Marketing Analytics Tools

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 7)

1
Alteryx

Alteryx aims to be the launchpad for automation breakthroughs. Be it for personal growth, achieving transformative digital outcomes, or rapid innovation, Alteryx converges analytics, data science and process automation to enable users across organizations to make business-altering…

2
Anaplan

Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across…

3
Foundry ABM

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…

4
Constant Contact Lead Gen & CRM

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…

5
Supermetrics

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of…

All Products

(76-100 of 345)

76
Ipiphany
0 reviews

AI Powered Customer Insights, Ipiphany helps users understand the 'Why'.Read & analyse unstructured digital feedback & CRM data to uncover key factors influencing changes in brand or product perception and engagement. Find out in granular detail issues such as why an NPS…

77
NEUTRUM KI TARGETER

The NEUTRUM KI TARGETER is designed to show the shortest, most efficient path to the target group based on behavioral data from users, customers and competitors: which channels should be used at which times with which budget for which products / topics. Employing 3rd party data, the…

78
TCS Customer Intelligence & Insights™

TCS Customer Intelligence & Insights™ aims to help organizations deliver relevant, memorable experiences and offers insights in real time across customers physical and digital worlds.CI&I collects and analyzes large volumes of structured and unstructured customer and operational…

Explore recently added products

79
TVSquared ADvantage

The ADvantage platform, from TVSquared in Edinburgh is ab automated and always-on analytics solution designed to measure reach and frequency, reach extension, outcomes and audiences across all screens and all forms of video advertising — from linear to streaming.

80
Odore
0 reviews

Odore is a customer engagement platform that helps brands build personalised experiences & journeys for their customers across multiple channels. It helps brands understand customer data to action personalised experiences. Odore integrates with the platforms and apps currently…

81
Infilect InfiArt

Infilect provides scalable in-store automation and AI tools that derives deep insights from visual content using Computer Vision technology. InfiArt - Image recognition AI for digital multimedia optimization, An AI-based evaluation tool that optimizes digital multimedia content…

82
Zenbu
0 reviews

Cost-effective and Intelligent Social Media Measurement ToolGet a 360° review of your Facebook content and learn how to improve your performance on social media.Zenbu offers a set of tools that make it easy to track and analyze the performance and value of your Facebook content. Spend…

83
Roivenue
0 reviews

Roivenue is a data-driven SaaS platform for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-…

84
iMedia
0 reviews

iOPEX technologies headquartered in San Jose offers iMedia, a suite of tools for advertisers to analyze return on advertising spend via iMediaLens, quality check ad efforts via iCheckAds, and the iMediaplace publisher platform for managing adspace inventory.

85
Mu Sigma muMix
0 reviews

Mu Sigma headquartered in Northbrook offers muMix, a marketing mix analytics application providing pricing, campaign and other analytics.

86
Latana
0 reviews

The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used to measure brand performance across target…

87
Binary Fountain

Binary Fountain is an online reputation management platform for enterprises, healthcare organizations, and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online…

88
LOOQME
0 reviews

LOOQME is a tool for understanding and assessing the impact of mainstream and social networks on communications. All the important information, such as structured brand mentions and priority metrics, is available in the personal LOOQME Hub account. Who it is for: • PR specialists…

89
CanopyAnalytics

CanopyAnalytics, a module available on the CanopyCloud marketing operations platform from Team ITG headquartered in London, includes an analytics dashboard that provides real-time reporting across all channels. With full campaign visibility, users gain insights that plot a path to…

90
Radix SurveySwap

Radix's SurveySwap™ enables users can see competitor trend data – rents, concessions, traffic, leases, and occupancy – without needing to manually gather details or compile a spreadsheet.

91
Windsor.ai
0 reviews

Windsor.ai is a marketing attribution software, developed specifically for marketing professionals and enterprises. It is utilized to optimize return on investment using Artificial Intelligence. It lets users incorporate all of their marketing data and run advanced marketing attribution…

92
Wicked Reports

Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point…

93
Bikky
0 reviews

Bikky is a data and marketing platform for restaurants, designed to remove manual processes and organize guest data into real-time customer segments that trigger targeted marketing campaigns with visible ROI, from the company of the same name in New York. The platform unifies guest…

94
Brafton Content Marketing Platform

The Brafton Platform lets marketers plan, produce and measure the performance of their content marketing.The solution boasts 10,000 global enterprise users, who Brafton helps to overcome content marketing challenges daily with automated workflows, campaign and project tracking, an…

95
Metrilo
0 reviews

Metrilo, from the company of the same name in Sofia, is presented as a plug-n-play growth platform for ecommerce brands that provides Ecommerce Analytics, to help direct-to-consumer brands scale faster while saving time on monitoring performance. Metrilo automatically reports on…

96
JustControl.it

JustControl.it develops a tech marketing solution enabling businesses to gain control over their ad spending, evaluate campaign performance across a range of channels, and get up-to-date reports on virtually every slice of data. The system architecture, powered by an elaborated ETL…

97
Ovative Group Enterprise Marketing Return

The Enterprise Marketing Return (EMR) platform from Ovative Group in Minneapolis looks beyond traditional metrics like Return on Ad Spend (ROAS) and last-click attribution in order to understand the true value of marketing investments.

