The Best Marketing Automation Products for Small Businesses (<50 employees)

Marketing Automation TrustMap™ for Small Businesses
Marketing Automation TrustMap for Small Businesses

Most Marketing Automation products are quite positively rated by small businesses (receiving at least a 4 out of 5 rating). The average User Rating for Marketing Automation software in the small business segment is 4.3 out of 5, which is higher than the average in the small-medium enterprise and large enterprise segments.

The average Segment Focus among vendors serving small business segment is 48%, and there are 4 vendors at or above this level - CallidusCloud Marketing Automation (formerly Leadformix), Infusionsoft, HubSpot and Act-On.

Factoring these two attributes the Best Marketing Automation Products for Small Business are:

*Percent of clients that are small businesses as indicated by the mix of reviews on TrustRadius
Product Avg. Small Business Rating Small Business Focus* Small Business Customer Estimate
HubSpot 4.8 69% 7,311
Act-On 4.7 53% 1,166
Infusionsoft 4.3 96% 18,240

The choice of which solution is right for you is highly dependent on what is most important for you. For example, while Infusionsoft receives a lower average user rating than HubSpot and Act-On, it is unique because it incorporates light-weight CRM and e-commerce capabilities. For more information, visit the individual product sections of this guide and read reviews for each product on TrustRadius.

There are a number of positively rated Marketing Automation products that don't have quite the same focus on the Small Business segment. These are designated as Strong Performers in Marketing Automation for Small Business on the TrustMap™:

**Marketo has a specialized small business offering called Spark
Product Avg. Small Business Rating Small Business Focus* Small Business Customer Estimate
Pardot 4.6 21% 315
Oracle Eloqua 4.8 6% 92

When you find a product that closely aligns with your needs, it's easy to evaluate and compare it to its top competitors in the market with the TrustRadius Comparison Ring. These suggestions are based on over 10,000 individual comparisons made by Marketing Automation software buyers on TrustRadius.com.

Comparison Rings of the Best Marketing Automation Products for Small Businesses
Comparison Rings of the Best Marketing Automation Products for Small Businesses