CallidusCloud Marketing Automation (formerly LeadFormix) Ratings & User Feedback

(13) 5.6 of 10

Software Profile & Review Summary

CallidusCloud Marketing Automation markets itself as Marketing Automation 2.0, by which they mean that in addition to the standard Marketing Automation toolbox, they also provide tools to help salespeople close leads. The platform can analyze the web content that site visitors consume, and can identify the company that web visitors are from based on IP address. CallidusCloud scores far below the benchmark in key satisfaction metrics like overall rating (5.6), “likelihood to recommend” (5.8) and “likelihood to renew” (4.7), indicating general user dissatisfaction.

*From CrunchBase and
**Based on comparisons run by users on TrustRadius
***Based on (10) User reviews of CallidusCloud Marketing Automation on TrustRadius
Company Status: Public, part of CallidusCloud (CALD)*
Customers: 4,400+
Employees: 850
Location: Dublin, CA (CallidusCloud headquarters);* other offices in Mexico City; London; Frankfurt; Serbia; Hong Kong; Japan; Australia; Hyderabad; Bangalore; Singapore
Founded: LeadFormix was founded in 2008; CallidusCloud was founded in 1996*
Acquisitions: Acquired by CallidusCloud Jan. 2012*
Integrations: Salesforce, Microsoft Dynamics, Netsuite, Zoho, SugarCRM
Most compared to**: HubSpot, Act-On, Marketo
Best fit for***: Entry-level Marketing Automation users with small contact databases, who are focused on email marketing and looking for a budget option

CallidusCloud Marketing Automation Customer Demographics*

CallidusCloud Marketing Automation customer demographics - company size
*Customer demographics data is drawn from user profiles and user reviews of CallidusCloud Marketing Automation on TrustRadius. Data may not be available for all reviewers.

Summary of CallidusCloud Marketing Automation Reviews

Source: (10) User reviews of CallidusCloud Marketing Automation on TrustRadius, (2) written or updated in the last year
CallidusCloud Marketing Automation Pros CallidusCloud Marketing Automation Cons
Email marketing
  • Straightforward email marketing platform that allows campaigns to be stored and shared.
  • The system will only send to one list per hour, which is not efficient (vendor disputes this).
Salesforce integration
  • Ability to “push” leads' contact information into Salesforce is convenient.
  • Some users found email/landing page design editor hard to customize and troubleshoot.
  • Reports are easy to understand, especially the Daily Visitor report.
  • Some users have had issues with report inaccuracy and slow report speeds.

Aggregate User Ratings of CallidusCloud Marketing Automation on TrustRadius

CallidusCloud Marketing Automation aggregate ratings in 2016 Marketing Automation Buyer's Guide

CallidusCloud Response to Reviewer Feedback