TrustRadius Top Rated Social Media Management Badge for Enterprise 2015

Sprout Social

Social Media Management Software

Software Profile & Review Summary

Sprout Social is a social media management tool focused on publishing posts, and community management and social communication.

Per the mix of reviews on TrustRadius, about half of Sprout Social’s clients are agencies using the tool to manage multiple client brands and profiles. Non-agency clients span several industries, including retail, IT and services, computer software, and media/publishing.

Some of Sprout Social’s customers include GrubHub, Hyatt, Mailchimp, Razorfish, Spotify, and Zipcar, according to Sprout Social’s website.

*Vendor provided
Best used for: Community management; Scheduling
Not as strong for: Enterprise workflow
Most often compared to: Hootsuite
Customer focus: Agencies; Small businesses
Channels covered*: Twitter, Facebook, LinkedIn, Google+

Sprout Social Customer Distribution

Sprout Social Customer Distribution Pie Chart Source: (57) User reviews of Sprout Social on TrustRadius

Aggregate User Ratings of Sprout Social on TrustRadius

Source: (57) User reviews of Sprout Social on TrustRadius
Rating Attribute Sprout Social # of Reviewers Contributing to Rating Average SMMS Category Average
Likelihood to recommend 8.4 57 8.0
Likelihood to renew 8.1 57 7.6
Product usability 8.4 15 7.9
Product availability 8.6 7 9.2
Product performance 7.5 6 8.3
Support 8.7 12 8.5
In-person training N/A N/A 8.8
Online training 9.5 2 7.9
Implementation satisfaction 8.5 10 8.1
Analytics & Insight N/A N/A 8.3
Data Collection N/A N/A 7.8
Publishing N/A N/A 8.7
Engagement N/A N/A 7.9

Summary of Sprout Social Reviews

Source: (57) User reviews of Sprout Social on TrustRadius
Sprout Social Pros Sprout Social Cons
Sprout Social is quick to learn and easy to navigate, even for inexperienced users. Users also like the design of the interface.
Channel coverage
Users would like to see Sprout Social integrate well with more channels, especially LinkedIn. Other channels of interest are Pinterest, YouTube, Instagram, Foursquare, Google+ and Tumblr.

Note: The company says it supports LinkedIn as of Dec. 2014, and Google+ since 2013.
Analytics and reporting
Detailed, easy-to-read reports with compelling visuals help users track the success of social media efforts. Users can show them to clients or managers without a lot of explanation. Users also like the integration with Google Analytics for more in-depth analytics.
Not quite enterprise-level
Some users say for Sprout Social to be a true enterprise solution, the listening capabilities and workflow/approval processes need to be more robust.
Users like the ability to manage multiple social profiles through one interface. Scheduling posts is easy. Specifically, users like the ability to schedule recurring posts and the automatic link shortener.
Additional features
Users would like to see some additional features and functionalities, such as the ability to label and categorize posts, sentiment analysis, reputation management, competitive monitoring, suggested posts and topics, and industry-based benchmarking.
Mobile access
Users like the mobile and tablet apps for Sprout Social.
Customer service
The support team is responsive and helpful, whether through live chat or on the phone.

Sprout Social Response to Reviewer Feedback

At Sprout, we relish and rely on user feedback to improve the platform and build a superior product. Our roadmap contains numerous improvements around workflow/approvals, collaboration, analytics, message categorization tools, additional network integrations and more – all of which should make it even easier for people to run business and communicate with audiences on social.