Marketing Resource Management Software
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Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across…
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Bramp is a branding solution for startups and SME that enables founders to connect strategy, design and marketing, helping them to build a powerful brand, manage it long-term and leverage its equity for commercial success.
Propago offers a cloud based platform, allowing marketers to better manage the complexities of distributing their brand and marketing materials. The Propago platform enables enterprises to bring all their marketing products, physical; print, apparel, promo and digital, under a single…
The Comrads Digital Asset Management (DAM) platform is a central hub that helps marketing professionals and communication teams store, manage, create, share and publish digital content and media. Comrads DAM can be used to securely store, organise and share digital files and media…
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Infilect provides scalable in-store automation and AI tools that derives deep insights from visual content using Computer Vision technology. InfiArt - Image recognition AI for digital multimedia optimization, An AI-based evaluation tool that optimizes digital multimedia content…
Vya (formerly DocuStar) offers a marketing resource management system which is extensible with ad campaign, budgeting management systems, and as social media systems, with an emphasis on local marketers.
CanopyPlanner, a module on the CanopyCloud marketing operations platform from Team ITG headquartered in London, helps to bring every arm of marketing operations together with CanopyPlanner, an advanced management tool for coherent, collaborative and progressive ways of working. Create…
Simple’s Asset Manager aims to strike the right balance between control and flexibility, enabling users to store, tag , edit and localise approved assets and get them to the market swifty. With a single source of truth, Simple Asset Manager aims to enable users to stay on-brand, meet…
brahms® is a digital asset manager. A solution designed to empower employees to structure, find, localize, and share digital assets using time- and role-based workflows and increase the value of a brand by accelerating collaboration within and outside the organization. WHAT DOES…
We are a cloud-based Project, Collaboration and Resource Management platform developed specifically for marketers. The solution is designed to improve the efficiency and effectiveness of marketing teams for maximum utilization of their most important resources: people, time, content…
ATOMIZED is a marketing staging, planning and workflow tool for brands and agencies. It's based around an online marketing calendar that brings together content across channels, so that teams can see the whole picture and manage the entire creative lifecycle. Users can use filters…
Dutch company Capital ID offers ID Manager, a marketing resource management (MRM) option.
Swedish company BrandSystems offers Marcom Manager, a marketing resource management (MRM) option.
BLUE Software acquired Kodak's Design2Launch, and it is now part of their suite of digital asset management, design, and artwork management suite.
Brandgility (formerly Elateral MSC) is a brand asset management platform from UK company Elateral. Brandgility is presented as a Creative Automation platform designed to help distributed teams produce large volumes of customized, on-brand marketing content. The software gives in-…
North Plains Systems in Toronto offers OnBrand, brand and digital asset management platform. OnBrand was acquired by North Plains with original developer Vyre in December 2012, and is now an IgniteTech brand.
The goal of DGTLsuite, technology from SPS DGTL, a division of Y&L Consulting, is to provide comprehensive, integrated, and simple solutions to digital workflows for businesses of any size. The suite was built as an organic outgrowth of internal business needs and refined in house.…
Growing brands requires accurate planning. PlanCaster combines ex-factory, market research and other external data to create demand forecasts. Trade promotion and marketing planning processes are embedded. Different (budget) scenarios can be created and compared. And after execution,…
Kadanza strives to get everyone on-brand, by providing one cloud-platform for brand-related activities. They offer plans for organizations of all sizes, with an unlimited amount of free users no matter the plan chosen. Key features: A personalized content management tool for internal…
Showcase is a mobile sales enablement solution that can be used to upload, manage and share marketing and sales collateral. Users can also build their own product catalog and take orders online and offline.
Learn More About Marketing Resource Management Software
What is Marketing Resource Management Software?
Marketing Resource Management (MRM) Software helps marketers manage their assets. It provides the capabilities to plan, budget, produce, and execute marketing programs and campaigns. It includes tools for managing content, digital brand assets, workflows, approval processes, and supports campaign tracking, analysis, and reporting. The software centralizes marketing assets, facilitating brand consistency across marketing and communication channels. It helps enhance team performance and shortens campaign time to market.
Marketing Resource Management Software Features
Most marketing resource management software will include the following capabilities:
Strategic Planning
Financial Management, Budgeting, Forecasting
Brand Management / Compliance
Digital Asset Management
Centralized Content Management Across Multiple Channels
Activity Planning
Marketing Calendar
Creative Production Management
Workflow Management and Approval Processes
Marketing Fulfillment
Marketing Performance Management, Analytics, ROI
Role-Based Custom Dashboards / Permission-Based Access
Marketing Resource Management Software Comparison
Consider the following when evaluating marketing resource management software:
Scope: Products offer a variety of features that may or may not be needed for your operation. Identify which functions are desirable. For example, a brand manager may be seeking software that supports robust analytics and reporting to help improve marketing strategies. Large companies with many marketing assets and large teams may look for software that makes sharing and collaboration easy.
Integration: What system integrations are required? CRM? CMS? Accounting? Do you already have a DAM (Digital Assets Management) system in place, or will that need to be part of your MRM software?
Access: Does the product offer mobile access? This feature permits marketers and their teams to collaborate and communicate on the go. It allows marketers to review campaign performance from anywhere. It also provides access to branded marketing assets from anywhere users have a strong internet connection. This can be critical for social media and other digital marketing professionals.
Pricing Information
Pricing is usually based upon the number of users, data storage requirements, and the features included. Entry-level options begin as low as $9/user/mo., rising to a minimum fee of $7,500 a month for some products. To support enterprise installations, vendors often request that you contact them so they can determine the best solution and provide a quote. Some vendors offer free trials.
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Frequently Asked Questions
What does marketing resource management software do?
What are the benefits of using marketing resource management software?
Key benefits of using marketing resource software include:
- Brand Consistency: It helps centralize marketing assets, enabling brand consistency across marketing and communication channels
- Cost Savings: It organizes and streamlines workflows and approvals. This fosters more effective collaboration amongst marketing and cross-functional team members. It helps launch campaigns more quickly. Campaign reporting helps marketing leaders identify better-performing initiatives and decide where to allocate marketing funds.
- More Effective Marketing: Analytics and reporting help improve marketing strategies.
What are the best marketing resource management software products?
These are some of the more popular marketing resource management software products:
- Monday.com
- Intelligence Bank
- Wrike
- LeanData
- Filecamp
- Tapclicks
- Bynder
- Percolate
- Microsoft Dynamics 365 Marketing