Market Intelligence Tools

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 6)

1
AlphaSense

AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news,…

2
Sprinklr Insights

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…

3
Semrush

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…

4
D&B Hoovers

D&B Hoovers delivers sales intelligence data for millions of companies globally.

5
Similarweb

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

All Products

(51-75 of 238)

51
DataWeave

DataWeave is a digital commerce analytics SaaS platform that enables consumer brands and retailers to grow revenue and margins across online channels, from the company headquartered in Bangalore. DataWeave's revenue optimization solutions help them expand market share and compete…

52
Claritas PRIZM Premier

PRIZM Premier from Claritas is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.

53
Refinitiv Eikon

Refinitiv Eikon is an open-technology solution for financial markets professionals, providing access to data, insights, and exclusive and news.

Explore recently added products

54
Crayon Intel Pro

Crayon headquartered in Boston offers the Crayon Intel Pro marketing intelligence suite, including competitive intel and analysis, market and product trends, and search tools (e.g. filters and views) for making data intelligible.

55
Market Logic

Market Logic in Berlin makes enterprise software. This includes Insights Portals to share and promote knowledge, Intelligence Portals to analyze markets and competitors, and the Market Insights Platforms to generate insights from data and inject these in business processes. The software…

56
Koyfin

Koyfin is a financial data and analytics platform for researching stocks and understanding market trends, from the company of the same name in New York. Its data coverage includes stocks, ETFs, mutual funds, FX, bonds, economics, news, and Twitter so users can have a broad overview…

57
Precisely Spectrum Spatial Insights

Spectrum Spatial Insights by Precisely (based on the former GeoInsight by Pitney Bowes) helps users to test strategies, taking into consideration key market and competitive drivers. Detailed forecasts and financial impact assessments can be created for every scenario, to provide…

58
Bloomberg Terminal

Sitting on the desks of 325,000 of the world’s most influential decision makers, the Bloomberg Terminal is a modern icon of financial markets. Launched in 1981, long before PCs and the internet became ubiquitous, the Bloomberg Terminal connected market participants to data, analytics…

59
Tegus

Tegus is a company intelligence platform for key decision makers, supporting institutional investors, corporations, and consultancies through their database of primary and market information. Tegus is a research platform that streamlines access to public financials while helping…

60
Rainmaker Information

Rainmaker Information was founded in 1992 and is a provider of research and information about the Australian financial services industry. Rainmaker gathers and generates in-depth marketing intelligence that is supplemented with industry research, professional learning resources, data…

61
TBR Insight Center

TBR Insight Centerâ„¢ is an extension of the day-to-day workflow of market and competitive intelligence professionals. This digital-first, dynamic platform enables teams to search, curate, configure and collaborate all of TBR’s analysis and qualitative data to fit their business needs.…

62
MAPEGY API
0 reviews

MAPEGY offers access to the latest trends, forecasts, startups, competitors, partners, technologies, and publications. The MAPEGY’s API is an option to establish an in-stream of the company's data-intelligence, and integrate these Scout Panels into another application, or retrieve…

63
WGSN TrendCurve+

WGSN TrendCurve+ is a fashion planning product that combines data sources across social, search, shelf, shows and sentiment with advanced machine-learning to uncover which trends to invest in, how deeply and when. Boasting forecasting accuracy on thousands of key items, silhouettes,…

64
Windward Maritime AI

Windward Predictive intelligence fuses AI, big data, and maritime expertise to enable future forward decisions. Their Maritime AI is used to mitigate risk based on immediate insights on vessels, ownership and cargo, to make faster decisions. Use cases support oil & gas, shipping,…

65
Mytraffic
0 reviews

Mytraffic redefines the location intelligence category. The SaaS platform provides access to data on any physical location in real-time in Europe. This is to support organizations in sectors across Retail, Real Estate, Consulting companies, Cities, Consumer Goods, and Advertising,…

66
HouseCanary Explorers

HouseCanary’s software and real estate brokerage services power major financial institutions, real estate investors, mortgage investors, and private money lenders. Acquisition Explorer is used to create and edit multiple Buy Boxes to a preferred criteria and then see listings as…

67
Symaps
0 reviews

Location intelligence platform for site selection, location planning and expansion strategy. Symaps' location intelligence models combine various types of location data to: - explore and get detailed information for any location on the map (demographics, footfall, competititors,…

68
BottleSense
0 reviews

BottleSenseâ„¢ is a data as a service (DaaS) product, powered by Bottlecapps, that provides an exclusive and detailed look at off-premise retailer data across beer, wine and spirits. Pulling consumer and sales insights, as well as highlighting benchmarks and trends, from 1,000s of…

69
Seenka
0 reviews

Datasets from México, Colombia, Brasil, Ecuador, Perú, Chile, Argentina and Uruguay.Seenka analyze and integrate the cross-media visibility of brands and keywords in relevant contents and ads in TV, Radio, Influencers and Online media, allowing to detect opportunities and create…

70
Key Lime Labs Competitive Insights

Competitive Insights by Key Lime Labs is an enterprise platform for on-demand mobile UX competitive insights designed for business intelligence leaders, market analysts, UX/CX strategists, and product managers who want on-demand access to the competition's mobile customer experience.…

71
Sense360 by Medallia
0 reviews

Sense360, now from Medallia since the September 2020 acquisition, is a consumer behavioral intelligence and benchmarking platform that combines millions of consumer activities to allow users to understand where, how, and consumers spend their time and money.

