Best Email Marketing Software109Software for bulk creation, sending and tracking of Emails for marketing purposes.APSIS Pro1https://dudodiprj2sv7.cloudfront.net/vendor-logos/E1/AD/14O1KS5Q411I-180x180.PNGCordial Messaging Platform2https://dudodiprj2sv7.cloudfront.net/product-logos/Ss/mo/18VFC24QDB05.JPEGGoolara Symphonie3https://dudodiprj2sv7.cloudfront.net/vendor-logos/rG/gS/RONSU7NBUIEF-180x180.JPEGMaxemail4https://dudodiprj2sv7.cloudfront.net/vendor-logos/x9/fa/JPPJWJE35I4D-180x180.JPEGExpressPigeon5https://dudodiprj2sv7.cloudfront.net/product-logos/hq/9u/85CW0SQCZ8ZW.pngCampayn6https://dudodiprj2sv7.cloudfront.net/vendor-logos/gz/Fe/AZWFCCJXL0IA-180x180.PNGAllProWebTools7https://dudodiprj2sv7.cloudfront.net/product-logos/n9/ZP/E51A7MNPZPOS.PNGFreshMail8https://dudodiprj2sv7.cloudfront.net/vendor-logos/iw/Dc/E687M47LSHO6-180x180.PNGSalesPanda9https://dudodiprj2sv7.cloudfront.net/product-logos/P0/VV/D3GR30MLB8H5.JPEGAdestra10https://dudodiprj2sv7.cloudfront.net/vendor-logos/Ul/FP/ZSDI1L86B0M2-180x180.PNGRight On Interactive11https://dudodiprj2sv7.cloudfront.net/product-logos/s5/f0/18ARHJREDPT1.JPEGPure36012https://dudodiprj2sv7.cloudfront.net/vendor-logos/DW/jN/W1R8ROJT3MHG-180x180.PNGWhatCounts13https://dudodiprj2sv7.cloudfront.net/vendor-logos/0M/oe/P9189SBG0D8B.pngRevinate14https://dudodiprj2sv7.cloudfront.net/product-logos/ga/VH/ZDDQRMS3D9H1.JPEGMoosend15https://dudodiprj2sv7.cloudfront.net/vendor-logos/L7/BU/PNTT7RMWRZ8F-180x180.JPEGHelpCrunch16https://dudodiprj2sv7.cloudfront.net/product-logos/UH/U2/JEHKR1I2T90Z.JPEGBoingnet17https://dudodiprj2sv7.cloudfront.net/product-logos/hf/O7/3N4KXFW5GCXW.JPEGNewsTurbo Pro18https://dudodiprj2sv7.cloudfront.net/product-logos/qd/ck/0DW3JMNWVK4W.PNGForewards19https://dudodiprj2sv7.cloudfront.net/vendor-logos/e1/WX/93VSLD1TOFQ9-180x180.PNGSendForensics ESP Deliverability Dashboard20https://dudodiprj2sv7.cloudfront.net/vendor-logos/Yh/CO/2UZT1ZFJ7TXD-180x180.PNGCircuPress21https://dudodiprj2sv7.cloudfront.net/product-logos/22/kI/07Z0VWRWOV0S.PNGInstiller22https://dudodiprj2sv7.cloudfront.net/vendor-logos/LU/8P/8I134CHZVQAH.pngEmail It23https://dudodiprj2sv7.cloudfront.net/vendor-logos/5r/AH/FEM51HQFHQ0Q.pngGold Lasso eLoop24https://dudodiprj2sv7.cloudfront.net/vendor-logos/IL/3U/FZGE9D2TJOSU-180x180.JPEGPredictive Response Adaptive Mailer25https://dudodiprj2sv7.cloudfront.net/vendor-logos/2d/4g/HW1FF7QQE44U.png

Email Marketing Software

Best Email Marketing Software

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Email Marketing Software Overview

What is Email Marketing?

Email marketing is designed to help a company maintain communications with customers. This builds loyalty, increases brand recognition, and drives sales.


The challenge with email marketing is to strike a balance between efficiency and personalization so that you can:


  1. Maximize a one-to-one sense of connection with individual customers.

  2. Reach out to hundreds or thousands of customers at once, at minimum cost.


Email marketing software helps marketers create, send and track subscriber emails while complying with the regulations that govern email outreach. It does this on a bulk level, which increases efficiency. These bulk emails are commonly referred to as email blasts.


Tools range from batch-and-blast products to products that allow users to configure personalized, triggered messages. The messages are based on the behavior or demographics of subscribers. The simplest solutions are designed for sending newsletters or advertisements.


