Adobe Social

Social Media Management Software

Software Profile & Review Summary

Adobe Social is a social media management tool that incorporates technology from two acquisitions: Facebook advertising management platform Efficient Frontier and Facebook page-management platform Context Optional. Adobe Social is part of the Adobe Marketing Cloud.

Per the Adobe Social reviews on TrustRadius, about one-third of the tool's customers are agencies. Non-agency customers include computer software and real estate companies, and are mostly enterprises.

Some of Adobe Social's customers include General Growth Properties, ANSYS Inc., and MeringCarson.

*Vendor provided
Best used for: Conversion analytics; Social attribution
Not as strong for: Social intelligence
Most often compared to: Sprout Social
Customer focus: Enterprises
Channels covered*: Twitter, Facebook, Google+, LinkedIn, WordPress, Instagram, Tumblr, YouTube, FourSquare, Flickr, Reddit, Sina Weibo, Disqus

Adobe Social Customer Distribution

Adobe Social Customer Distribution Pie Chart
Source: (8) User reviews of Adobe Social on TrustRadius

Aggregate User Ratings of Adobe Social on TrustRadius

Source: (8) User reviews of Adobe Social on TrustRadius
Rating Attribute Adobe Social # of Reviewers Contributing to Rating Average SMMS Category Average
Likelihood to recommend 5.4 8 8.0
Likelihood to renew 5.4 7 7.6
Product usability 3.5 2 7.9
Product availability 7 1 9.2
Product performance 5 1 8.3
Support 8 1 8.5
In-person training N/A N/A 8.8
Online training 6 1 7.9
Implementation satisfaction 5 1 8.1
Analytics & Insight 5 1 8.3
Data Collection 5 1 7.8
Publishing 8 1 8.7
Engagement 7 1 7.9

Summary of Adobe Social Reviews

Source: (8) User reviews of Adobe Social on TrustRadius
Adobe Social Pros Adobe Social Cons
Integration with Adobe Analytics
Users like the reporting in general, but specifically call out the integration with Adobe's web analytics tool, which allows users to track conversion metrics, understand attribution from social channels, and, ultimately, optimize social campaigns.
Users mention a variety of performance issues such as slow load times and features not working as intended.
Adobe Social allows users to post across multiple accounts and platforms. Users particularly like the recommended time to post, which helps optimize social activities.
Improved user interface
Users say Adobe Social's UI has improved over time.

Adobe Response to Reviewer Feedback