72
Soleadify
0 reviews

Soleadify is a search engine for business data. Presented by the vendor as a perfect tool for Lead Prospecting. Users find Ideal Customers within minutes from a database of 30M businesses. Describe an Ideal Customer Profile & Get Thousands of Prospects Matching the Description…

73
ThoughtLeaders | Sponsorship Intelligence

ThoughtLeaders offers both brands and creators a marketing intelligence tool and branded content ad network rolled into one. The vendor states their sponsorship intelligence platform collates data scraped from 10 million content pieces every day to analyze the ever-growing world…

74
KnowledgeStore by MarketsandMarkets

MARKETSANDMARKETS’ A. I. ENABLED MARKET INTELLIGENCE PLATFORMKnowledgeStore contains MarketsandMarkets’ market insights. As a subscriber, one has access to all published titles along with new ones added over the course of the subscription period. Users can also subscribe to a specific…

75
Arrow Services

Arrow aligns with their channel partners and their customers’ desired business outcomes to create specialized programs and services in order to enable them to enhance their value to customers and focus on building and developing their in-house services teams. Arrow services include…

Market Intelligence Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Learn More About Market Intelligence Tools

What are Market Intelligence Tools?

Market intelligence tools (also called marketing intelligence software) helps businesses collect and aggregate needed information about companies and individuals in their marketplace. This can include:

  • firmographic information
  • financials and funding rounds
  • competitive information and analysis
  • geographic information
  • search engine and search marketing trends

Marketing intelligence platforms pull publicly available data from multiple sources and provide organizations with a database for viewing the information. The third-party or in-house data sources market intelligence platforms pull from can include survey & forms building, web analytics, business intelligence, SEO tools, contact center software, survey & forms building, and sales enablement software. News outlets and press releases can be a source of market intelligence as well. Data from these sources often comes in separate reports, which marketing intelligence software combines into a single environment. Most market intelligence tools have the ability to sync with the user’s CRM and augment existing contact and account records with new information.

For businesses using marketing intelligence software, the main goal is to gain a better understanding of the overall market landscape and where they fit in it. For example, understanding what competitors are doing differently, how search behavior has changed or is evolving, and seeing where growth potential lies.

Market Intelligence Tools Features

Most market intelligence platforms act as information aggregators and a database for companies to view, download, and sometimes analyze different types of intelligence. The different types of information collected by these tools include:

  • Search intelligence
  • Market trend intelligence
  • Contact & account intelligence
  • Competitor intelligence
  • Product feedback and intelligence
  • Customer consumer experience intelligence

Certain market intelligence tools will focus on one of the areas above, while others provide information on multiple types of intelligence. For example, SEMrush is an organic search engine and search marketing intelligence tool. On the other hand, Zoominfo specialized in providing B2B business intelligence in the form of firmographic information, contact information org charts, geographic information, and business news.

Market Intelligence Tools Comparison

Before investing in a market intelligence tool, or set of tools, consider the following key points:

  • Goal: What are you trying to achieve with the tool? Are you looking to identify emerging market trends and monitor search behavior? Or are you looking for a database to help augment your CRM contact records and potentially add new contact records? Different tools specialize in different types of market intelligence. Make sure you match the type of tool you’re considering to your ultimate goals for using the platform.
  • Data hygiene: Consider how regularly you need the data in the platform to be refreshed and updated. Especially for more traditional market intelligence platforms that provide contact-level and firmographic information, having clean and accurate data is essential. traditional marketing intelligence software tools refresh their data more often than others. In comparison, SEO and SEM intelligence tools often report on search data either in real-time or with a small lag.

Pricing Information

Pricing for market intelligence tools can vary widely, depending on a number of factors. For example, traditional database market intelligence tools typically have a different price range than SEO and SEM intelligence tools. The cost can also vary by the number of users, the number of features, and the volume of data included.

Most vendors that offer market intelligence databases don’t publicly disclose pricing information on their website. Interested buyers can request a quote directly from the vendor. SEO and SEM intelligence tools tend to start around $100 per month for basic plans and can increase to $500+ per month for more advanced plans that allow multiple users.

Related Categories

Frequently Asked Questions

What do market intelligence tools do?

Marketing intelligence tools allow businesses to get a better understanding of their marketplace, how their competitors are performing, what emerging trends are, and how their customers’ and prospects’ search behavior is changing. Most of these tools collect data from multiple data sources and aggregate them into a centralized database.

However, some tools focus on a specific type of market intelligence, such as SEO and SEM intelligence.

What are the benefits of using market intelligence tools?

Market intelligence platforms help businesses gain a clearer understanding of their marketplace. The information and data analysis provided by the tool can then help companies plan their go-to-market (GTM) strategy, uncover their total-addressable-market (TAM), make strategic business decisions, and guide a brand’s competitive strategy.

What is the best marketing intelligence software?

According to end-user feedback on TrustRadius, the top-rated market intelligence tools are:

On TrustRadius, people looking for a new market intelligence platform frequently compare these two tools with alternative products like D&B Hoovers, DiscoverOrg, Crunchbase, Lead411, and UpLead.

How much does market intelligence software cost?

Generally speaking, pricing for different types of market intelligence platforms can vary based on several factors. These include:

  • The number of users
  • The number of features
  • The type of tool

Most vendors that provide traditional market intelligence tools don’t display pricing on their website, though interested buyers can request a quote from the vendor. SEM and SEO intelligence tools tend to start at about $100 per month and can increase up to multiple hundreds of dollars per month for more advanced plans.