Adobe Campaign (formerly Neolane) Ratings & User Feedback

(16) 6.2 of 10

Software Profile & Review Summary

Adobe Campaign (formerly Neolane) provides cross-channel campaign management across online and offline channels with campaign, offer, and personalization management capabilities for sophisticated automation and execution of marketing programs. As part of the solution, Adobe Campaign offers marketing resource management functionality including asset management, spend/financial management, workflow management and calendaring. These MRM features, designed to manage resource allocation and budgets, are important for enterprise customers. It also has strong analytics capabilities and integration with enterprise CRM systems as well as with Adobe Marketing Cloud. Neolane was founded in France in 2001 and raised over $35m before being acquired by Adobe for $600m in June 2013. In terms of overall rating (6.2), Adobe Campaign scores below average. However, satisfaction ratings contributed by reviewers are above average for “likelihood to recommend” (8.3) and “likelihood to renew” (8.4). Typically, overall rating, which includes simple one-click ratings, tends to encapsulate a broader, more balanced sense of user sentiment, but in this case the quality of the product seems unclear based on our limited data. In the future, we hope to collect more ratings and reviews of Adobe Campaign, in order to get a clearer sense of users' experiences with the product. Note that Adobe Campaign is a complex platform designed for enterprises with advanced needs, who are looking to design sophisticated and personalized journeys for leads and prospects.

*Based on comparisons run by visitors on TrustRadius
**Based on (5) User reviews of Adobe Campaign on TrustRadius
Company Status: Public
Customers: N/A
Employees: 13,000+
Location: San Jose, CA (Adobe headquarters)
Founded: 2001 (Neolane)
Acquisitions: Neolane was acquired by Adobe in June 2013
Integrations: Salesforce.com, Oracle, Microsoft SQL Server, PostgreSQL, Greenplum, Teradata, DB2, MySQL, InfinitiDB, Netezza, AsterData, SAP Hana, Adobe Analytics, Adobe Target, Adobe Experience Manager, and Adobe Audience Manager
Most compared to*: Salesforce Marketing Cloud, IBM Unica, Marketo
Best fit for**: MA- and tech-savvy enterprise marketers who want to manage custom cross-channel marketing campaigns.

Adobe Campaign Customer Demographics*

Adobe Campaign customer demographics - company size
*Customer demographics data is drawn from user profiles and user reviews of Adobe Campaign on TrustRadius. Data may not be available for all reviewers.

Summary of Adobe Campaign Reviews

Source: (5) User reviews of Adobe Campaign on TrustRadius, (3) written or updated in the last year
Adobe Campaign Pros Adobe Campaign Cons
Integration
  • Integration with Adobe's SiteCatalyst (now Adobe Analytics) is important.
  • Also integrates with CRMs.
    Note: The vendor says that Adobe Campaign natively supports online and offline channels.
UI design
  • The user interface is not intuitive and there is a steep learning curve.
Customization/Flexibility
  • Many features (such as storage and user roles) can be customized to fit the needs of a particular organization.
Troubleshooting
  • Software is buggy and troubleshooting is difficult, especially for non-technical users. Error messages are very vague and hard to interpret.
Campaign management
  • Campaign automation and management across platforms (SMS, social media, email, direct mail, etc) are strong.

Aggregate User Ratings of Adobe Campaign on TrustRadius

Adobe Campaign aggregate ratings in 2016 Marketing Automation Buyer's Guide

Adobe Campaign Response to Reviewer Feedback

N/A