Social Media Management Software

Software Profile & Review Summary

NetBase is focused on social listening and analytics, and also added publishing and engagement to the platform recently. According to the mix of reviews on TrustRadius, about 70% of their customers are agencies, whether marketing, advertising, PR or market research, using the tool for client work.

Agencies use NetBase to monitor crisis situations for clients, understand consumer sentiment around a client's brand, prepare for a prospective client pitch, develop marketing campaign ideas, and demonstrate the success of campaigns.

Some of NetBase's customers include Kenneth Cole, T-Mobile, Coca Cola, Walmart McCann Worldwide, Target, Visa, UMG, Disney and Yum! brands.

*Vendor provided
Best used for: Understanding consumer sentiment on a brand
Not as strong for: Analyzing performance of social campaigns
Most often compared to: Radian6
Customer focus: Agencies; enterprises
Channels covered*: Twitter, Facebook, Google +, LinkedIn, WordPress, Instagram, Tumblr, Pinterest, YouTube, Vimeo, FourSquare, LiveJournal, Flickr, Yelp, Digg, Vine, Reddit, StumbleUpon, Quora, 22 million active blogs, 300 product and travel review sites (Amazon, iTunes, Google Play, Travelocity, Orbitz, Expedia, Tripadvisor,,, Priceline, Consumer Affairs), 55,000 News sources (e.g. Huffington Post, New York Times, Reuters, Guardian, BBC, CNN), 550,000 forums, more than 10,000 social networks, VK Russia, Weibo China, IMDB, Baidu groups, Friendfeed

NetBase Customer Distribution

NetBase Customer Distribution Pie Chart Source: (21) User reviews of NetBase on TrustRadius

Aggregate User Ratings of NetBase on TrustRadius

Source: (21) User reviews of NetBase on TrustRadius
Rating Attribute NetBase # of Reviewers Contributing to Rating Average SMMS Category Average
Likelihood to recommend 7.7 21 8.0
Likelihood to renew 7.3 20 7.6
Product usability 8.5 2 7.9
Product availability N/A N/A 9.2
Product performance N/A N/A 8.3
Support N/A N/A 8.5
In-person training N/A N/A 8.8
Online training N/A N/A 7.9
Implementation satisfaction N/A N/A 8.1
Analytics & Insight 9 1 8.3
Data Collection 8 1 7.8
Publishing N/A N/A 8.7
Engagement N/A N/A 7.9

Summary of NetBase Reviews

Source: (21) User reviews of NetBase on TrustRadius
NetBase Pros NetBase Cons
Dashboards and visuals
Users like the different options for visualizing data, such as graphs, timelines, word clouds, phrase clouds, etc., as well as the ability to create custom dashboards.
Load time
A few users say the processing time for queries could be improved.
Good user interface, easy to use
Overall, users like the design of the platform and say that it's easy to use and navigate, and that the online tutorials are helpful. In particular, setting up topics, search queries and filters are fairly simple tasks in NetBase.
Expertise required for setup
While overall the platform is easy to use, some reviewers recommend having a dedicated NetBase user to set up the right queries and filters. Some had very specific recommendations on how to improve the UI.
Data mining and segmentation
Users say NetBase has the ability to mine data at scale, and like the ability to segment that data by geolocation, gender, channel, influencers, etc.
Data breadth and availability
While NetBase does have access to the Twitter firehose, some users say it's not always available in every query. Others would like to see integration with additional channels like Pinterest and Instagram. Two users say it is not a complete tool and need additional tools to supplement. One user says information older than 1 year cannot be retrieved.
Sentiment analysis
Users are split on NetBase's sentiment analysis capabilities. Some say it is accurate, or at least, more accurate than competitive tools, given that no tool can be perfect at sentiment analysis. Others would like the ability to manually change or train the sentiment.

NetBase Response to Reviewer Feedback

NetBase relaunched a major overhaul of the product platform and user interface end of 2014 – releasing an improved product to customers with faster setups, stronger scaling, more dashboards, visualizations, geo and influencer analysis, and campaign and competitive templates that work globally.

NetBase also added the ability to manually change and automatically tune Sentiment in the product for specific topics. In addition, Engagement and Publishing was built in to the platform as a one-stop shop.

The launch of NetBase Live Pulse delivered a new set of live visualization for command centers, live monitors; covering all business functions including the CEO.

NetBase continues to be the only platform that can go deep on emotion and behaviors, faster and at higher accuracy than others. Channels are constantly augmented and now include Twitter, FaceBook, Instagram, Tumblr, Pinterest, Google+, Youtube, Amazon and millions of more. Customers instantly benefit from 27 months of history and can has the ability to go all the way back to the first tweet. The NetBase product is improved every 2 weeks, constantly addressing customer needs.