IBM Marketing Cloud (formerly Silverpop Engage) Ratings & User Feedback
Software Profile & Review Summary
Silverpop Engage, originally an email marketing tool, is now the Marketing Automation foundation for the IBM Marketing Cloud, which is part of the broader IBM Marketing Solutions portfolio. Note that IBM is transitioning away from the name Silverpop Engage. New features of the cloud are the Journey Designer (drag-and-drop visual scheduler of the customer journey), Journey Analytics, Customer Experience Analytics, mobile push messaging, and Universal Behavior Exchange (which allows marketers to connect data across their solutions). Silverpop's scores are generally below the Marketing Automation average, with low scores for overall rating (6.5), “likelihood to recommend” (7.1), “likelihood to renew” (6.4), and usability (5.8), indicating user dissatisfaction. However, ratings are not yet available for attributes like online and in-person training; reviews suggest that online resources, along with other client services, are a main strength of Silverpop. Still, Silverpop scores below the category benchmark for overall support (6.0) and implementation (7.4). This could be a result of the difficulty and complexity of implementing and troubleshooting the IBM marketing ecosystem, as opposed to just Silverpop individually.
|Customers:||8,000+ (IBM Marketing Solutions)|
|Location:||Amonk, NY (IBM headquarters)|
|Acquisitions:||Acquired by IBM in April 2014. Silverpop's prior acquisitions include Vtrenz in 2007 and CoreMotives in 2012; were both Marketing Automation solutions.*|
|Integrations:||AdStack, Cisco WebEx, Core metrics, KiteDesk, Lyris LM, NetSuite, and etouches Event Management Platform, among others|
|Most compared to**:||MailChimp, IBM Unica, Marketo, Salesforce Marketing Cloud Email|
|Best fit for***:||Customers who prioritize email marketing and want to use Silverpop alongside other IBM marketing solutions.|
Silverpop Engage Customer Demographics*
Summary of Silverpop Engage Reviews
|Silverpop Engage Pros||Silverpop Engage Cons|
Aggregate User Ratings of Silverpop Engage on TrustRadius
IBM Response to Reviewer Feedback
IBM has made significant investment in UI and UX including hiring new talent, conducting extensive Design Thinking training and expanding the beta and UI testing programs. Product capabilities recently released including journey designer reflect the new UI and UX now being rolled out across the portfolio.
IBM provides marketers with a full customer experience analytics suite expanding beyond traditional digital analytics to include customer experience, cognitive and predictive analytics.
To make it easier to design and send emails, IBM released a new editor which offers real time editing, multi-device previews, hyperlink manager which brings back real time thumbnails of all email destination links and responsive templates.