Spokal Ratings & User Feedback

(7) 9.4 of 10

Software Profile & Review Summary

Spokal is an inexpensive all-in-one inbound marketing platform designed specifically for very small businesses and freelancers who don't have a full-time marketing department. It works with existing WordPress websites. Spokal scores extremely well, ranking far above the benchmark in support (9.5) and overall experience metrics—overall rating (9.4), “likelihood to recommend” (9.5), and “likelihood to renew” (9.3) all score above average. Although data is limited, ratings so far indicate that users are happy with Spokal. Spokal is a high-rating outlier, and while we're confident this indicates a very high level of user satisfaction, it's important to keep in mind that Spokal is a niche tool. It is designed specifically for entrepreneurs or very small teams who want to use an MA tool with their WordPress site, and its functionality is more limited than other tools on this map. It is an example of a niche tool that has emerged to serve the lower end of the market, as Marketing Automation becomes more widespread and accessible to smaller businesses.

Note: Spokal does not have enough ratings to appear on the TrustMaps, but because there are a number of in-depth reviews from small businesses, we have plenty of qualitative data to create a product profile.

*Listed on LinkedIn
**Based on comparisons run by visitors on TrustRadius
***Based on (6) User reviews of Spokal on TrustRadius
Company Status: Private
Customers: N/A
Employees: 4*
Location: Vancouver, BC
Founded: 2012
Integrations: Wordpress, Twitter, Gravity Forms, ContactForm7, NinjaForms, Jetpack, Feedly, Zapier, Mailchimp, ActiveCampaign
Most compared to**: HubSpot, Hatchbuck, Act-On, Jumplead
Best fit for***: Very small businesses with a WordPress website who are focused on leveraging social media for lead generation and engagement

Spokal Customer Demographics*

Spokal customer demographics, including company size and email list size.
*Customer demographics data is drawn from user profiles and User reviews of Spokal on TrustRadius. Data may not be available for all reviewers.

Summary of Spokal Reviews

Source: (6) User reviews of Spokal on TrustRadius, (4) written or updated in the last year
Spokal Pros Spokal Cons
Social integrations
  • Easy to manage social media presence, optimize content using SEO keywords and build followers on Twitter, WordPress, and LinkedIn.
Other integrations
  • Users want to see more options for CRM, MA, and blog platform integration (beyond Zapier, ActiveCampaign, MailChimp and WordPress).
Content Calendar
  • Users like the visual drag-and-drop scheduler, which allows them to see and easily edit the roadmap for future posts and shares across social platforms.
Email automation
  • Limited; a few users said that Spokal doesn't replace a more robust automated email marketing solution.
  • Guided set-up and user-friendly dashboard are geared toward non-technical users.
  • The short learning curve means Spokal can be used right away, as long as users already have WordPress, Twitter and LinkedIn accounts.

Aggregate User Ratings of Spokal on TrustRadius

Spokal aggregate ratings in 2016 Marketing Automation Buyer's Guide

Spokal Response to Reviewer Feedback

Spokal is dedicated to creating marketing automation that's easy to use and affordable.

As the reviews correctly point out, we are heavily focused on Top of Funnel (TOFU) and Middle of Funnel (MOFU)—generating traffic and leads for our clients through content marketing, because there's little point in advanced email nurturing tools (BOFU) without leads.

Spokal assists content marketing teams and business owners with a content marketing workflow, increasing results and visibility into what content (and authors) are generating a return on investment.  Content creation becomes faster with Spokal, better optimized for search engines (SEO), and much of the social media sharing flow, and outreach is automated or made simple. A variety of CTAs work together to maximize conversions.

We integrate with and enhance BOFU (lead nurturing) tools with powerful features like dynamic segmentation and lead scoring based on visitor behaviour. Combining Spokal with ActiveCampaign, for example, results in a very powerful and comprehensive Marketing Automation system from the top to the bottom of the funnel.

While initially we were focused on the very small business market, as we've added more capabilities, we now serve both one-person shops and larger companies with established marketing teams who value ease of use over complexity, or don't want to move all their content from their existing WordPress sites.