All email marketing tools facilitate ‘big’ sends. However, what ‘big’ means can vary. Therefore, make sure the product you choose will work for your list size without causing performance issues or breaking the bank.


Most email marketing software offers the ability to design engaging emails without writing code. This is possible by using a drag and drop or what-you-see-is-what-you-get (WYSIWYG) editor. Advanced email marketing tools allow for retargeting, triggered drip sequences, and segmented subscriber lists. Many of them integrate with CRM, CMS, and ecommerce platforms to make running email marketing campaigns even more efficient.


Email Marketing Features & Capabilities

  • Subscriber and list management

  • Contact segmentation

  • Email marketing templates

  • Visual editor or WYSIWYG interface

  • Content/image library

  • Dynamic content/personalization

  • A/B testing

  • Mobile optimization

  • Autoresponders

  • Triggered drip sequences

  • Campaign tracking/reporting

  • CRM integration

  • CAN-SPAM compliance

  • SPAM testing

  • Email client testing

  • Deliverability support

Email Marketing vs. Marketing Automation Software

Email marketing software is closely related to marketing automation software. All marketing automation platforms include email marketing, and many email marketing tools include some degree of automation. But marketing automation tools also include broader marketing capabilities not connected to email. These include lead management, campaign calendars, event management, landing pages, social campaigns, advanced analytics, and more.

Pricing Information

Email marketing tools are typically priced on a subscription model. Pricing depends on the number of email contacts you have, and the number of emails you send each month.


Free plans exist, but typically limit the number of emails sent each month. They also may require senders to keep the email marketing tool’s branding in the footer. On the lower end, an email marketing service can cost as little as $25 for up to 2,000 contacts. Mid-tier service runs up to $500/mo. for up to 50,000 people. Enterprise level email marketing software goes up from there. At some point, depending on scale and complexity it might make more sense to think about investing in full-blown marketing automation.

Email Marketing Products

Listings (76-100 of 157)

1 Ratings

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segment...

4 Ratings

AllProWebTools aims to offer a single platform for managing and growing a small business. Capabilities range from employee management and website SEO all the way to marketing and marketing analytics. Specific features include: customer tracking, order process tracking, newsletters, drip campa...

2 Ratings

SalesPanda is an inbound marketing software aimed at small businesses. According to the vendor, the product helps users: Create and Manage ContentIncrease Website TrafficEngage and Convert VisitorsNurture and Close Leads Users can create marketing collateral with a content editor and editable te...

2 Ratings

ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospec...

5 Ratings

WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to th...

2 Ratings

Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.

1 Ratings

Moosend, headquartered in London, offers an email marketing platform featuring drag and drop editor and templates for newsletters, automated workflow, mailing list management with custom fields and advanced segmentation, and personalized content.

1 Ratings

All-in-one software for better customer communication HelpCrunch toolset includes: Live chatEmail marketing automationSimple HelpdeskIt's a perfect solution for customer support, sales & marketing teams at SaaS, E-commerce, and any other online businesses. Acquire, convert more leads, and su...

We don't have enough ratings and reviews to provide an overall score.

Boingnet provides a marketing automation solution that is geared towards small to mid sized business, non-profit and agency marketing teams. The vendor says that their platform enables marketers to generate powerful cross-channel marketing campaigns that deliver results.

We don't have enough ratings and reviews to provide an overall score.

NewsTurbo Pro is email marketing and newsletter software. Some key features include: Trash Email Protection, Integrated Spam Check, and Support for all Feedback Loops (FBL).

We don't have enough ratings and reviews to provide an overall score.

Forewards is a platform that helps online retailers convert happy customers into an army of brand advocates. Online retailers can drive organic customer acquisition through word of mouth recommendations spread through social media, and drive improved customer loyalty by rewarding their most vocal...

We don't have enough ratings and reviews to provide an overall score.

CircuPress is an email service provider built specifically for WordPress. Create, manage and track your email content just as you do your site and blog's content. Send emails directly from the WordPress editor and view email stats directly from the administrative page. CircuPress allows users to ...

We don't have enough ratings and reviews to provide an overall score.

Gold Lasso's eLoop marketing suite provides both advanced email marketing and marketing automation capabilities used by enterprise and high volume senders. In 2011, Gold Lasso was recognized by Forrester Research as a premiere boutique email marketing company.

We don't have enough ratings and reviews to provide an overall score.

Adaptive Mailer from Predictive Response is an email marketing automation solution that integrates with Salesforce and is available on the SalesForce AppExchange. It allows the user to develop, deploy, and manage adaptive, branching, newsletter and drip email campaigns to nurture prospects. Thoug...