Influencer Marketing Software
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GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission.…
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound…
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Roster creates software that helps convert a brands passionate customers into brand ambassadors to drive awareness on social media, boost marketing, and drive revenue. The vendor states customers are the most authentic source for promoting products and services to others, because…
Reactive helps to turns site visitors into customers on e-commerce stores through live streamed shopping events. Utilizing gamified sales tools and analytics, live shopping attendees are incentivized to make a purchase. Features include: Multiple in-stream sales featuresAutomatic…
IMAI is an influencer marketing platform for brands, agencies, and online stores. It is used to discover, analyze, and measure over 300 million influencers with search filters. IMAI also offers a dedicated campaign reporting dashboard. IMAI helps to streamline users' workflows from…
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OnePitch is for teams who need a tool to streamline the media relations process, offering 3 different pitch submission types including a proprietary pitch form complete with the Pitch Checker. After submitting a pitch or press release, OnePitch sends a custom, curated list of journalist…
Kolsquare is a solution for managing KOL (key opinion leader)Marketing campaigns designed to optimise brand communication strategies in response to new digital challenges. Using their technology, professionals can identify Influencers (or KOL) profiles, manage their KOL Marketing…
Kamoto.AI is a SaaS platform that enables users to create, train, and monetize bespoke AI personalities while offering celebrities & influencers the chance to license authentic AI replicas of themselves for an interactive, and monetizable experience through Kamato.AI's Marketplace…
Instajet.io — An Influencer Marketing Platform used to find, pay and collaborate with Instagram Influencers. Instajet.io is a marketplace that connects businesses with Instagram influencers. It simplifies the process by providing influencers with consistent advertising opportunities…
SocialLadder's Ambassador Relationship Management Technology can be used by brands to identify, monitor, reward and centralize communication with potential brand ambassadors. The creator management platform is designed to help users find, recruit, and manage authentic relationships…
UpPromote Affiliate & Referral is a solution for Shopify merchants seeking to elevate their affiliate and referral campaigns. It empowers businesses to build professional campaigns and approach potential affiliates. The app's standout feature lies in its ability to track affiliate…
Phlanx is an online platform which connects business owners and PR professionals to marketing opportunities. The platform consists of online software and tools that assist brands in their marketing, as well as a two-sided market community where brands and influencers can communicate…
Podhash is a marketing platform boasting millions of podcasts and episodes. It offers filtering by category, language, and stats, to save hours discovering podcasts, enabling users to explore, save, and contact them with just a few clicks. 📊 Marketers can find podcast creators for…
CreatorDB is an influencer marketing platform that enables users to discover influencers, analyze markets, and track campaigns, boasting over 3 million influencers, 130+ filters, 500+ topics followed, and almost 9000 niches. CreatorDB gives users granular access to influencer marketing…
ThoughtLeaders offers both brands and creators a marketing intelligence tool and branded content ad network rolled into one. The vendor states their sponsorship intelligence platform collates data scraped from 10 million content pieces every day to analyze the ever-growing world…
Spin is a live shopping platform from Spin Live in Madison, designed to bridge the gap between livestreaming and ecommerce. With Spin, shoppers get discounts, merchants get to demo their products live, and influencers get to make connections with brands.
Current Technologies aims to empower users to discover talent, recruit confidently, optimize the bottom line, and maximize return. The vendor describes the following benefits of using Ambassador Hub: Community-driven Revenue - Create a community that generates revenue for a brand.…
Achoo Influencer Platform helps users manage, monitor and evaluate the success of their influencer marketing strategy with a 360 workflow. Users can easily identify the right influencer(s) for their brand, maintain relations, activate the influencers and build custom report-based…
Heepsy is an influencer marketing platform for brands and agencies. Heepsy gives access to millions of influencers from around the world, plus the tools needed to find the right one for a brand. 🔎 Search for influencers on Instagram, YouTube, TikTok, and Twitch with filters that…
NinjaInfluence is an influencer marketing platform from the company of the same name in Miami Beach, that helps users manage their strategies and communicate with influencers/creators. It provides access to over 125 million influencers across Instagram, TikTok, YouTube, and LinkedIn.…
trendHERO is an influencers marketing tool for Instagram. It helps freelancers, agencies, small and medium businesses to provide effective campaigns with influencers.
PARKLU by Launchmetrics grows a brand's influence in China. Identify, activate and measure the impact of the most influential Key Opinion Leaders (KOLs) in China. Presented as a solution to help users understand how a brand benchmarks against competitors in the Chinese market. PARKLU…
Unbox Social is a Social media suite powered by artificial intelligence that helps brands and agencies of all sizes with influencer marketing solutions, social media analytics, and competition tracking. Unbox Social is designed to help customers find the right influencers, monitor…
Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.…
Lefty is an influencer marketing platform with a focus on Instagram. Lefty affords users access to 5 million influencers profiles. On the platform, you can identify relevant profiles for your brand, manage them and collect all the pieces of content they have created for you on Instagram,…
RhythmOne, the multinational digital advertising company headquartered in San Francisco, offers RhythmInfluence, their influencer marketing platform which emphasizes effective and broad content seeding and distribution.
