Social Media Management Software
Offerpop is a social media marketing tool that allows users to build marketing campaigns on social channels, such as contests, sweepstakes, and apps. Industries include retail, marketing agencies, and hospitality.
Some of Offerpop's customers include L'Oreal, Ergobaby, and Comedy Central, according to the Offerpop website.
|Best used for:||Social media campaigns|
|Not as strong for:||Social media analytics|
|Most often compared to:||Woobox|
|Customer focus:||Enterprises; small businesses|
|Rating Attribute||Offerpop||# of Reviewers Contributing to Rating Average||SMMS Category Average|
|Likelihood to recommend||8.5||6||8.0|
|Likelihood to renew||7.2||6||7.6|
|Analytics & Insight||N/A||N/A||8.3|
|Offerpop Pros||Offerpop Cons|
|Creating social campaigns
Offerpop helps users develop and manage campaigns on social media, such as contests, referral campaigns, and sweepstakes. Users can start with templates or customize their own designs. The tool handles things like discovering contest cheaters, managing voting, and ensuring campaigns are optimized for mobile.
|Requires coding knowledge
Though there are out-of-the-box templates and designs, users who have some knowledge of HTML and CSS will take better advantage of the tool.
The support and account management teams are responsive and helpful.
|May not be needed
Originally, a 3rd-party tool was necessary for building Facebook campaigns; now, it is often possible to build them natively. That said, many users still think Offerpop is valuable, if it fits your budget.