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Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:

  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.

Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop tool or a what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.

Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but they typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. Depending on the scale and complexity of your email marketing needs, your organization may find that investing in a comprehensive marketing automation solution may be a more suitable choice.

More Resources

Email Marketing Products

Listings (26-50 of 168)

13 Ratings

Mapp Digital is one of the largest independent digital marketing technology companies in the world. Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; ...

20 Ratings

With offices in Boston, Tampa, and London, Validity provides data integrity and compliance offerings used by thousands of organizations worldwide. With products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity aims to empower organizations worldwide to make better da...

11 Ratings

Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email...

50 Ratings

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

10 Ratings

Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focu...

22 Ratings

Inspired by drawing ideas on a whiteboard, Autopilot is a visual way to design and automate personalized customer journeys across online, offline and mobile channels. By empowering marketers with creative freedom, speed of execution and built-in integrations to best of breed technologies, compani...

16 Ratings

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

12 Ratings

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and persona...

10 Ratings

Since day one, ReachMail says its primary focus has been to assist email marketers in achieving outstanding delivery success. The vendor aims to be a guide in the ever-changing world of marketing and transactional email. The vendor’s value proposition is that ReachMail makes it easy to send like ...

16 Ratings

Demandforce helps small businesses in the dental, medical, spa and salon, automotive and veterinary industries attract new customers and keep current customers coming back. The all-in-one platform offers automated appointment reminders, reactivation campaigns for lost customers, online reputation...

30 Ratings

Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento, from the company of the same name in Boston, MA which was founded in 2012. Klaviyo integrates with CRM, help desk, shopping cart and other marketi...

15 Ratings

Benchmark Email is a permission-based email marketing company that puts user deliverability and reputation at the forefront. Committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides award-winning software and cutting edge features to both small businesses a...

Leadpages develops software designed to help businesses grow by collecting more leads and driving more sales. Leadpages believes compelling online marketing doesn’t need to be time-consuming, so their platform aims to be elegant and user-friendly, even for non-technical users. Leadpages supports ...

8 Ratings

StreamSend offers a powerful set of email marketing and social delivery tools. Our feature-rich - yet cost-effective - platform makes it easy to roll out integrated campaigns, quickly and effectively. With smart message delivery options that streamline the email marketing process, you can create...

7 Ratings

Message Systems is an email infrastructure provider (or ESP) that enables users to send over 3 trillion messages per year. Their customers include Facebook, LinkedIn, Twitter, Groupon, Salesforce, Marketo, Oracle, Comcast, Time Warner, AT&T and American Express.

4 Ratings

FloristWare provides a POS and CRM software system targeted at retail florists. The company says FloristWare was the first system designed for florists that used the pay-as-you-go subscription no-contract/no-commitment model. At the time of introduction all other software systems for florists i...

9 Ratings

JangoMail is an email marketing platform. Companies use JangoMail to send marketing emails, transactional emails, and person-to-person emails. JangoMail offers a feature-rich application, 24/7 support, inbox delivery, integration with most CRM's, reporting and a low price guarantee.

9 Ratings

Customer.io allows small to mid-size companies that sell online to send triggered or segmented, in-context marketing or transactional (e.g. payment receipts) emails. With an emphasis on presenting timely and relevant content to individual customers, Customer.io supports A/B Testing, timed message...

11 Ratings

Mailjet is a powerful all-in-one email service provider that enables online businesses to send transactional and marketing email and better understand their contacts send after send. Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from ...