Influicity is an influencer marketing platform from the company of the same name in Toronto.
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Learn More About Influencer Marketing Software
What is Influencer Marketing Software?
Influencer Marketing Software and tools help to locate and connect your brand with an influencer's audience. Influencer marketing platforms provide marketing departments with data about which content is performing best and which influencers to connect with.
An "influencer" is a content publisher that already has a sizeable following online and through social media. It can take many months, even years, before new content publishers are discovered and avidly followed, irrespective of the content's quality. Owing to this, there are also influencer marketing agencies which marketers can utilize, but these services typically cost more than using influencer marketing platforms alone.
Therefore, it can be very beneficial for marketers to link their brand to an already well-established influencer and increase visibility for their products. This is a key reason for the rapid rise of "influencer marketing" that has dominated today's content marketing efforts.
Influencer Marketing Software Features & Capabilities
These are some common influencer marketing software features:
- Content search: Ability to search content online for references to brand or product names.
- Content alerts: Notifications that are sent to the user if their brand or product gets mentioned or backlinked.
- Content analysis: Tracks brand content to identify which content is performing the best in terms of metrics such as page views, and redirecting visitors to your company's site.
- Competition analysis: Ability to track competing brands’ content performance and provide detailed comparisons with your own brand's content performance.
- Influencer search: Ability to search for relevant influencers in your specific industry and connect with them.
- Influencer tracking: Ability to track influencer activity and monitor their posts and publications.
- Historical data: Ability to monitor content performance within the past month, quarter, years, or multiple years to see how content rankings have developed.
- Media monitoring: Ability to monitor online media outlets for references to your brand or products.
- Social media monitoring: Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.
- Report generation: Ability to generate reports of content and influencer performance.
- Campaign planning: Allows the user to plan a content strategy with an influencer, typically across social media platforms.
- Social media integrations (e.g. Facebook, Twitter, Instagram): Allows the user to access their brand's social media accounts from within the software and create and monitor posts.
- Mobile application: Users can use a mobile application to access the software and see content performance reports.
Influencer Marketing Software Comparison
To compare different influencer marketing platforms, consider these factors for each product offering:
Usability: Look for automated workflows to reduce complexity as business expands. Prioritize feature sets including scheudling, ease of use, tracking assignments, and structural customization.This is an emergent software category, so pay attention to its support foundations and implementations.
Specificity: A good platform will save you from expending resources on mismatched influencers. This will maximize your relevancy and the effectiveness of related campaigns. The best software should have diverse criteria filters for age, gender, location, education, language, alongside metrics like houshold income, content sector, social reach, audience, and brand affinities.
Return on Investment: Price is always important when evaluating software, but given the subjective nature of influencer marketing, you want to make sure you're able to track the successfulness of the specific product you choose. Reduce guesswork in your selectivity with data. Attune your needs to a platform that can tip ROI scales in your favor prior to a campaign and throughout.
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Influencer Marketing Software Pricing
Products are typically priced on a monthly, or annual, subscription basis. Prices start at around $30 for smaller plans and can increase to multiple hundreds of dollars for more extensive and enterprise level plans. Many vendors also include a free trial version of their software.
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Frequently Asked Questions
What is influencer marketing?
How much does influencer marketing cost?
Influencer marketing can vary greatly. Typically, you will have to factor in costs associated with influencer payment, as well as the cost of working with an influencer marketing agency or using an influencer marketing platform.
Pay rates for influencers range from $5,000 to $10,000. This reflects an average compensation for a post by an influencer with 500,000 to 1,000,000 followers across their social media profiles. Thus, costs break down to $10 per 1,000 followers, totaling $250 to $750 per 1,000 engagements.
Most influencer marketing platforms charge consumer a monthly subscription fee. Basic options start at around $30/mo. More advanced options can range anywhere from $150/mo to $500/mo for the most cutting edge features.
Agencies charge per campaign with a required minimum budget. Some provide plans which only require payment if pre-determined performance metrics are reached. You may also find that some agencies offer monthly subscription services as well. Generally speaking, the more specialized the campaign, the higher the cost. For major campaigns, you can expect to pay anywhere from $500 to $10,000 depending on the support and execution needed.
How do you work with influencers for marketing?
Influencer marketing is characterized by collaborative dynamics, wherein a business partners with influencers for brand promotion. The right influencer can reach your target audience, build trust, and drive engagement. Keep in mind, in-demand influencers get lots of offers in today's climate. They may not always be keen to follow a prescribed, template advertising style.
When you first approach an influencer, demonstrate you’ve put in the time to research their style and approach. Get to knows what their channels are about and who their audience is. As a suggestion, start your interactions slowly and organically with your target influencers' posts. Like their content, and comment when appropriate. Be appreciative, and don't lead with a commodifying tone.