Marketing Resource Management Software
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What is Marketing Resource Management Software?
Marketing Resource Management (MRM) Software helps marketers manage their assets. It provides the capabilities to plan, budget, produce, and execute marketing programs and campaigns. It includes tools for managing content, digital brand assets, workflows, approval processes, and supports campaign tracking, analysis, and reporting. The software centralizes marketing assets, facilitating brand consistency across marketing and communication channels. It helps enhance team performance and shortens campaign time to market.
Marketing Resource Management Software Features
Most marketing resource management software will include the following capabilities:
Strategic Planning
Financial Management, Budgeting, Forecasting
Brand Management / Compliance
Digital Asset Management
Centralized Content Management Across Multiple Channels
Activity Planning
Marketing Calendar
Creative Production Management
Workflow Management and Approval Processes
Marketing Fulfillment
Marketing Performance Management, Analytics, ROI
Role-Based Custom Dashboards / Permission-Based Access
Marketing Resource Management Software Comparison
Consider the following when evaluating marketing resource management software:
Scope: Products offer a variety of features that may or may not be needed for your operation. Identify which functions are desirable. For example, a brand manager may be seeking software that supports robust analytics and reporting to help improve marketing strategies. Large companies with many marketing assets and large teams may look for software that makes sharing and collaboration easy.
Integration: What system integrations are required? CRM? CMS? Accounting? Do you already have a DAM (Digital Assets Management) system in place, or will that need to be part of your MRM software?
Access: Does the product offer mobile access? This feature permits marketers and their teams to collaborate and communicate on the go. It allows marketers to review campaign performance from anywhere. It also provides access to branded marketing assets from anywhere users have a strong internet connection. This can be critical for social media and other digital marketing professionals.
Pricing Information
Pricing is usually based upon the number of users, data storage requirements, and the features included. Entry-level options begin as low as $9/user/mo., rising to a minimum fee of $7,500 a month for some products. To support enterprise installations, vendors often request that you contact them so they can determine the best solution and provide a quote. Some vendors offer free trials.
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Frequently Asked Questions
What does marketing resource management software do?
What are the benefits of using marketing resource management software?
Key benefits of using marketing resource software include:
- Brand Consistency: It helps centralize marketing assets, enabling brand consistency across marketing and communication channels
- Cost Savings: It organizes and streamlines workflows and approvals. This fosters more effective collaboration amongst marketing and cross-functional team members. It helps launch campaigns more quickly. Campaign reporting helps marketing leaders identify better-performing initiatives and decide where to allocate marketing funds.
- More Effective Marketing: Analytics and reporting help improve marketing strategies.
What are the best marketing resource management software products?
These are some of the more popular marketing resource management software products:
- Monday.com
- Intelligence Bank
- Wrike
- LeanData
- Filecamp
- Tapclicks
- Bynder
- Percolate
- Microsoft Dynamics 365 Marketing