Gamification Software
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Tovuti's cloud-based learning management system (LMS) gives users tools to create, deliver, and track the effectiveness of eLearning programs. It helps users to create engaging interactive courses in minutes with Tovuti's interactive modules and a course creation suite. Users can…
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…
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Monitae helps create engaging, fun, customizable competitions that encourage performance. Some key features include: Sales Contest Builder and Integration with CRMs.
CRMGamified, headquartered in Miami, was founded in 2011 with the mission of providing modern technology to help companies improve sales and service performance by leveraging gamification mechanics. Their product, Hurrah! Leaderboards, is a KPI broadcasting solution with real-time…
IGT headquartered in London offers INTELLIGEN Central Management System, a government sponsored lottery management system.
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Contact centers have one of the highest staff rotation rates in the industry and one of the lowest age averages. In this scenario, creating a mechanism that motivates and promotes employee loyalty is very important. OneContact Gamification is a tool designed to shape behaviors, develop…
StriveCloud offers a gamification solution that combines both technology and gamification expertise to help companies provide memorable digital experiences and drive long-term growth and retention within any web or mobile app. Its gamification features aim to help users enrich customer…
Playable (formerly Leadfamly) is a SaaS company founded in Denmark in 2017, that offers a subscription-based marketing gamification platform that enables companies to grow their customer bases. The platform helps improve marketing and includes toosl for designing and executing marketing…
To gamify a team for more agile workplace with kudos, points, rewards, badges and leaderboardsA tool to engage agile team with gamificationSynergy offers personalized challenges, weekly wins and progressing game narratives used to chart a course to success and development.Reward…
Ziosk offers an entertainment, ordering and pay on demand tablet for table service restaurants. The new generation of Ziosk tablets feature 8-inch touchscreens with encrypted credit card readers built to accommodate the latest secure payment technology including EMV and NFC. The…
nGAGEMENT by nGUVU uses game mechanics, social media and interactive features, machine learning, and behavioral analytics to drive performance at the agent level. The vendor says their software motivates agents to achieve their objectives by immersing them in a fun game-like environment.…
Torry Harris Integration Solutions (THIS), of Torry Harris Business Solutions, provides an integrated framework, tools and solution accelerators to give enterprise gamification process a speedy start. Torry Harris has developed integrated frameworks, tools and solution accelerators,…
Snowfly headquartered in West Jordan provides their gamification software to encourage corporate wellness, provide rewards for employees and their peers, and encourage employees to celebrate their achievements.
Gamifics365 is a Dynamics 365 CRM gamification app that aims to bring a balance to the work-life of CRM users by implementing game mechanics into day-to-day CRM operations. With engaging games and instant recognition through awards and badges, CRM users are encouraged and motivated…
Tradler is an employee engagement platform that helps teams reach their potential with a unique blend of gamification and recognition. By celebrating daily contributions, milestones, and career development, Tradler helps to increase productivity, quality, and engagement. Tradler…
For new hire orientation, it is an integrated Agenda builder, Ice breakers, Speed Networking, Cohort Management, and Engagement Analytics solution. Embark has an agenda builder that's optimized for Zoom & MS Teams. With modules like shared notes, video playback, activities, networking,…
Bnex CRM is a platform that captures data, analyzes it, identifies opportunities, activates and communicates with customers and analyzes the results. The venor states their solution focuses on loyalty, engagement and increased revenue. The software provides plans for small, medium…
Unibo is a software development company based in the European Union that specializes in providing gamification solutions for online casinos. Founded in 2019 by Alexis Wicén and Kristian Svensson, Unibo offers a suite of gamification tools, Unibo helps online casinos enhance player…
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Learn More About Gamification Software
What is Gamification Software?
Gamification software is a platform that allows businesses to apply game mechanics as a marketing technique to increase and enhance user engagement and experience. These mechanics may be presented in the form of badges, points, rewards, etc., and may be used independently or through other software marketing tools. They have become a useful strategy for marketing teams within companies of all types and sizes, as they are an effective customer engagement strategy.
Marketing teams use gamification software to increase engagement among customers and motivate users to take actions that would benefit the business to some capacity. For example, asking customers to participate in a poll that provides data on your customers’ favorite features or pieces of content. Many companies take the approach of rewarding customers that agree to be brand advocates. This might include giving customers a badge or swag in return for creating a video about why they love your product.
Customers and users are generally more motivated to participate in these types of activities if they’re presented as an interactive game, leaderboard, or reward system. Another way of utilizing gamification software is by using it internally for your employees as a way to compete and thus increasing sales. For example, LevelEleven is a gamification software that rewards sales reps and marketing team employees for meeting or exceeding their quota.
In addition to helping collect valuable customer engagement data and motivating employees to increase sales numbers, gamification software can also help brands gain new customers and increase customer loyalty. Therefore, these tools have become an attractive strategy for marketing teams to consider when looking to increase customer engagement.
Gamification Software Features
Many of the most common features across gamification software products include:
- Customizability
- Competitions
- Behavior analytics & metrics
- Social sharing
- Leaderboards
- Reputation scoring
- Goal Setting
- Rewards Management
- Feedback Management
- Collaboration Tools
- Progress Bar
- Achievement Badges
- In-Game Learning
- Interactive Polls
- Point System
- Templates
Gamification Software Comparison
Before investing in a gamification platform, consider the following key factors:
- Usability: How easy or difficult it is to use a gamification platform should be a major factor in determining which product to use. This applies to both businesses and customers. A system that's difficult to understand may easily turn customers away. Likewise, a smooth software set up helps businesses increase efficiency and save time. Be sure the gamification software you end up purchasing is user friendly for both administrators and end-users.
- Type of Participation: There are several ways in which customers can interact with your business through games, rewards, contests, polls, etc. Some products such as Influitive are more community-driven and invite customers to participate in activities such as social media posts/reviews in return for earning badges and/or points. Other products such as LevelEleven are more focused on motivating internal teams (like sales and customer success) to close more deals and renew more customers. First, decide if you’re looking for an internal-facing or external-facing gamification platform.
- Type of Business: Type of business, including company size and industry, is another important factor to consider. Some products, such as Kahoot!, are designed for the education industry whereas products such as Hoopla are better suited for sales/marketing teams. Research which products will be best suited for the type of business you have.
Pricing Information
Gamification software is usually priced per user, therefore costs may vary. Prices per user may range from $30 to $70 per month. Some vendors offer a free version of their software that will allow a limited number of users. Many vendors require you to contact them for exact pricing.
Gamification Software Best Of Awards
The following gamification software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.
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Frequently Asked Questions
What does gamification software do?
Gamification software uses game mechanics and methods to enhance user engagement. Many companies use it to help engage their customers and to motivate their internal revenue-driving teams. These types of products aim to increase customer loyalty, education, and performance management.
They are useful in obtaining customer engagement and behavior data. They are also a useful marketing tactic and can help turn happy customers into customer advocates by rewarding them for doing activities that benefit your business.
What are the benefits of using gamification software?
What are the best gamification software products?
Top rated gamification products include: