Market Intelligence Tools
Top Rated Products
(1-5 of 6)
AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news,…
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
All Products
(101-125 of 238)
The Managed Market Surveyor (MMS) Suite is an intelligence suite for managed markets providing payer insights, pharmacy benefit data, and other fact sets, now from Clarivate since the company's 2020 acquisition of Decision Resources Group (DRG).
Data-Core Systems offers RUZIVO, a media data consumption intelligence platform driven by machine learning approaches.
Panoramic is an enterprise SaaS company. Its marketing intelligence platform was built by marketers for marketers to address the key pain points experienced as a result of today’s complex ecosystem of disparate data sources and marketing tools.Panoramic streamlines the cross-channel…
Explore recently added products
Allspark is Near's flagship enterprise SaaS product that gives instant access to real-world intelligence from 1.6 billion users for better customer acquisition and targeted marketing. Allspark specializes in AI-powered audience curation, targeting, and offline measurement using real-…
Factual was a location intelligence platform from the company of the same name in Los Angeles, built to improve marketers' research with location data and actionable insights to better understand, reach and engage consumers. The product is discontinued.
Gravy Analytics in Dulles provides real-world location intelligence for marketers, Gravy Insights. The AdmitOne engine verifies consumer attendances at millions of places, points-of-interest and local events, providing visibility into the offline consumer journey. Gravy Insights…
The Blis Smart Platform, from Blis in London, is built to deliver actionable, real-world intelligence with accuracy, scale and transparency at its core. Derived from quantities of mobile location data, the platform provides insights and targeting to deliver quantifiable results across…
Faraday headquartered in Burlingoton offers their marketing analytics platform, designed to include everything needed for data science, from native integrations and consumer data to automated machine learning and turnkey deployment capabilities. Faraday AI is deployed through 5…
Neticle Media Intelligence is an intelligent media monitoring, media analysis and social listening tool that show users what the web thinks about a brand / company / products / services. The vendor states the system monitors the web in real-time and analyzes every mention with human-…
Watchful is a product strategy intelligence solution solely focused on revealing competitors’ product strategy. The solution helps automate and amplify competitive research to produce impactful insights that enable product teams to accelerate deliveries, reduce costs and fuel growth.…
Sku Hunter allows users to research millions of products from several countries and hundreds of suppliers via easy to use wizards. Sku Hunter focuses on providing profitable product & niche ideas for drop shippers, FBA & FBM sellers across various marketplaces. Sku Hunter…
Vantage Analytics in Toronto offers their marketing intelligence platform for aggregating, integrating, and understanding marketing data.
Small UK software company Eventricity offers their product Timeframe for marketing intelligence, meant to improve marketing efforts via segmentation and event driven marketing (EDM) capabilities in an existing CRM and its data, resulting in more timely communications and better, more…
Beckon is enterprise software that is designed to deliver clean, trusted data and real-time marketing intelligence. According to the vendor, it is the first platform to combine data best practices with marketing best practices. Additionally, the vendor says Beckon provides automated…
Intelligence Plaza is a competitive and marketing intelligence platform from multi-national company M-Brain headquartered in Helsinki, Finland.
Origami Logic is a marketing analytics and intelligence platform from the company of the same name headquartered in Menlo Park, California.
iQ Media Corp in Pennsylvania offers cliQ, a media intelligence platform of use in public relations or marketing and advertising.
The Ekho Customer Intelligence Database, from Ekho Inc in San Rafael, California, is a marketing intelligence enhancement platform which adds various kinds of information (e.g. geolocation, demographic info) to existing customer data, improving targeting and segmentation efforts.
The insight3 platform from agent3 is an account-focused tool that delivers automated customer insights to create commercial advantage for both marketing and sales teams. According to the vendor, insight3 provides the following: Real-time insight on target customer contacts – supports…
PriceGrid in San Francisco offers their SaaS delivered eponymous platform for pricing intelligence.
Jabmo is an international platform for Account-Based Marketing. Jabmo senses anonymous account activity and powers Account-Based Marketing programs with IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Sales reps receive sales intelligence alerts…
Knowledge360 (formerly Knowledge.Works) from Consensus Point company Cipher Systems (acquired December 2019) is a competitive intelligence software system that acts as a single, custom repository for all intelligence sources, including web news, internal reports, syndicated research,…
KnowledgeForce is a customer intelligence platform for consumer-facing companies and retailers that aggregates information from various streams and presents it for analysis, from Market Force Information headquartered in Colorado.
