The Best Marketing Automation Software for Mid-Size Companies
Marketo, HubSpot, and Pardot are the Top Rated solutions for mid-sized companies. Marketo is the highest-rated and most frequently researched among mid-sized companies, while HubSpot comes in as a close second. The mid-sized TrustMap is less crowded than its small business counterpart, possibly because the mid-market has been using MA tools for longer and clear leaders have had time to emerge. Many of the same vendors appear on both TrustMaps, suggesting those products might be designed for SMBs, or companies who want to grow across the two segments. Note that some products on the mid-sized TrustMap, like Act-On, Oracle Eloqua, and Silverpop Engage, score higher among other company-size segments.