On our TrustMaps, we group reviewer company sizes into three buckets: small businesses (1-50 employees), mid-sized companies (51-1,000 employees), and enterprises (1,001+ employees). However, it can be useful to drill down to a more granular level, especially when comparing company size distribution across products. The needs and resource constraints of a 5-employee business differ from those of a 50-employee business, just as the use case complexity for a 2,500-employee enterprise may be much less than the complexity of a 25,000-employee enterprise's use case.
In the chart above, we show a breakdown of reviewer company sizes by product—from least complex reviewer base on the left, to most complex reviewer base on the right. As you compare products on the TrustMaps and evaluate product profiles, keep these use case distributions in mind. For example, while TriNet and Paycor are both highly rated for small businesses and mid-sized companies, Paycor's reviewer base spans a greater range of company sizes, up through small enterprises (1,000-5,000 employees). Similarly, while Workday, UltiPro, Dayforce, and Kronos serve a mix of mid-sized companies and enterprises, ADP Vantage's reviewer base is almost entirely enterprises. It is also useful to look at the range of company sizes represented for each product, because this can be an indicator of how well/to what size the product will be able to scale with your company.