Aislelabs headquartered in Toronto offers a suite of in-store mobile marketing and iBeacon software.
Market Intelligence Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Market Intelligence Tools
What are Market Intelligence Tools?
Market intelligence tools (also called marketing intelligence software) helps businesses collect and aggregate needed information about companies and individuals in their marketplace. This can include:
- firmographic information
- financials and funding rounds
- competitive information and analysis
- geographic information
- search engine and search marketing trends
Marketing intelligence platforms pull publicly available data from multiple sources and provide organizations with a database for viewing the information. The third-party or in-house data sources market intelligence platforms pull from can include survey & forms building, web analytics, business intelligence, SEO tools, contact center software, survey & forms building, and sales enablement software. News outlets and press releases can be a source of market intelligence as well. Data from these sources often comes in separate reports, which marketing intelligence software combines into a single environment. Most market intelligence tools have the ability to sync with the user’s CRM and augment existing contact and account records with new information.
For businesses using marketing intelligence software, the main goal is to gain a better understanding of the overall market landscape and where they fit in it. For example, understanding what competitors are doing differently, how search behavior has changed or is evolving, and seeing where growth potential lies.
Market Intelligence Tools Features
Most market intelligence platforms act as information aggregators and a database for companies to view, download, and sometimes analyze different types of intelligence. The different types of information collected by these tools include:
- Search intelligence
- Market trend intelligence
- Contact & account intelligence
- Competitor intelligence
- Product feedback and intelligence
- Customer consumer experience intelligence
Certain market intelligence tools will focus on one of the areas above, while others provide information on multiple types of intelligence. For example, SEMrush is an organic search engine and search marketing intelligence tool. On the other hand, Zoominfo specialized in providing B2B business intelligence in the form of firmographic information, contact information org charts, geographic information, and business news.
Market Intelligence Tools Comparison
Before investing in a market intelligence tool, or set of tools, consider the following key points:
- Goal: What are you trying to achieve with the tool? Are you looking to identify emerging market trends and monitor search behavior? Or are you looking for a database to help augment your CRM contact records and potentially add new contact records? Different tools specialize in different types of market intelligence. Make sure you match the type of tool you’re considering to your ultimate goals for using the platform.
- Data hygiene: Consider how regularly you need the data in the platform to be refreshed and updated. Especially for more traditional market intelligence platforms that provide contact-level and firmographic information, having clean and accurate data is essential. traditional marketing intelligence software tools refresh their data more often than others. In comparison, SEO and SEM intelligence tools often report on search data either in real-time or with a small lag.
Pricing Information
Pricing for market intelligence tools can vary widely, depending on a number of factors. For example, traditional database market intelligence tools typically have a different price range than SEO and SEM intelligence tools. The cost can also vary by the number of users, the number of features, and the volume of data included.
Most vendors that offer market intelligence databases don’t publicly disclose pricing information on their website. Interested buyers can request a quote directly from the vendor. SEO and SEM intelligence tools tend to start around $100 per month for basic plans and can increase to $500+ per month for more advanced plans that allow multiple users.
Related Categories
Frequently Asked Questions
What do market intelligence tools do?
Marketing intelligence tools allow businesses to get a better understanding of their marketplace, how their competitors are performing, what emerging trends are, and how their customers’ and prospects’ search behavior is changing. Most of these tools collect data from multiple data sources and aggregate them into a centralized database.
However, some tools focus on a specific type of market intelligence, such as SEO and SEM intelligence.
What are the benefits of using market intelligence tools?
What is the best marketing intelligence software?
According to end-user feedback on TrustRadius, the top-rated market intelligence tools are:
On TrustRadius, people looking for a new market intelligence platform frequently compare these two tools with alternative products like D&B Hoovers, DiscoverOrg, Crunchbase, Lead411, and UpLead.
How much does market intelligence software cost?
Generally speaking, pricing for different types of market intelligence platforms can vary based on several factors. These include:
- The number of users
- The number of features
- The type of tool
Most vendors that provide traditional market intelligence tools don’t display pricing on their website, though interested buyers can request a quote from the vendor. SEM and SEO intelligence tools tend to start at about $100 per month and can increase up to multiple hundreds of dollars per month for more advanced plans.