Social Media Management Software

Software Profile & Review Summary

Offerpop is a social media marketing tool that allows users to build marketing campaigns on social channels, such as contests, sweepstakes, and apps. Industries include retail, marketing agencies, and hospitality.

Some of Offerpop's customers include L'Oreal, Ergobaby, and Comedy Central, according to the Offerpop website.

*Vendor provided
Best used for: Social media campaigns
Not as strong for: Social media analytics
Most often compared to: Woobox
Customer focus: Enterprises; small businesses
Channels covered*: N/A

Offerpop Customer Distribution

Offerpop Customer Distribution Pie Chart Source: (6) User reviews of Offerpop on TrustRadius

Aggregate User Ratings of Offerpop on TrustRadius

Source: (6) User reviews of Offerpop on TrustRadius
Rating Attribute Offerpop # of Reviewers Contributing to Rating Average SMMS Category Average
Likelihood to recommend 8.5 6 8.0
Likelihood to renew 7.2 6 7.6
Product usability N/A N/A 7.9
Product availability N/A N/A 9.2
Product performance N/A N/A 8.3
Support N/A N/A 8.5
In-person training N/A N/A 8.8
Online training N/A N/A 7.9
Implementation satisfaction N/A N/A 8.1
Analytics & Insight N/A N/A 8.3
Data Collection N/A N/A 7.8
Publishing N/A N/A 8.7
Engagement N/A N/A 7.9

Summary of Offerpop Reviews

Source: (6) User reviews of Offerpop on TrustRadius
Offerpop Pros Offerpop Cons
Creating social campaigns
Offerpop helps users develop and manage campaigns on social media, such as contests, referral campaigns, and sweepstakes. Users can start with templates or customize their own designs. The tool handles things like discovering contest cheaters, managing voting, and ensuring campaigns are optimized for mobile.
Requires coding knowledge
Though there are out-of-the-box templates and designs, users who have some knowledge of HTML and CSS will take better advantage of the tool.
Customer support
The support and account management teams are responsive and helpful.
May not be needed
Originally, a 3rd-party tool was necessary for building Facebook campaigns; now, it is often possible to build them natively. That said, many users still think Offerpop is valuable, if it fits your budget.

Offerpop Response to Reviewer Feedback