98
Data + Math, a LiveRamp company

Data + Math, now a LiveRamp company (acquired July 2019) developed a signal graph that maps actual ad exposure data to consumer behaviors. The signal graph uses data science and automated machine learning techniques to continually deliver actionable campaign analytics.

99
PragmaticAD
0 reviews

Presented as an alternative to GA 360, PragmaticAD offers analytics, campaign management, data integration, fraud protection, and affiliate management in one platform. The service helps companies to clean, match, and visalize all digital data so that companies of all sizes have access…

100
Checkaso
0 reviews

Checkaso is an analytical platform that rates ASO performance and gives the user custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts boasting a lot of optimized apps behind. The platform algorithms provide…

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Learn More About Marketing Analytics Tools

What are Marketing Analytics Tools?

Marketing analytics tools help marketers measure and manage marketing performance. The goal is to maximize the effectiveness of marketing activities and justify the investment. In other words, marketing analytics tools help marketing teams both improve their efforts and prove their worth.

Marketing analytics tools can gather data from all channels in the marketing mix, and report on them together. They allow marketers to create reports without relying on data scientists, as well as perform competitive analysis and track campaign success.

Businesses use marketing analytics tools and the dashboards they provide to address the three key areas of marketing performance management: optimization, attribution, and justification.

Marketing Mix Modeling

Any Business Intelligence tool can handle the multivariate regression analyses needed for marketing mix and attribution models. But marketing analytics platforms allow marketers to interpret the data themselves.

Here’s how it works:

  • Cross-channel marketing efforts are analyzed in terms of dollars spent, time spent, and results.
  • Mixed or omni-channel KPIs are created.
  • The tool then measures campaign performance against target goals.
  • The report finally directs marketers’ decisions about how to optimize efforts. Often this is by redistributing time and money to the most successful campaigns.

Marketing Analytics Tools Features & Capabilities

Marketing Analytics tools might include the following features and capabilities:

  • Multi-Channel tracking
  • With-in Campaign, With-in Company, and Cross-channel campaign comparisons
  • Campaign ROI
  • Optimization & predictive analytics
  • Customer analytics & segmentation
  • Competitive analysis
  • Attribution modeling
  • Revenue funnel analysis
  • Forecasting

Types of Marketing Analytics Tools

There are a few different types of vendors that offer marketing analytics capabilities. First, there are point solutions specializing in marketing analytics.

Some web analytics platforms offer viable marketing analytics capabilities. This includes Adobe Analytics and IBM Digital Analytics. Google now offers an attribution tool via its acquisition of Adometry.

Other vendors may handle just one part of marketing analytics.

For example:

Some SEO and marketing automation tools offer decent marketing analytics as part of their broader platforms. Many BI and predictive analytics products are just a module or add-on away from entering the marketing analytics space in the future. Some marketing analytics tools support an account-based marketing approach.

Marketing Analytics Tools Comparison

When considering marketing analytics tools, consider the following aspects of each product offering.

  1. Type of Tool: Some marketing analytics tools offer a complete suite of marketing analytics tools. Despite this, there are other products that cover only a specific facet of marketing analytics. Competitive analysis products, for example, focus on performing competitive analysis but may not offer customer journey or segmentation features. Be sure to select a tool that includes the features your business needs.
  2. Automation Features: Many marketing analytics tools include automation features for performing analytics with less human labor. If your business is looking for a tool to reduce labor as much as possible, consider what automation features are offered by each marketing analytics tool.
  3. Insights: All marketing analytics tools perform basic marketing analytics, but many also include insights on content optimization. For businesses looking for applications that will not only help them discover issues but also provide means of fixing them, consider what insights are offered by each marketing analytics tool.

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Frequently Asked Questions

Who uses marketing analytics tools?

Marketing analytics tools are most commonly used by marketing managers or supervisors responsible for monitoring and reporting on various marketing channels and performance.

Why do I need marketing analytics tools?

Marketing analytics tools are crucial to providing comprehensive insights and performance metrics for marketing efforts, especially complex marketing operations.

What products can do marketing analytics?

Marketing analytics capabilities can be found in standalone tools as well as broader marketing automation platforms. Business Intelligence tools can also conduct marketing analytics, but likely with less prebuilt reporting.

What’s the difference between web analytics and marketing analytics?

Web analytics focuses on specific performance metrics for websites specifically, such as traffic or time on page. In contrast, marketing analytics unifies web analytics data with other marketing channels to provide comprehensive insights into marketing strategies and campaigns’ performance.

How much do marketing analytics tools cost?

Marketing analytics pricing can start at $500/year and scale up to $100,000+/year depending on the volume of data being collected and the range of features offered.