LeadSquared Ratings & User Feedback

(16) 8.6 of 10

Software Profile & Review Summary

2016 Top Rated Marketing Automation Software BadgeLeadSquared is a Bangalore startup that provides inbound Marketing Automation and customer acquisition features for small to medium-sized businesses. Its focus is on lead capture from online and offline sources though it also has responsive landing pages, in-built CRM, lead management, email marketing, email automation, lead tracking, lead scoring and analytics features. It scores well above average in the overall experience categories—overall rating (8.6), “likelihood to recommend” (8.5), and “likelihood to renew” (8.8). Data is not yet available for the other attributes. Many reviewers said they anticipate new features and feature expansions as LeadSquared continues to grow. At this stage, LeadSquared is a Top Rated Marketing Automation product for small businesses.

*Based on comparisons run by visitors on TrustRadius
**Based on (12) User reviews of LeadSquared on TrustRadius
Company Status: Startup (Private)
Customers: 350+
Employees: 55
Location: Bangalore (headquarters) and Iselin, NJ
Founded: 2012
Integrations: Olark, Zopim, Live Chat, CallRail, Super Receptionist, OzoneTel Cloud Telephony, MCube, Spark TG Telephony, Neox Solution Telephony, Ameyo Contact Center Software, Alpha Technologies Telephony, Alliance Infotech Telephony, WordPress, GoToWebinar, Shopify, Email Sync App, Lead Distribution App
Most compared to*: Act-On, HubSpot, Infusionsoft, Pardot*
Best fit for**: Small business marketers in India or the U.S. with email list sizes under 25k who are focused on the lead pipeline and want to start using Marketing Automation right away.**

LeadSquared Customer Demographics*

LeadSquared customer demographics, including company size, email list size, and B2B or B2C use case.
*Customer demographics data is drawn from user profiles and User reviews of LeadSquared on TrustRadius. Data may not be available for all reviewers.

Summary of LeadSquared Reviews

Source: (12) User reviews of LeadSquared on TrustRadius, all written or updated in the last year
LeadSquared Pros LeadSquared Cons
User interface
  • Simple, user-friendly UI makes it easy to start using the tools right away.
  • Some said the visuals (color in particular) could be improved to make new and relevant information easier to see.
Customer support
  • Excellent support team is fast to reply.
User roles and permissions
  • Access control may be an issue for teams that want to set up different user roles.
Third-party integrations
  • Relatively easy to integrate with plugins or minimal IT effort.
  • A few users would like to see more development in the mobile area, for example mobile optimization previews and mobile reporting.
Lead management
  • Landing page triggers and engagement scoring help automate the process of lead management. Users said lead flow is organized effectively for both marketing and sales.

Email and landing page design tools
  • Some users said the templates and editor were a strength, while others said design tools could be improved, for example by adding more templates.

Aggregate User Ratings of LeadSquared on TrustRadius

LeadSquared aggregate ratings in 2016 Marketing Automation Buyer's Guide

LeadSquared Response to Reviewer Feedback

Thanks to all our users who took the time out to rate and review LeadSquared. We are continually looking for ways to make the customer acquisition process simple and hassle-free for businesses, and your feedback helps us make changes in the right direction.

We make fairly frequent updates to LeadSquared (a new update, even if minor, every week), so you can be sure that your feedback is well received, and implemented as soon as possible.

Looking at the reviews, some of our users wanted changes in the UI to see more recent or more relevant information first. This is possible through dashboard customization. Users can create a custom dashboard (in just a few clicks) that just shows the reports most relevant to them. Check out how to customize your reports here: http://help.leadsquared.com/leadsquared-dashboard-2/

Another feedback is for access control. So, we already have user based access. There are four user roles right now—Administrator, Sales User, Sales Manager and Marketing User. The access permissions differ for all of them. Further, there is an ability to create user groups with different permissions among sales users.

Moving towards mobile is one of our top priorities right now. Mobile preview for landing pages is already available, and we are working towards including that in the email editor. Mobile specific reports are underway as well. While we do that, we'd add more templates to both landing page and email editors. In October 2015, we also released a new sales app to help field sales teams be more productive. You can check it out on Google Play.

It's wonderful to know that most users like our product features and support, and have found it easy to implement and get started with LeadSquared. ☺ Ease of use has always been a top priority for us. We have also added many new integrations and connectors recently. You can check if the ones you need have been included; if not, let us know.

Thanks for the inputs again; if you wish to look at all the recent product updates, you'll find them here: http://help.leadsquared.com/news/.