MailerLite is an email marketing tool targeted for small business. Users can create and send newsletters, manage subscribers and track results. This tool includes web-apps that have drag and drop functionality that can be used to create newsletters. Users can upload their company logo to create a...
Email Marketing Software
Best Email Marketing Software
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Email Marketing Software Overview
What is Email Marketing?
Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.
The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:
Maximize a one-to-one sense of connection with individual customers.
Reach out to hundreds or thousands of customers at once, at minimum cost.
Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.
Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.
All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.
Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.
Email Marketing Features & Capabilities
Subscriber and list management
Email marketing templates
Visual editor or WYSIWYG interface
Triggered drip sequences
Email client testing
- Deliverability support
Email Marketing vs. Marketing Automation Software
Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.
Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.
Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point, depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.
Email Marketing Products
Listings (26-50 of 163)
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the comb...
Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email...
Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send and track effective email campaigns and build lasting relationships with customers. It features list management and segmentation, A/B Testing, tracking and reporting, automati...
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focu...
Iterable is a growth marketing and user engagement platform. This platform is designed to help B2C marketers to send the right message to the right devices at the right time. Iterable supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (emai...
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and persona...
ClickDimensions is an email marketing and marketing automation platform for Microsoft Dynamics CRM. Features include email marketing, web tracking, lead scoring, social discovery, campaign tracking, and form capture. It is built on the Microsoft Windows Azure platform and built into Microsoft Dyn...
Since day one, ReachMail says its primary focus has been to assist email marketers in achieving outstanding delivery success. The vendor aims to be a guide in the ever-changing world of marketing and transactional email. The vendor’s value proposition is that ReachMail makes it easy to send like ...
Demandforce helps small businesses in the dental, medical, spa and salon, automotive and veterinary industries attract new customers and keep current customers coming back. The all-in-one platform offers automated appointment reminders, reactivation campaigns for lost customers, online reputation...
Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s value proposition...
Drip from Leadpages® is email marketing automation software. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the ...
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other L...
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.
SparkPost is a cloud email delivery, authentication, and marketing product from Message Systems.
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.
JangoMail is an email marketing platform. Companies use JangoMail to send marketing emails, transactional emails, and person-to-person emails. JangoMail offers a feature-rich application, 24/7 support, inbox delivery, integration with most CRM's, reporting and a low price guarantee.
Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed message...
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send and track marketing and transactional emails via a user interface or powerful APIs. EMAIL MARKETINGMailjet’s user interface is available in 5 languages (English, French, German, Spanish, a...
Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketi...
SALESmanago is a Polish cloud based marketing automation platform specializing in B2C and e-Commerce. The vendor says that over 2000 companies in 30 countries use the platform. The vendor says they’ve experienced 100% growth for three years in a row with revenue of $2M and net profit of $0.5M....