The Best Marketing Automation Software for Enterprises
Marketo, Top Rated across the board, is the high-scorer for enterprises. Oracle Eloqua and Act-On are also Top Rated in the enterprise segment. Like the mid-sized TrustMap, the enterprise TrustMap is likely less crowded because the market in this segment is more mature and it is difficult for new entrants to compete with the well-established vendors offering advanced feature sets geared towards enterprise needs. Some enterprise solutions offer capabilities beyond core MA functionality, like MRM or predictive analytics features. Pardot (Salesforce), Adobe Campaign, IBM Unica, and Oracle Eloqua are part of marketing/sales clouds, enterprise toolkits owned by larger software companies.