Social Media Management Software
Sprout Social is a social media management tool focused on publishing posts, and community management and social communication.
Per the mix of reviews on TrustRadius, about half of Sprout Social’s clients are agencies using the tool to manage multiple client brands and profiles. Non-agency clients span several industries, including retail, IT and services, computer software, and media/publishing.
Some of Sprout Social’s customers include GrubHub, Hyatt, Mailchimp, Razorfish, Spotify, and Zipcar, according to Sprout Social’s website.
|Best used for:||Community management; Scheduling|
|Not as strong for:||Enterprise workflow|
|Most often compared to:||Hootsuite|
|Customer focus:||Agencies; Small businesses|
|Channels covered*:||Twitter, Facebook, LinkedIn, Google+|
|Rating Attribute||Sprout Social||# of Reviewers Contributing to Rating Average||SMMS Category Average|
|Likelihood to recommend||8.4||57||8.0|
|Likelihood to renew||8.1||57||7.6|
|Analytics & Insight||N/A||N/A||8.3|
|Sprout Social Pros||Sprout Social Cons|
Sprout Social is quick to learn and easy to navigate, even for inexperienced users. Users also like the design of the interface.
Users would like to see Sprout Social integrate well with more channels, especially LinkedIn. Other channels of interest are Pinterest, YouTube, Instagram, Foursquare, Google+ and Tumblr.
Note: The company says it supports LinkedIn as of Dec. 2014, and Google+ since 2013.
|Analytics and reporting
Detailed, easy-to-read reports with compelling visuals help users track the success of social media efforts. Users can show them to clients or managers without a lot of explanation. Users also like the integration with Google Analytics for more in-depth analytics.
|Not quite enterprise-level
Some users say for Sprout Social to be a true enterprise solution, the listening capabilities and workflow/approval processes need to be more robust.
Users like the ability to manage multiple social profiles through one interface. Scheduling posts is easy. Specifically, users like the ability to schedule recurring posts and the automatic link shortener.
Users would like to see some additional features and functionalities, such as the ability to label and categorize posts, sentiment analysis, reputation management, competitive monitoring, suggested posts and topics, and industry-based benchmarking.
Users like the mobile and tablet apps for Sprout Social.
The support team is responsive and helpful, whether through live chat or on the phone.
At Sprout, we relish and rely on user feedback to improve the platform and build a superior product. Our roadmap contains numerous improvements around workflow/approvals, collaboration, analytics, message categorization tools, additional network integrations and more – all of which should make it even easier for people to run business and communicate with audiences on social.