Social Media Management Software
Adobe Social is a social media management tool that incorporates technology from two acquisitions: Facebook advertising management platform Efficient Frontier and Facebook page-management platform Context Optional. Adobe Social is part of the Adobe Marketing Cloud.
Per the Adobe Social reviews on TrustRadius, about one-third of the tool's customers are agencies. Non-agency customers include computer software and real estate companies, and are mostly enterprises.
Some of Adobe Social's customers include General Growth Properties, ANSYS Inc., and MeringCarson.
|Best used for:||Conversion analytics; Social attribution|
|Not as strong for:||Social intelligence|
|Most often compared to:||Sprout Social|
|Channels covered*:||Twitter, Facebook, Google+, LinkedIn, WordPress, Instagram, Tumblr, YouTube, FourSquare, Flickr, Reddit, Sina Weibo, Disqus|
|Rating Attribute||Adobe Social||# of Reviewers Contributing to Rating Average||SMMS Category Average|
|Likelihood to recommend||5.4||8||8.0|
|Likelihood to renew||5.4||7||7.6|
|Analytics & Insight||5||1||8.3|
|Adobe Social Pros||Adobe Social Cons|
|Integration with Adobe Analytics
Users like the reporting in general, but specifically call out the integration with Adobe's web analytics tool, which allows users to track conversion metrics, understand attribution from social channels, and, ultimately, optimize social campaigns.
Users mention a variety of performance issues such as slow load times and features not working as intended.
Adobe Social allows users to post across multiple accounts and platforms. Users particularly like the recommended time to post, which helps optimize social activities.
|Improved user interface
Users say Adobe Social's UI has improved over time.