Social Media Management Software
Simply Measured is a social media analytics tool that measures and reports on the impact of a company's social media activities, including owned, earned and paid.
According to the mix of reviews on TrustRadius, about half of Simply Measured's clients are agencies. Other industries include higher education and computer networking. (Note: According to Simply Measured, most of their customers are enterprise brands.)
Some of Simply Measured's customers include Samsung, American Express, and Pepsi.
|Best used for:||Social media analytics|
|Not as strong for:||Publishing and engagement|
|Most often compared to:||Hootsuite Enterprise|
|Channels covered*:||Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, Vine|
|Rating Attribute||Simply Measured||# of Reviewers Contributing to Rating Average||SMMS Category Average|
|Likelihood to recommend||8.6||9||8.0|
|Likelihood to renew||8.9||7||7.6|
|Analytics & Insight||N/A||N/A||8.3|
|Simply Measured Pros||Simply Measured Cons|
The data collected by the tool can be turned into reports with compelling, easy-to-understand visuals. These visuals are available out of the box.
The cost of the tool can be out of range for users who only need to create reports on a monthly basis, or need to monitor their own brand as well as competitors.
|Reporting and insights
Simply Measured does a good job at surfacing insights from the data it captures. Raw data is available and easily exported for further manipulation.
Though the out-of-the-box reports are excellent, users would like to be able to do more customization of reports within the tool.
|Ease of setup
It's easy to set up the tool and integrated it with the various social channels.
Users would like to see more integrations with other software products, such as web analytics, marketing automation, and video platforms.
Users say the support team is responsive and helpful.
Pricing structure: Simply Measured offers three plans for brands and agencies designed to best serve our target customer.
Customizability: Simply Measured is the only analytics solution built completely in Excel and hosted online to allow the flexibility and customization marketers need with the ease of use and accessibility that a cloud solution provides. We also offer tailor-made reports to Enterprise users through our professional services team.
Integration: Simply Measured integrates with some of the worlds' leading marketing solutions like Google Analytics, Omniture and SHIFT to allow brands to connect social activity with business outcomes. Further integrations with other software products are planned as social marketing continues to impact overall business strategy.