 170)

27 Ratings

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns. Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templa…

33 Ratings

Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketing …

56 Ratings

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

13 Ratings

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combina…

17 Ratings

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

24 Ratings

Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s value proposition is…

11 Ratings

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email ma…

10 Ratings

Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus o…

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always…

14 Ratings

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personaliz…

11 Ratings

Since day one, ReachMail says its primary focus has been to assist email marketers in achieving outstanding delivery success. The vendor aims to be a guide in the ever-changing world of marketing and transactional email. The vendor’s value proposition is that ReachMail makes it easy to send like a p…

17 Ratings

Demandforce helps small businesses in the dental, medical, spa and salon, automotive and veterinary industries attract new customers and keep current customers coming back. The all-in-one platform offers automated appointment reminders, reactivation campaigns for lost customers, online reputation ma…

6 Ratings

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of…

13 Ratings

Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETINGMailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian)…

4 Ratings

FloristWare is a POS/CRM system for anyone in the business of selling flowers. It is designed to help retail florists increase sales and profits while saving time and money. The vendor says FloristWare is an "independent" system, meaning that it is not affiliated with any wire service and does not i…

9 Ratings

JangoMail is an email marketing platform. Companies use JangoMail to send marketing emails, transactional emails, and person-to-person emails. JangoMail offers a feature-rich application, 24/7 support, inbox delivery, integration with most CRM's, reporting and a low price guarantee.

TrustRadius Top Rated for 2019

2019 Top Rated Email Marketing Software

There are plenty of options out there, but here's our shortlist of the best Email Marketing Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.