Market Intelligence Tools
Top Rated Products
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AlphaSense is a market intelligence platform used by companies and financial institutions. Since 2011, their AI-based technology has helped professionals make business decisions by delivering insights from public and private content—including company filings, event transcripts, news,…
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for…
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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The NEUTRUM THEMENNAVIGATOR uses AI to visualize and explore the “mental maps" a target group has of a given topic from large quantities of freely formulated texts - e.g. from social media conversations, news, wikis or open surveys: which topics are they concerned with, how are these…
Newsdata.io's news API provides global news from thousands of sources. It is also possible to retrieve top stories based on country, as well as search all news data and filter by category, language, source, and publish date. Newsdata.io API provides live headlines, images, and other…
Zakta, an Ascendum Solutions company, offers the Zakta Platform, a semantic analysis, concept visualization and advanced search tool.
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Selling Simplified headquartered in Colorado offers demandcentr, offered as a demand and lead generation service for B2B companies, connecting sales efforts to ideal accounts and prospects at all stages of the funnel, including top of funnel prospects for early stage marketing.
The Web of Science is a publisher-independent global citation database, a research engine that delivers to a user's library with publication and citation data for discovery, access and assessment. The Web of Science Core Collection content is selective and the vendor boasts indexing…
wizdom.ai is a research database and analytics tool supporting researchers with intelligence for trend tracking, study design or guidance, grant seeking guidance, or bibliographic reference. wizdom.ai is an Informa property.
ISG ProBenchmark is an independent source of market price intelligence, designed to allow companies to create competitive pricing scenarios.
PriceComparator offers the ability to analyze your competitors' marketing campaigns. It comes with friendly dashboards that include the ability to model micro-segments of products, channels, geographies, promotions and so on. The vendor says it combines a complete pricing database…
Valassis headquartered in Livonia offers their suite of marketing intelligence and analytics services to retailers.
The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used to measure brand performance across target…
Clarivate Analytics headquartered in Philadelphia offers Derwent, a suite of patent data and IP services and applications.
Q4 Surveillance is a service offering research from Q4's surveillance analysts, equipped with DTC settlement data to predict shareholder composition before public filings. The solution aims to give users a real-time assessment of who is driving stock price and why they are doing…
The Q4 Investor Relations Success Platform (IRSP) helps investor relations teams connect their investment opportunity with the right investor. The Q4 platform streamlines and integrates the IR workflow from website, to earnings, to targeting, to market intelligence and reporting.…
The StockGeist dashboard is an interactive platform for monitoring the current popularity of companies based on textual information from social media. Key trader sentiment research is provided for those companies covered in the S&P 500 and NASDAQ 100 indices, as well as all the…
Konnecto offers a prescriptive marketing platform that provides consumer brands with daily recommendations on how to increase their online sales by reverse engineering their competitors’ journeys and identifying path-to-purchase vulnerabilities
App Growing Global is a mobile advertising and marketing intelligence platform, providing massive advertising data, as well as industry and competing product information, for advertisers and publishers and beyond. They offer services on creative tracking and Ad intelligence in mobile…
MayStreet is a market data infrastructure platform that delivers full depth-of-book capital market data available. MayStreet allows its clients – which range from banks, market makers and quantitative investment firms to traditional asset managers, trading platform vendors and…
Headset provides a cannabis data and market intelligence solution with a focus on consumer insights, purchasing behavior, and retail trends. Headset business and market intelligence track sales, manage inventory and pricing, and analyze revenue.
20/Twenty is social intelligence listening platform that scans, analyzes and visualizes data in an easy to understand manner. From analyzing trends to sentiments, news and share of voice, 20/Twenty goes beyond just monitoring and helps gives your brand the best information to make…
Price Intelligence is a market data analysis software that uses data and AI models to help retailers and brands maintain transparency over the market.Retailers get an overview of the competitors to their assortment. And can automate their pricing process using repricing strategies.…
Capturing, storing, and delivering market data can be an expensive, error-prone, and time-consuming technology project. Without a ready solution, these projects compete for precious resources and negatively impact key business initiatives. From data-on-demand services to managed…
The NEUTRUM EVO OPTIMIZER connects marketing and sales channels to an intelligent, learning system based on AI, which continuously offers analytics about the effectiveness and efficiency of the marketing efforts and automatically gives recommendations for optimization. With it, relevant…
Real-Time Signals-as-a-ServiceSignum predicts market dynamics, boasting up to 80% accuracy. The vendor states users can receive in microseconds real-time market data that includes predictions of price movements, forecasts of trade concentrations, and revelations of hidden liquidity.…
The Market Access Platform, formerly from Context Matters, a Decision Resources Group (DRG) company, acquired with DRG by Clarivate, is a modular intelligence platform for pharmaceutical research providing regulatory data, market and economic data, and pricing information.
Marketrack, formerly from Decision Resources Group (DRG) which was acquired by Clarivate in 2020. is an intelligence solution offering global brand share tracking data across the medtech industry. Customizable, Marketrack measures how a brand and its competitors are performing in…
Market Intelligence Tools TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About Market Intelligence Tools
What are Market Intelligence Tools?
Market intelligence tools (also called marketing intelligence software) helps businesses collect and aggregate needed information about companies and individuals in their marketplace. This can include:
- firmographic information
- financials and funding rounds
- competitive information and analysis
- geographic information
- search engine and search marketing trends
Marketing intelligence platforms pull publicly available data from multiple sources and provide organizations with a database for viewing the information. The third-party or in-house data sources market intelligence platforms pull from can include survey & forms building, web analytics, business intelligence, SEO tools, contact center software, survey & forms building, and sales enablement software. News outlets and press releases can be a source of market intelligence as well. Data from these sources often comes in separate reports, which marketing intelligence software combines into a single environment. Most market intelligence tools have the ability to sync with the user’s CRM and augment existing contact and account records with new information.
For businesses using marketing intelligence software, the main goal is to gain a better understanding of the overall market landscape and where they fit in it. For example, understanding what competitors are doing differently, how search behavior has changed or is evolving, and seeing where growth potential lies.
Market Intelligence Tools Features
Most market intelligence platforms act as information aggregators and a database for companies to view, download, and sometimes analyze different types of intelligence. The different types of information collected by these tools include:
- Search intelligence
- Market trend intelligence
- Contact & account intelligence
- Competitor intelligence
- Product feedback and intelligence
- Customer consumer experience intelligence
Certain market intelligence tools will focus on one of the areas above, while others provide information on multiple types of intelligence. For example, SEMrush is an organic search engine and search marketing intelligence tool. On the other hand, Zoominfo specialized in providing B2B business intelligence in the form of firmographic information, contact information org charts, geographic information, and business news.
Market Intelligence Tools Comparison
Before investing in a market intelligence tool, or set of tools, consider the following key points:
- Goal: What are you trying to achieve with the tool? Are you looking to identify emerging market trends and monitor search behavior? Or are you looking for a database to help augment your CRM contact records and potentially add new contact records? Different tools specialize in different types of market intelligence. Make sure you match the type of tool you’re considering to your ultimate goals for using the platform.
- Data hygiene: Consider how regularly you need the data in the platform to be refreshed and updated. Especially for more traditional market intelligence platforms that provide contact-level and firmographic information, having clean and accurate data is essential. traditional marketing intelligence software tools refresh their data more often than others. In comparison, SEO and SEM intelligence tools often report on search data either in real-time or with a small lag.
Pricing Information
Pricing for market intelligence tools can vary widely, depending on a number of factors. For example, traditional database market intelligence tools typically have a different price range than SEO and SEM intelligence tools. The cost can also vary by the number of users, the number of features, and the volume of data included.
Most vendors that offer market intelligence databases don’t publicly disclose pricing information on their website. Interested buyers can request a quote directly from the vendor. SEO and SEM intelligence tools tend to start around $100 per month for basic plans and can increase to $500+ per month for more advanced plans that allow multiple users.
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Frequently Asked Questions
What do market intelligence tools do?
Marketing intelligence tools allow businesses to get a better understanding of their marketplace, how their competitors are performing, what emerging trends are, and how their customers’ and prospects’ search behavior is changing. Most of these tools collect data from multiple data sources and aggregate them into a centralized database.
However, some tools focus on a specific type of market intelligence, such as SEO and SEM intelligence.
What are the benefits of using market intelligence tools?
What is the best marketing intelligence software?
According to end-user feedback on TrustRadius, the top-rated market intelligence tools are:
On TrustRadius, people looking for a new market intelligence platform frequently compare these two tools with alternative products like D&B Hoovers, DiscoverOrg, Crunchbase, Lead411, and UpLead.
How much does market intelligence software cost?
Generally speaking, pricing for different types of market intelligence platforms can vary based on several factors. These include:
- The number of users
- The number of features
- The type of tool
Most vendors that provide traditional market intelligence tools don’t display pricing on their website, though interested buyers can request a quote from the vendor. SEM and SEO intelligence tools tend to start at about $100 per month and can increase up to multiple hundreds of dollars per month for more advanced plans.